The Internet lead generation process fully explained
In particular, it explains what an ad, landing page and sales call has to achieve. It covers the #1 lead generation mistake I see when I'm called in to save a failing campaign. And it explains how to turn lead generation into a virtuous circle so your marketing efforts are always improving.
If you do take a look at it, let me know what you think. In particular, let me know if anything is confusing, requires more explanation, or otherwise needs attention