Rethinking the Shoppers Path to Purchase
This is actually a video from a Presentation that was done at the 2014 International Home + Housewares Show. The format was industry specific, but the data given about customers is NOT.
The data and statistics presented in this video are highly applicable to both offline and online business ventures. It is imperative that business owners and entrepreneurs understand the changing faces and habits of consumers in order to better meet needs and to establish your brand name. I've watched it numerous times and taken fresh notes every time.
YouTube URL: YouTube Video description: Because our digital world of smartphones, tablets, laptops/PCs, and connected/streaming TV activity has dramatically changed how consumers shop for housewares, it is imperative that housewares executives reach shoppers before products hit the shelves. In addition, research from Google shows that people are increasingly looking to reflect their own style in the brands they purchase for their homes. In fact, brands are more important than ever.
Hope this helps somebody!
The data and statistics presented in this video are highly applicable to both offline and online business ventures. It is imperative that business owners and entrepreneurs understand the changing faces and habits of consumers in order to better meet needs and to establish your brand name. I've watched it numerous times and taken fresh notes every time.
YouTube URL:
Code:
https://www.youtube.com/watch?v=wh6kOsaCCms
Hope this helps somebody!