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Recommend Me Some Product Ideas For My Target Market??

by mrdeflation
14 replies
Through the last couple years and 100k visitors I have found what my target market wants....

Now I cant figure out how to even monetize that given fact.

Please toss me out some ideas of products/services physical or otherwise. Being in the middle of all this traffic I am having a difficult time seeing the proverbial forest from the trees if you will.

My target market:

100% Women
Age 20-55
In a relationship
Earn over $50k/yr
Interests: health/fitness/diet/workout


What my market has told me specifically they want, what problem they want me to solve:

24/7 Emotional eating and relationship support therapy
Pay $.01 on the dollar when compared to paying an actual therapist per hour
Too shy to visit a therapist in person to speak about issues
Have someone other than themselves to blame for life's problems



That being said they do NOT want to read anything (info products), have a VERY short attention span, want constant hand holding and crying to me via email literally 24/7 about issues in their lives.

They visit my website under the guise of "losing weight" but in reality (which they wont readily admit) they only want to have someone else to blame other than themselves for their failures, and round the clock therapy.

Please recommend me some products because I am stumped???

Any suggestions are greatly appreciated and heck... would love to even give a bonus somehow to anyone that suggests something that works out..

#market #target #thoughts
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mrdeflation View Post

    They visit my website under the guise of "losing weight" but in reality (which they wont readily admit) they only want to have someone else to blame other than themselves for their failures, and round the clock therapy.
    We all know people like that.

    Well, the good news is that you have a really good understanding of your traffic demographics and what they want (and I think many of us will recognize more or less what you mean, too). And that's something that many people who post here, asking for advice, really don't know all that much about!

    The bad news, I think, is that that's not necessarily going to be very easy traffic to monetize!

    My best guess, having thought about it for the full three minutes, here , is that perhaps all you can realistically do is monetize minority subgroups of them in the different ways in which that's possible for them. What do I mean by that? Well, there will be some of them to whom you can successfully recommend ebooks (ClickBank-type or whatever) even though collectively they "don't really want information products". And there will be some of them to whom you can successfully recommend online counselling/coaching/support (easly monetizable for affiliates), even though collectively they "don't really want that". And so on.

    I'm not suggesting you should necessarily try to split them up. I'm suggesting you should promote everything to all of them, knowing that in reality different minority subgroups of them will go for different things; there won't be any one thing that's a huge income-producer for you, but if you can find a way to do it without pissing them all off, the "different bits" might all add up to something worthwhile? A bit messy and complicated though it is?

    Coaching Affiliate Programs
    Expert Consultation Affiliate Programs
    Natural Health Affiliates
    Fitness Affiliate Programs
    Psychic And Astrology Affiliates     (don't neglect this group, maybe, if you have a lot of women in their 30's/40's? There's more demographic overlap there than some people might imagine?)

    And plenty of ClickBank products that you can promote to them (but you really do need to select those very carefully; avoid high gravity; avoid hype; avoid leaky sales pages, avoid video like the plague!): http://www.warriorforum.com/main-int...ml#post2161932

    Maybe.

    .
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    • Profile picture of the author mrdeflation
      Originally Posted by Alexa Smith View Post

      We all know people like that.

      And plenty of ClickBank products that you can promote to them (but you really do need to select those very carefully; avoid high gravity; avoid hype; avoid leaky sales pages, avoid video like the plague!): http://www.warriorforum.com/main-int...ml#post2161932

      Maybe.

      .

      Sincerely appreciate the great information.. extremely valuable.

      If I may be more frank here... the website grosses over 100k annually from online personal training/emotional support counseling/consulting but its consuming 23 out of every 24 hours in the day being on call for clients.

      Trying to figure out a different way to monetize the traffic that doesnt require as much hand holding/time commitment. Also trying to grow the business from 100k to 1million somehow.

      As far as info products we have tried giving away valuable content ebooks for email capture and got .00000002% sign up. They dont even want to read for free.

      After having done heat maps of different articles we wrote, and posts on Facebook they respond like 5 year olds to pictures and not words. They do NOT read as they are for some reason very ADD
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      • Profile picture of the author Alexa Smith
        Banned
        I see; I see ...

        "Interesting, but difficult!"

        Yes, I hear you. ClickBank products probably no good at all, then.

        Maybe an answer is, as you grow it, to employ people/assistants/whatever so that it doesn't use up 23 hours per day? But you want more income from it first, I understand. This kind of traffic/subscriber/customer would probably drive me insane, I have to say, uncharitable though I may sound to/about my own gender. I'd rather just not have the $100,000 in the first place, so who am I to be posting in this thread?!

        Will think again tomorrow, and meanwhile awaiting other replies with interest!

        .
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        • Profile picture of the author mrdeflation
          Originally Posted by Alexa Smith View Post

          I see; I see ...

          Maybe an answer is, as you grow it, to employ people/assistants/whatever so that it doesn't use up 23 hours per day? But you want more income from it first, I understand. This kind of traffic/subscriber/customer would probably drive me insane,
          .
          Again thank you kindly for the reply. Its just the traffic ONLY wants help from me as "the expert" and doesnt want to pay anyone else even if "trained" by me. As a result we have increased our fees but there are only so many clients one person can have time to handle. As a result can't find other ways to monetize the traffic. Wanted to somehow automate the income if possible as opposed to all the hand-holding

          thanks =-)
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    • Profile picture of the author ClaireH
      Alexa,

      Like so many in this forum, I so appreciate your informative answers.

      Do you mind explaining why you told mrdeflation to "avoid video like the plague"?

      I ask because I plan to market a save your marriage product to women.

      Thank you very much,

      Claire
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  • Profile picture of the author salegurus
    Your site makes over 100K, is that dollars? Where do you live?
    Let's say it's dollars and you live in a country where wages are low, why not hire someone to help you with the 24/7 support issues?
    That will leave you with more time.... Yes or No?
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    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
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    • Profile picture of the author mrdeflation
      Originally Posted by salegurus View Post

      Your site makes over 100K, is that dollars? Where do you live?
      Let's say it's dollars and you live in a country where wages are low, why not hire someone to help you with the 24/7 support issues?
      That will leave you with more time.... Yes or No?

      we are in the US, but the business is a "coaching" consultation business where the clients only want help from the "expert", not any hired help
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  • Profile picture of the author travlinguy
    They want hope. They want instant fixes. They want results without work. They want magic.

    They want pretty much what everyone wants, though in varying degrees. This shouldn't be hard to monetize. Alexa pointed to astronomy. That might be a good place to start. Diet pills might work. Instant cures like liposuction, gastric bypass. You might have a great "lead" database for all kinds of EZ cure products.
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    • Profile picture of the author mrdeflation
      Originally Posted by travlinguy View Post

      They want hope. They want instant fixes. They want results without work. They want magic.

      They want pretty much what everyone wants, though in varying degrees. This shouldn't be hard to monetize. Alexa pointed to astronomy. That might be a good place to start. Diet pills might work. Instant cures like liposuction, gastric bypass. You might have a great "lead" database for all kinds of EZ cure products.
      Will try out more "instant fixes" but at the same time did not want to tarnish my reputation if all I sold are over-hyped products. It would be like shooting myself in the foot as I would go from appearing and being helpful to being scammy and 1/2 my clients would disappear. The resulting product sales income would have to somehow make up for the lost clients. Income with which I am not about to gamble with...
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  • Profile picture of the author Assetus
    Take what you know and make a product, if they won't read all text add plenty of pictures/diagrams etc. Video is highest value if you can get some of them to respond to it.


    Then spin off further products in more specific areas.


    Do whatever you can to establish your "celebrity" or "expert" status, whether it be going on podcasts to do interviews, showing off your success stories or putting up a print book on Amazon as a marketing brick so that becomes one of the first Google results if anyone searches for you.


    Raise any fees related directly to your time, those not willing to pay have the cheaper option of buying your products because "my consulting rate is now $$$$ per hours due to demand and my rising profile, but hey you can get most of my concepts right now from this product for just $"


    Perhaps the reason they didn't want to read your ebook is because you were giving it away for free. There is so much info out there that free often just means they get the perception it is worth less.
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    • Profile picture of the author mrdeflation
      Originally Posted by Assetus View Post

      Take what you know and make a product, if they won't read all text add plenty of pictures/diagrams etc. Video is highest value if you can get some of them to respond to it.


      Then spin off further products in more specific areas.


      Do whatever you can to establish your "celebrity" or "expert" status, whether it be going on podcasts to do interviews, showing off your success stories or putting up a print book on Amazon as a marketing brick so that becomes one of the first Google results if anyone searches for you.


      Raise any fees related directly to your time, those not willing to pay have the cheaper option of buying your products because "my consulting rate is now $$$$ per hours due to demand and my rising profile, but hey you can get most of my concepts right now from this product for just $"


      Perhaps the reason they didn't want to read your ebook is because you were giving it away for free. There is so much info out there that free often just means they get the perception it is worth less.

      Great thoughts... thanks. Good idea about trying to package my "thoughts" into a smaller less costly product but at the same time offering coaching for $xxx fee.

      Right now my coaching operates on a monthly fee basis. Can't figure out how else to charge for what I do as it involves constant updating and being "on call" so hourly wouldnt work.

      The traffic also has a problem with limiting office hours (ex: 9am to 5pm M-F) as they feel they need immediate support any day of the week or time of the day.
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  • Profile picture of the author Brent Stangel
    the website grosses over 100k annually from online personal training/emotional support counseling/consulting but its consuming 23 out of every 24 hours in the day being on call for clients
    Find some service providers and shift from 24/7 hand holding to a reasonable amount of "consulting." For a reasonable fee.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author mrdeflation
      Originally Posted by Brent Stangel View Post

      Find some service providers and shift from 24/7 hand holding to a reasonable amount of "consulting." For a reasonable fee.

      Thanks but what do you mean by service providers?
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      • Profile picture of the author JohnMcCabe
        Here's a kind of off the wall idea...

        Rather than doing one-on-one handholding 23/7, why not steal an idea from the various 12 step programs, like AA, and hold "meetings" (Google Hangouts or something like that) where small groups get support from both you and each other?

        Outside the meetings, you could try pairing people together, as more "experienced" members "sponsor" others and take some of the support load off of you. Maybe use a Facebook group or something?

        You could make it a continuity program, either charging per meeting or set of meetings or by time (week, month, etc.). Then, if people still want the one-on-one time with you, you schedule virtual appointments at a suitable hourly rate.

        Take it for what it's worth...
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