Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
LinkBack Thread Tools
Old 07-16-2009, 12:57 PM   #1
Warrior Member
 
Join Date: Dec 2008
Location: Richmond, VA
Posts: 17
Thanks: 14
Thanked 0 Times in 0 Posts
Default YellowPages.com - Smart or Stupid?

I just met with an Offline potential client, a large florist. He's spending $460 a month with Yellowpages dot com on a Local listing. The price is going up, so he's thinking about changing to a National listing - $2,000/month.

He gets 260 or so clicks a month, but doesn't know how many sales...

Anyone know if this directory shows up in Search results - or do you have to go to it?

Waste of money? (that's what I'm thinking) or do people search on YellowPages dot com?

Any thoughts/experiences welcomed.

Thank you,
Jill
hpoint is offline   Reply With Quote
Old 07-16-2009, 01:04 PM   #2
Copywriting Warrior
War Room Member
 
Join Date: Sep 2005
Location: Central, Illinois , USA.
Posts: 793
Thanks: 68
Thanked 31 Times in 24 Posts
Contact Info
Send a message via Skype™ to SullyUI
Default Re: YellowPages.com - Smart or Stupid?

It very well may be a waste of money.

He doesn't know if it is or not because he's not tracking where his clients are coming from.

Google has its own local business index now for free...and I'm sure it is just as popular.

I wouldn't pay that much for a listing on that site. But, I think there are some businesses that could use a yellowpages listing online, especially the ones that are commonly searched for online like "[city] plumbing."

SullyUI is offline   Reply With Quote
Old 07-16-2009, 01:11 PM   #3
Senior Warrior Member
War Room Member
 
rapidscc's Avatar
 
Join Date: Sep 2008
Location: Sunny Philippines
Posts: 1,682
Blog Entries: 26
Thanks: 462
Thanked 213 Times in 164 Posts
Social Networking View Member's Twitter Profile 
Contact Info
Send a message via Skype™ to rapidscc
Default Re: YellowPages.com - Smart or Stupid?

OMG! he's paying $460 for only 250 hits per month!!!

I can give him more..Please PM me if you're interested

oMar/RapidScc

Raul Omar Diaz
Cooking Up Something Big!
rapidscc is offline   Reply With Quote
Old 07-16-2009, 01:13 PM   #4
I have a lame list.
War Room Member
 
Dan C. Rinnert's Avatar
 
Join Date: Jul 2008
Location: One Second into the Future
Posts: 4,244
Blog Entries: 1
Thanks: 806
Thanked 2,163 Times in 998 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: YellowPages.com - Smart or Stupid?

Quote:
Originally Posted by hpoint View Post
I just met with an Offline potential client, a large florist. He's spending $460 a month with Yellowpages dot com on a Local listing. The price is going up, so he's thinking about changing to a National listing - $2,000/month.

He gets 260 or so clicks a month, but doesn't know how many sales..
So, he's paying $1.77 per click. Do some keyword research and see what it might cost him for PPC through Google AdWords for comparison.

But, the real problem is that he doesn't know how many sales he's getting. It could be zero; it could be 260. Without knowing that, it's hard to tell whether he's wasting the money. If he isn't getting sufficient sales to cover the costs, then it's a waste of money. But, if he's making a profit by running the ad, then it's not a waste. Of course, that's not to say that, if the profit is marginal, that money might be better invested elsewhere where it might get him a better return.

One way he might be able to test is to get an additional phone number, and use that phone number only in the YellowPages.com listing. Then, he can better track how many calls he gets and how many of those result in a sale. If the listing points to his website, set up a page or website just for the YellowPages.com listing and use only that phone number on it. That way, if they call or order through the website, he'll know where they came from.

In those cases, that might give him a better idea of how well his advertising dollars are being spent.

Click here for the MOST FUN PRODUCT CREATION GUIDE for Procrastinators since forever.
Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com or following him on Twitter: dcrTweets.com but NOT by Clicking Here!

----------> [Free WSO] The Lamest WSO in the History of the Warrior Forum ☺ <----------
Dan C. Rinnert is offline   Reply With Quote
Old 07-16-2009, 02:42 PM   #5
HyperActive Warrior
War Room Member
 
Join Date: Jun 2009
Posts: 264
Thanks: 12
Thanked 59 Times in 42 Posts
Default Re: YellowPages.com - Smart or Stupid?

I'm thinking borderline stupid.

I'd first see how well they could get raked through Google, Yahoo, MSN LBCs and see how much business they get for FREE.

I can't imagine that many people would use YellowPages .com when searching for a NATIONAL florist - so that'd be an even bigger waste of $$.

Ralph
rlpruitt is offline   Reply With Quote
Old 07-16-2009, 02:48 PM   #6
Warrior Member
 
Join Date: Dec 2008
Location: Richmond, VA
Posts: 17
Thanks: 14
Thanked 0 Times in 0 Posts
Default Re: YellowPages.com - Smart or Stupid?

Ralph,
You said it best... who would use Yellow Pages for a National Florist??
Thanks for the kick in the head and clear vision.
Jill
hpoint is offline   Reply With Quote
Old 07-16-2009, 02:49 PM   #7
Warrior Member
 
Join Date: Dec 2008
Location: Richmond, VA
Posts: 17
Thanks: 14
Thanked 0 Times in 0 Posts
Default Re: YellowPages.com - Smart or Stupid?

Thanks about the Google suggestion!
hpoint is offline   Reply With Quote
Old 07-16-2009, 08:08 PM   #8
HyperActive Warrior
War Room Member
 
TheRichLife's Avatar
 
Join Date: Mar 2009
Location: Midwest
Posts: 180
Thanks: 43
Thanked 38 Times in 28 Posts
Default Re: YellowPages.com - Smart or Stupid?

My personal experience is that yellowpages.com is a huge waste of money for a local business. They're easy to out-rank in the SERPs, and their PPC rates are outrageous. I would think any IMer in the local space could do much better for less money.

Currently accepting investing/trading guest bloggers.
TheRichLife is online now   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum

Tags
smart, stupid, yellowpages.com, yellowpagescom

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 11:37 AM.