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Explaining to much to a customer

by twright
2 replies
In my infancy in marketing I have come across the problem of explaining to much to a customer. For instance I explained to them how "keywords" work.. they wanted to determine there own which I agreed too. Now the keywords are not necessarily highly searched terms.. and the customer looks to me like why its the site creating revenue.. I try to explain the many aspects in sales and converting.. How do you correctly re-establish a control over there marketing.. I want give my customers value beyond just let me do it...
#customer #explaining
  • Profile picture of the author Jeff Noel
    I am guessing that what you are doing is selling to a brick and morter business and dealing with the manager or owner. If thats the case then you must establish control right away. You have to explain in a nice way that you are the expert in this field and you have spent countless hours finding the right way to do the things that you do. Because of the skills you have developed and the system you have in place that what you are doing is the right thing to do. You must do this in a confident way that is going to create certainty in your customer. If he doesn't agree with you then the best thing you can do is walk away and find another customer that will not hurt the reputation that you have created for your self and your business.

    The saying that "The customer is always right." is the biggest bunch of bulls**t in sales.

    Best of luck
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  • Profile picture of the author Russ Reynolds
    Most of them don't care what you do or how you do it as long as it gets the results you promised - worry about that.
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