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How to improve in Corporate marketing

by A S M
3 replies
Hi everybody

I work for a company in EU that offers various services such as corporate services, company formations, accounting , tax advice etc.

For a small company we are quite successful with a 2m turnover for 2014. But there is so much more that can be done in the marketing department that can increase this turnover and even double it!

Currently, the only method that is really working is finding contacts online and SEO (SEO not as much as I expected) . Searching for companies that are relevant to us, find the relevant person and send them an intro email of our services is by far the best way. SEO works "okay". We have landed 2-3 clients over the past 4 years from our website and 2 of them where massive.

Other than that, I can't really think of other ways that will drastically improve our results. We do have social media pages and a good presence but we target a very specific group of people in various countries and it is hard.

I need more ideas of how to get the word out to more people in this sector.

Any ideas would be highly appreciated.

Aris
#corporate #improve #marketing
  • Profile picture of the author TheWriteOne
    You explained general information on what you're services are but then you say you are targeting a very specific group. Maybe you could tell which specific group you are targeting so people could give advices that would better suit your niche.
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    • Profile picture of the author A S M
      Originally Posted by TheWriteOne View Post

      You explained general information on what you're services are but then you say you are targeting a very specific group. Maybe you could tell which specific group you are targeting so people could give advices that would better suit your niche.

      Good point

      We target intermediaries mostly and not the client directly. Intermediaries are mostly international tax lawyers, chartered accountants and other corporate service providers in countries that have high tax values. In other words, the client finds the intermediary for advice, they send them to us.

      If you need anything else let me know

      Aris
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  • Profile picture of the author Triplescan
    Hello! You could try to enter some LinkedIn Groups related to the niche of your business. Post in there, make some connections and maybe it will work. Good luck!
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