3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Simple Vocabulary help please

by Gdiddy
2 replies
So, if I want to outsource the development of my website. What skills should I be looking to hire? (It's going to be a one-page-wonder type site.)

I see potential hires with the following skill set:

Copy writing
Sales Letter
Sales Page
Web Content

I don't know the difference between the 4.
I'd like to hire somebody to design a site and then email it back to me (in html) and I will import it and upload it to my site.

I think I should like the job as a Sales Page. Is that right?

Thanks.
#simple #vocabulary
  • Profile picture of the author fpforum
    It sounds like you need someone who definitely has designing skills. People don't just use HTML anymore..For a nice one-page sales type of website I would be looking with the following skills:

    Writing - Should be able to write good sales content on the subject, with proper English grammar.
    Design - Should have a good understanding of PSD, HTML, and CSS. Preferably someone who has done sales/landing page work in the past.
    Marketing - To go along with the writing, the person should be good at selling things and be able to make the page stand out from a sales perspective.
    Signature
    Free SEO Software - Start Improving Your Rankings Today!
    Windows VPS Servers - Cheap Windows VPS Servers With Instant Setup!
    {{ DiscussionBoard.errors[9863303].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Gdiddy View Post

    I see potential hires with the following skill set:

    Copy writing
    Sales Letter
    Sales Page
    Web Content

    I don't know the difference between the 4.
    "Copywriting" = the writing of sales copy, i.e. text designed to sell a product directly from the page on which it's published.

    "Sales letter" and "sales page" have come to mean the same thing, really: the classic example is those "long single pages" which introduce the product, answer the sales objections and sell the thing. Some people whine about them, but they've remained in use because they work.

    "Web content" is a much more general term which typically applies to "other websites" that contain other kinds of text, for example articles and so on. Web content could include "sales copy", though. But generally when people say "web content" they're not referring specifically to "sales pages".

    Key concept: "copywriting" and "content-writing" are two different things: the former relates specifically to sales copy and the latter generally to web content.

    Originally Posted by Gdiddy View Post

    I'd like to hire somebody to design a site
    "Website design" is different from copywriting. It includes everything about "the appearance and construction of the page(s)" rather than the text content.

    It's true there are a few copywriters who do "website design" as well.

    People generally have their strengths and weaknesses.

    For myself, I'd want sales copy from a copywriter and website/page design (if I needed to buy that at all) from a website designer.

    Originally Posted by Gdiddy View Post

    I think I should like the job as a Sales Page. Is that right?
    I think what you're looking for is probably "sales copy" from a "copywriter". Either that, or maybe you're looking for sales copy and page design (it may impose huge limitations on you, if that's so, if you try to buy those two different services from the same person: you need a copywriter whose copy successfully sells the product, not one who can design pages a bit, too!).


    .
    {{ DiscussionBoard.errors[9863867].message }}

Trending Topics