Is Static HTML Better Than WP For Somethings?

23 replies
I really hope I get some good advice here. I am feverishly writing content for some blogs I want to monetize with adsense. I may eventually sell these as well months down the line. I only want to write 10 articles (post same day I create url) for these and promote them. I am used to WP, but fear that I will get punished if not constantly updating posts. I could also use an html editor and build out these sites, but I am not as good with that. After say 3 months will I start losing Google love if I am not updating new posts? I will have a link wheel for each blog with articles, web 2.0, bookmarks, and blog comment backlinks. Will WP be fine or should I go with static site? Oh, is there a way to remove dates for each WP post so it doesn't look so dated?
#adsense blogs #html #somethings #static #word press
  • Profile picture of the author JayXtreme
    I use WP for EVERY single site I create now.

    Anyone that tells you that they can't use WP in some niches, means they don't have the ability to do it.

    I'm not saying there is anything wrong with using HTML, but Wordpress is just so damn dynamic that it can be used in any niche, for any site, product or style and with the right tweaks, your desired outcome can be achieved.

    Peace

    Jay

    p.s. If anyone tells you that "HTML sites convert better" in a niche... run as far away from their advice as possible. This is, only my opinion, of course. You are free to ignore it
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    Bare Murkage.........

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  • Profile picture of the author diggy20
    I agree with everything Jay said. Go with Wordpress. It doesn't make sense that they would be penalized compared to a static site. Plus it's so much easier to maintain.

    To remove dates from the posts, you can just modify the index.php and single.php files of the Wordpress theme you're using.

    Originally Posted by rashamba View Post

    Will WP be fine or should I go with static site? Oh, is there a way to remove dates for each WP post so it doesn't look so dated?
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  • Profile picture of the author Loren Woirhaye
    I think static HTML is more convenient for some things than
    Wordpress - but if all I knew was WordPress I would not
    feel this way.

    What works for you is largely a matter of what you choose
    to learn to use effectively. WordPress has a lot of plugins
    and for some people the range of choice is exciting. For others
    it just represents a daunting amount of information and
    conflicting advice ("what's the best SEO plugin?").

    WordPress is cool, though. Worth learning. If you work with
    clients you should know WP and how to use static HTML sites
    anyway at a bare minimum, in my opinion.
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  • Profile picture of the author Fernando Veloso
    Hmmmm OK, i use WP in all new sites (and old ones too) but i have this precious litle HTML site ranking high for some years and i won't touch it unless it drops rankings.

    But WP it's incredible and "the" number one tool for me right now.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author bgmacaw
    Originally Posted by rashamba View Post

    I am used to WP, but fear that I will get punished if not constantly updating posts. I could also use an html editor and build out these sites, but I am not as good with that. After say 3 months will I start losing Google love if I am not updating new posts? I will have a link wheel for each blog with articles, web 2.0, bookmarks, and blog comment backlinks. Will WP be fine or should I go with static site?
    This fear is generally unfounded. I have blogs that haven't been updated since 2007 that continue to get over 1000 unique visitors a day from Google, just like it did when it was brand new.

    Now, in some of the more competitive niches or in cases where you're following trendy stuff like news and celebrity gossip, you do need to have frequent updates. You would need this WordPress or no WordPress. But, for average, rarely changing, niches, you don't need to update frequently or at all.

    Originally Posted by rashamba View Post

    Oh, is there a way to remove dates for each WP post so it doesn't look so dated?
    The themes in my sig are dateless themes intended for niche sites.
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  • Profile picture of the author arild24
    Set WP to static and have the best of both worlds
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    • Profile picture of the author SEOsoftware
      Originally Posted by arild24 View Post

      Set WP to static and have the best of both worlds
      Agree, html pages looks better for SE's
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  • Profile picture of the author LynnM
    Originally Posted by rashamba View Post

    Oh, is there a way to remove dates for each WP post so it doesn't look so dated?
    Look for this piece of coding and remove it: <?php the_date(); ?>. It's usually in more than the index file, so check other php files like archives for it.
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  • Profile picture of the author Andreas Armani
    I guess if you are more used to creating HTML sites it might be
    faster for you, just make sure you create your pages in a SEO-friendly way.

    If you are planning on a small site HTML might be a good choice.

    I recommend WP though because it´s easier for you to grow with if you want to expand the site, and as mentioned above,
    remove the dates to your site to make it timeless.

