Determining Competition for a niche retail market via Google Adwords

1 replies
Hello,

This is my first time posting on Warrior forums but I have been vaguely aware of it for about 3 years. I am an established eBay dropshipping seller looking to take my sales from eBay to maximize my profits. I appreciate eBay giving me the platform to get started with, but am feeling a need for more than minimum wage if I am lucky at the end of the month.

What I want to do is start a website along the lines of what I am currently selling and am looking at the competition. If I use adwords I will see that specific terms have a volume and a competition of low, medium, or high. Now if I search out a specific niche term though on google I find that adwords shows 22,000 searches monthly, google shows there are 8 million results, while the term on adwords has a low competition. A very similar example would be the term tatami with a current volume of 9900 monthly searches, but it has 10.1 million searches.

So is this a sign that my interested niche to be having a dropshipping website in is saturated or am I good go and should move forward with my plan? I essentially have a list of potential customers to market to as well... so any thoughts? Thank you for your time.
#adwords #competition #determining #google #market #niche #retail
  • Happydog,

    First, regarding the Google Adwords Keyword Planner = Are you looking at exact, phrase, or broad match search numbers in the Google Adwords Keyword Planner when you're trying to get search volume for your target keywords? I suggest looking at exact match searches to identify decent keywords to target...

    Also, are you looking at local (your target country) or global search numbers? I suggest looking at local searches for each country where your prospects are based...

    Second, competition = In the Google Adwords Keyword Planner, this refers to the competitiveness of a keyword for advertisers. "Low" generally means there are not so many advertisers who are interested in using those keywords for their PPC campaigns, and these keywords may also have low per-click prices. And, the same concept applies to "Medium" and "High"...

    Third, Google Search numbers = If you're trying to gauge market competitiveness, then I suggest using your exact match keywords with significant monthly local search numbers in your target countries to gather relevant details, i.e. There may be brands in your target countries that have offline and online authority reputation in selling the same things you're selling across your target countries; and

    If you're also trying to know how competitive it would be to rank your website in Google for your target keywords, then what I'd do is focus on the top 10 to 20 results, in order to gauge the domain authority, page authority and backlink portfolios of those results -- You can use https://moz.com/researchtools/ose/ for this...
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