Why not a video and article (same content) on each page?

Why not just try it and see if it works?

I guess because I've never seen anybody do it that way, so I figured there must be a reason for it.

Yes, you should do it and there's plenty of others that do too.

One thing about video is, the more content (and the better it is) the less effort you have to put into the video portion. Think about this, radio and podcasts are popular but when was the last time you watched a silent movie? With good audio content you just need the video the compliment the audio.

By making videos from your written content you can now take advantage of Youtube and Facebook, which is becoming a serious outlet for video too.

Also, you can take your audio content file and promote it on the popular podcasting sites.

I suggest you start out with PowerPoint 2013 for your videos. With PowerPoint, you can also export as PDFs and slide shows to exploit the document sharing sites like SlideShare, as well as ebook sites using PDFs.

Microsoft also just launched a site called Office Mix https://mix.office.com/ which may (or may not) be a good outlet in the future. It has some pretty cool features, such as allowing clickable links in the uploaded PowerPoint presentations. It is a Microsoft site, so it does seem to have some potential.

Using PowerPoint also lets you export as images, which may be good for use with sites like Pinterest, Flickr and Instagram, depending on your content.

There's a lot of reasons to repurpose your content using a variety of media, including video.

I don't think it is a bad idea at all. I think doing both will give you traffic both from the search engines and from Youtube. I also agree with what Kurt said: repurposing your content will give you even more exposure and visitors to your blog.

Some people like to read, some like to watch. I am more of a watcher person. This could be a good idea. Have you tried it yet? If yes, maybe you could share the results of your experiment here.

Great idea! but, there is a risk too because these days people have very less attention span. If the video is creative and unique, then I think it can work however, first of all you need a lot traffic on your website to try this amazing idea but the fact is you are creating video for drawing traffic.

In my opinion, you can try this idea, but try something different too. You can try and highlight your brand by promoting your website, using social media platforms and other activities. Just do some research or take advice from an expert.

I have done this, and it does work.

Hi, as a video marketing lover, i agree with you, just try to not share all the content in your videos, just because people maybe won't visit your site. Instead share hot tips (from the article) and send them to your site to know more.
Hope that helps!

Jany Luz Posada

Thanks for the great ideas Kurt. I've heard of some of these ideas before, but they slipped my mind. Nice to have a reminder. I like this idea of repurposing my content for different media. Seems like it would make things a lot easier.

No TheWriteOne, I haven't tried it yet. I thought it seemed like a good idea, but I don't recall seeing anybody else doing it, so I thought there might be a reason for that.

I'm surprised to see that so far everyone thinks it's a good idea. I figured people would give me reasons why it's a bad idea. And that makes me wonder if they fully understand what I meant. Just to clarify, I realize that a lot of people take their articles and use them as inspiration in the creation of their Youtube videos. But, they don't usually make the videos a word for word copy of their articles as far as I know. And along with having them on Youtube, have them on their site too so that each page has a video and an article below the video which has the same exact word for word content - giving them the option to watch or read. Is that a good idea? I wonder if doing it this way would cause any problems, or if there is a better way.

Positivegirl said "just try to not share all the content in your videos, just because people maybe won't visit your site. Instead share hot tips (from the article) and send them to your site to know more."

That is one problem that crossed my mind - if your videos are word for word the same as your articles, then it would be silly to send them from Youtube back to a webpage with the same video and article content that they just watched at Youtube. You might be able to send them to a different page if one naturally leads to the other, but it seems like it would be better to do as Postivegirl said and just give them a taste - enough to entice them to want to visit your site for more info.

Kind of seems like if you have both video and article (same word for word content) on your site, that you would have to create additional enticing videos for Youtube to draw people back to your site since you don't want to have exact same content both places. I don't know, maybe that is why I don't see anybody doing this.

People HAVE been doing this. I just don't know why you haven't seen any. And in fact they take it a step higher. what they do is > write article for blog > convert it to PDF and send to PDF sharing sites > read it and record to create audio version to submit to auido sharing sites > create slides based on article > submit it to slideshare > combine audio and PPT to create mp4 and submit it to video sharing sites.

But were not done yet. After doing that they will > post article in FB page > tweet the link to article > Share article link in google plus > do the same for the video link.

How's that for repurposing?.