The Audition - The One Asking This Question Is At An Advantage
"Why should I work with you?"
Every so often I see people posting something to the effect of "I need a mentor" or "Who can mentor me?" or something like that.
Really?
A mentor that's worth his weight in gold will have tons of marketing collateral already in place that does all of the weeding out, vetting, and preliminary objection handling that by the time you get to him/her they'll be in the position to ask you this question.
Otherwise, before they've done this...before they've satisfied you of their ability to help you, and before they "get the job" you'll be the one asking this question, right?
I call it "The audition."
It's the same framing that goes into job applications.
You don't get the job until you can satisfy the employers requirement of this answer, right?
This is what excellent sales copy does for you.
This is what prestige marketing does for you.
This is what goes into powerful brand building.
You don't go up to Tony Robbins, Brandon Burchard, Frank Kern, Dan Kennedy or any more niche gurus and say "Why should I work with you?"
Right?
No...
It's more likely you'll be asking..."How can I work with you?"
Right?
Exactly.
The reason is because they have so much "stuff" out there inducting you into their brand, selling you on their "why to work with them" that by the time you ever get to chat with them you're already more than half way sold.
Learn this...you'll go far.
I hope this helped you.
Regards,
Los
P.S. Check out this video which shows how this kid reframes this question so that you're the one applying:
Every so often I see people posting something to the effect of "I need a mentor" or "Who can mentor me?" or something like that.
Really?
A mentor that's worth his weight in gold will have tons of marketing collateral already in place that does all of the weeding out, vetting, and preliminary objection handling that by the time you get to him/her they'll be in the position to ask you this question.
Otherwise, before they've done this...before they've satisfied you of their ability to help you, and before they "get the job" you'll be the one asking this question, right?
I call it "The audition."
It's the same framing that goes into job applications.
You don't get the job until you can satisfy the employers requirement of this answer, right?
This is what excellent sales copy does for you.
This is what prestige marketing does for you.
This is what goes into powerful brand building.
You don't go up to Tony Robbins, Brandon Burchard, Frank Kern, Dan Kennedy or any more niche gurus and say "Why should I work with you?"
Right?
No...
It's more likely you'll be asking..."How can I work with you?"
Right?
Exactly.
The reason is because they have so much "stuff" out there inducting you into their brand, selling you on their "why to work with them" that by the time you ever get to chat with them you're already more than half way sold.
Learn this...you'll go far.
I hope this helped you.
Regards,
Los
P.S. Check out this video which shows how this kid reframes this question so that you're the one applying: