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Referencing Popular Websites/Blogs in a Book?

by art72
4 replies
...without consent?

If you wanted to show someone examples of how some popular or highly successful websites/blogs/magazines employ powerful marketing strategies, and wanted to highlight specific ways to find that websites affiliate program, marketing opportunities, or even exploit their invitation to syndicate a freelance writers content...

Is it legal to include a link to their website(s) in addition to taking screenshots of that site to highlight/illustrate where people can take advantage of the methods, trainings, and offerings most websites offer to the general public to prosper from?

Another words, I am not necessarily trying to exploit the websites marketing methods or reveal how they monetize their website to distract, exploit, or steal their limelight per se, as opposed to using various examples in guiding others to recognize the power of advertising, and to illustrate common marketing methods being used by websites or blogs that are reaching the 7-figure stages of internet marketing.

(*For obvious reasons, I cannot use my own website to illustrate all the options people have to earn real money online) -So please, I'm not writing this book to pretend I am anywhere near those numbers...not yet anyway. In fact, it's moreover a journalistic approach and reference that I'd like to include such content.

For example:

Take Oprah's site (just as an example) - whereby she charges a minimum of $40k for an ad space, can I include a link within my eBook, and maybe some illustrated screenshots of how her website utilizes the 'selling of ad space' strategies I am referring to in my book?

People write ebooks or develop products highly concentrated on "How to use FB" or referencing Clickbank, JVZoo, etc... and through articles, blog posts, and social media exploits, and often they include screenshots or images using the TM or Brand's Logo...

Is this legal?

Thanks in advance.

Art
#book #popular #referencing #websites or blogs
  • Profile picture of the author Online Traffic Victory
    I think showing a link to someone else's website in your book isn't a problem as they want their website to become more popular but as for screenshots well that may be tricky as they may not want you to put there images, banners and content within your book so I would seek out permission before taking screenshots and images from there website onto your book.
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  • Profile picture of the author art72
    That was actually my greatest concern.

    It would be difficult to illustrate my objectives in a generic way, because some website owners use different terms (i.e. webmasters, partners, affiliates, earn money) and their links are sometimes found only through different channels, separate websites, or media channels altogether.

    The 'concept' was to bring the visual aspect to the table, while walking readers through the process of recognizing, finding, and utilizing several of the differing methods to make money online as an everyday individual... as oposed to targeting other marketers, as many do here.

    Not in the typical light, with all the done-for-you, drip-fed membership, or grey-hat methods.

    More of a complete guide to finding the multitude of opportunity(s) that many everyday people (unlike us) wouldn't recognize.
    Signature
    Atop a tree with Buddha ain't a bad place to take rest!
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  • Profile picture of the author Nicole Sakoman
    Originally Posted by art72 View Post

    ...without consent?

    If you wanted to show someone examples of how some popular or highly successful websites/blogs/magazines employ powerful marketing strategies, and wanted to highlight specific ways to find that websites affiliate program, marketing opportunities, or even exploit their invitation to syndicate a freelance writers content...

    Is it legal to include a link to their website(s) in addition to taking screenshots of that site to highlight/illustrate where people can take advantage of the methods, trainings, and offerings most websites offer to the general public to prosper from?

    Another words, I am not necessarily trying to exploit the websites marketing methods or reveal how they monetize their website to distract, exploit, or steal their limelight per se, as opposed to using various examples in guiding others to recognize the power of advertising, and to illustrate common marketing methods being used by websites or blogs that are reaching the 7-figure stages of internet marketing.

    (*For obvious reasons, I cannot use my own website to illustrate all the options people have to earn real money online) -So please, I'm not writing this book to pretend I am anywhere near those numbers...not yet anyway. In fact, it's moreover a journalistic approach and reference that I'd like to include such content.

    For example:

    Take Oprah's site (just as an example) - whereby she charges a minimum of $40k for an ad space, can I include a link within my eBook, and maybe some illustrated screenshots of how her website utilizes the 'selling of ad space' strategies I am referring to in my book?

    People write ebooks or develop products highly concentrated on "How to use FB" or referencing Clickbank, JVZoo, etc... and through articles, blog posts, and social media exploits, and often they include screenshots or images using the TM or Brand's Logo...

    Is this legal?

    Thanks in advance.

    Art
    I think that everyone wants to be in someone`s book as an example for something good... and I think also that screenshots are ok, but cover the url...

    Overall I think you can do booth screenshots and links without much of a thought... but have in mind that you`ll suffer consequences... not me (:

    So take advice with a pinch of a salt
    Nicole (:
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  • Profile picture of the author Mark Singletary
    If you are talking big companies like Google or Microsoft, many of them have special web pages that spell out exactly how you can use their name, images, screen shots, etc. Just do a little searching and you'll find what you need if they have them - not all companies do but I know those two do.

    Best bet, though, is to talk to an intellectual property attorney.

    Mark
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