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Laser targeting my niche with paid advertising, anything else?

by MemTrax
3 replies
Hey Warriors!

I have been at this ecommerce for several years now and have slowly and steadily improving, especially from some very tactical tips from guys on here.

My small business has hit another bump and I am here seeking help on a problem ive got.

After releasing a brand new Homepage for my product to really close up a lot of holes in the sales funnel I have launched a massive, yet expensive, online marketing campaign to drive the right kind of traffic to my site to convert users.

The traffic is ok yet the conversions are not amazing.

I am trying to target aging baby boomers an people that are interested in monitoring brain health over time. My goal has been to get my father memory test out to the world and to also create a sustainable business to help us grow.

Please provide solid information on what advertising strategies might be more effective. I am about to receive some financial boost from family and want to make sure I spend it right to make my business finally take off! I would be grateful for any links, tips, or ANYTHING you may recommend for getting the right users to MemTrax that are ready to signup and begin tracking their memory performance and reaction speed over time.

The site is : MemTrax - Online Memory Test

I have also been developing out the science wing of this project but to really show my value to my family and self I need to see this businss start earning some revenue instead of spending all my money on development and back into the really expensive CPC giants like Google, Facebook, Twitter, Stumbleupon, and what not.

Thanks again Warriors, I will keep beating this project over the head till I return Victorious!

-Curtis
#advertising #laser #niche #paid #targeting
  • Profile picture of the author Ben Holmes
    This looks like a difficult topic without a great deal of educating...

    Work on building a list and then educating your list about the advantages of memory testing.

    When I went to your site, I just didn't see anything jumping out at me that would make me click any buttons...

    But if I were on your list, and you went into details about memory loss - and possible medical treatments if caught in time, etc - I could be interested...

    So your advertising should be directed at a squeeze page, getting people on your list - THEN market the site to them - since you'll be able to give them much more detailed information...

    Just my two cents worth!
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  • Profile picture of the author Danny Woolard
    The traffic is ok yet the conversions are not amazing.

    If you're going to succeed with paid advertising, you'll probably need more back-end products to sale. I think you may need at least 3-4 products here to make a real profit with ads.

    Next, I think you should split test your home page, by removing the "Pricing" tab if you haven't done this already.

    That tab screams that all you're interested in is a quick sale. My eyes were immediately drawn to it. My next gut reaction was to leave.

    I'd venture to guess that almost all your sales come from email conversions anyways, so this is the conversion you should be testing. That "pricing" tab may be costing you email conversions. But you'll never know until you test it.

    Edited: You're not asking for email addresses!!!...Shame shame.

    Next, put a real picture of the Dr. (you?) on the home page..Maybe holding a book on your product. This will give much more credibility to your site, as opposed to an obvious generic photo.

    Lastly, I didn't find the testimonial very invigorating. The copy seemed contrived and long-winded. I did really like the last bit though "...I feel good knowing I am doing everything I can to head off a truly frightening disease." (AND put the quotes in italics!)
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  • Profile picture of the author MoneyDan
    Banned
    Originally Posted by MemTrax View Post

    Hey Warriors!

    I have been at this ecommerce for several years now and have slowly and steadily improving, especially from some very tactical tips from guys on here.

    My small business has hit another bump and I am here seeking help on a problem ive got.

    After releasing a brand new Homepage for my product to really close up a lot of holes in the sales funnel I have launched a massive, yet expensive, online marketing campaign to drive the right kind of traffic to my site to convert users.

    The traffic is ok yet the conversions are not amazing.

    I am trying to target aging baby boomers an people that are interested in monitoring brain health over time. My goal has been to get my father memory test out to the world and to also create a sustainable business to help us grow.

    Please provide solid information on what advertising strategies might be more effective. I am about to receive some financial boost from family and want to make sure I spend it right to make my business finally take off! I would be grateful for any links, tips, or ANYTHING you may recommend for getting the right users to MemTrax that are ready to signup and begin tracking their memory performance and reaction speed over time.

    The site is : MemTrax - Online Memory Test

    I have also been developing out the science wing of this project but to really show my value to my family and self I need to see this businss start earning some revenue instead of spending all my money on development and back into the really expensive CPC giants like Google, Facebook, Twitter, Stumbleupon, and what not.

    Thanks again Warriors, I will keep beating this project over the head till I return Victorious!

    -Curtis
    The site looks great. When I opened the page, I found my eyes searching and searching for some sort of information: a graph, bullet points, something.

    Put some numbers up so the users will have a solid reason why they should continue through your site.
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