7 replies
Hello Fellow Warriors,
I have this Long Island Business Insurance - Peak Advisors, Inc. as a landing page for a Facebook Ad. It gets traffic from the ads but poor response. Can you please advise me as to what changes to make? Thank you!
#advertisement #facebook #landing #page
  • Profile picture of the author loaf1011
    It's very busy, and definitely doesn't have any focus. There are a LOT of links, red buttons, orange buttons, etc. so it's distracting and unclear as to what I should do. Also, it looks like you're asking complete strangers to upload their documents to you... it's unclear who you are or what you'll do for the visitor.

    A much better landing page for your Facebook ad would be VERY simple, tell the reader what you'll do for them, and have ONE CLEAR ACTION of what they need to do. And that one action should be as simple as entering an email address.

    Think of your funnel as dating... right now you're asking to take someone to bed (by uploading all of their documents) before you've ever asked for their name and courted them through a nurturing process.
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    BRAND NEW for January 2016: Want to grow your business to six-figures in 2016? Take the quiz to see if your business is ready to make six-figures this year!
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    • Profile picture of the author Michael Shook
      Here's a couple of things you could try.

      Make your landing page about one thing and one thing only. FB ads are not Google, you don't need a ton of content on them to get the ad approved.

      Niche your audience way down, and and the clicks to a niche specific landing page. Don't go the cheap rout of making a bunch of landing pages that the only thing different is the name of the area you are targeting.

      Try targeting communities on Long Island rather than LI as a whole, the communities there have extremely varied demographic characteristics.
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  • Profile picture of the author QueenMelanie
    it doesn't look like the type of page you'd be want to give sensitive info to, no offence..
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  • Aloha brappaport,

    The first thing I would do would be to separate your landing page from the rest of the site. I would create another page within the site made specifically to become your landing page and place that page as the home page. That way anyone that lands on your site will see your landing page first and allow you to capture their information right off the bat.

    The next thing would be to design your landing page. Your landing page needs to very clean, focused, distraction free and emotionally appealling to the viewer. People make their buying decisions based off of their emotions so when designing your landing page, you need to always keep this fact in mind and design your page accordingly. Your landing page needs to be both visually and emotionally appealing. This can be accomplished with the choice of your images, color schemes, and copy.

    Take a look around the Warrior forum at WSO's where reports that are being sold for a very low price or just given away for free. They're not giving away this information for free, you might think that it's free but if you attempt to get that report, you'll quickly discover that you will need to provide your information. That's what that squeeze page is designed to do. Take note of the designs, the color schemes and the copy that they use. Find one that appeals to you, one that you would buy from and model your own landing page based upon that design. If it works on you, it will more than likely work on others also.

    Hope that helps,

    Ricahrd Simafranca
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  • Profile picture of the author AaronBurton
    Site needs a lot of work on the design part. Orange is a very hard on the eyes and the information isn't presented in a clean way. My teacher always would hammer down on us that we always should copy what other businesses are doing. Go to other insurance sites that look nice and copy the design and make tweaks. Or hire a designer on fiverr or something.

    You need a clear call to action.
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  • Profile picture of the author turboshandy
    The colors are too distracting, and the page doesn't look at all professional. The design is similar to many pages that are scam... not trying to offend you, I've just seen too many of those and they are all similar: simple design (meaning, no effort to even create one), bright colors, big fonts.
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  • Profile picture of the author Crowsnest
    Agree with most of above really - it just lacks focus with lots going on and washy colours.
    Looks like you have combined a sales page with a landing page IMO.

    Brian B
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