No ads for a Keyword that I search for. Is this a bad sign??
Is this a major red flag that there is not much opportunity for monetization through Adwords?? The keyword seems to warrant (in my mind at least) some sort of potential for it is a keyword that relates to a somewhat popular product.
What's even more confusing is the fact that Google Keyword Planner tool shows the suggested bid on the keyword at $2.28. I'm under the impression that the $2.28 is the CPC amount, which if I'm not wrong, means there are people out there paying for this keyword in ads. If that is the case, shouldn't that mean there is in fact a chance for monetization through Adwords?? Or is this logic completely incoherent...
Any and all comments are appreciated!
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