    I also recommend you use a plugin like, "All-In-One-SEO" plugin
    for SEO purposes and check your theme for being SEO-friendly.

    When you browse your page in Firefox or IE you should see your
    main title in the browser window(Title of page).

    A good idea can also be to write a targeted article for your
    main keyword and post it to the first page of your WP blog
    as a "static page". Create linkjuice to this page with your other
    posts and categories.

    This is done by creating a new page and post the content to
    that page. You can then go into general settings and set this
    as static.

    Make sure you monetize the static front page in a good way.
    It might be a good idea to split test different positions.

    Usually you´ll be good using a fairly large adsense box right under the first short paragraph. Make sure you mention your keyword in the first
    paragraph and in the headline as well.

    Adjust the colors of the adsense box to go with the rest of your site.

    Ok, just some quick tips...

    Have a great day

    Andreas
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    • Profile picture of the author Philipc
      What about a splash page. I know that I can knock out an HTML splash page in 5 mins. In wordpress, it's not that easy for me.

      Are there wordpress-based pages templates like this?:confused:
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  • Profile picture of the author arild24
    Customizing WP problems? Youtube have lots of tutorials. Easy stuff to follow.
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    • Profile picture of the author EdKirby
      You've gotten some great information here.

      The bottom line is whether you use Wordpress or create a static html site you will have to do seo work to it and promote it to get any traffic.

      I primarily use WP for everything I do and I don't fear losing love from the search engines as bgmacaw has pointed out. I have seen no evidence that static html ranks any better than WP pages and posts. In fact, I have a WP site, 16 weeks old, that ranks on pg 1 in G for it's main KW and is spanking several aged static sites in a fairly competitive niche.

      There are several plugins for WP that help with seo that once set up will give your site what it needs to perform for the search engines.

      More hands on work will be required for every static html page you would create for a static site.

      And oh, one other thing, create properly formatted and well written content. The saying is "Content is King" not "static html is King" or "WP is king". At the end of the day you should post information that people will want to read and get value from.

      I wouldn't be too afraid and if you know WP then go with that. Don't waste your time trying to learn html just because it may rank better because it's not necessarily true.

      Cheers,
      Signature

      Ed

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  • Profile picture of the author Ron Douglas
    The only downside to using Wordpress for everything you do is that blogs are database driven and use more bandwidth because of all the queries. If I send my list to a blog all at once, I can literally crash a site unless it's on a high powered dedicated server.

    I wouldn't recommend using a blog sales page for a launch.
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    • Profile picture of the author EdKirby
      Originally Posted by Ron Douglas View Post

      The only downside to using Wordpress for everything you do is that blogs are database driven and use more bandwidth because of all the queries. If I send my list to a blog all at once, I can literally crash a site unless it's on a high powered dedicated server.

      I wouldn't recommend using a blog sales page for a launch.


      Ron, have you tried WP Super Cache or something like to reduce your server load?
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      Ed

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      • Profile picture of the author Ron Douglas
        Originally Posted by EdKirby View Post

        Ron, have you tried WP Super Cache or something like to reduce your server load?
        It will always use more bandwidth than a static HTML page.

        To answer the question "is static HTML better than WP for some things?" Yes, if you're expecting a surge of traffic to a sales page, static HTML might be a better option.
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        • Profile picture of the author Kurt
          I prefer html.

          I have total control over each and every page, and each and every element on that page.

          WPs are fine, but unless you're really an expert, you don't have control on a page by page level. Let's say you want to try adsense on one page, and a CPA on another...Easy with html, just do it.

          Maybe I want to test and see if meta tags are good or not, so with html I can use meta tags on one page, but not another.

          Or, maybe I don't want all my pages indexed, or want to password protect a page or two, or add a javascript feature. Adding forms to html is simple.

          You can add dynamic content to html pages and so they really shouldn't be refered to as "static". You can "call" php and cgi scripts via SSI.

          And as Ron pointed out, they load faster and require far less CPU power (without all the dynamic stuff).

          And since they are pages, you likely have a backup of your site(s) on your hard drive. Ever lost a server hard drive?

          As far as updating and RSS and pinging, I have tuelz that will do this for static pages.

          I do use blogs, but those are <almost> all hosted with third parties, like blogger.com, whereas on my own hosted sites I prefer html.

          Both have benefits, so if you're planning on building a network, I suggest using both.

          And the truth is, most of my "static" html pages are actually dynmic hybrid html pages, which pull dynamic content or use SSI tags for easy site-wide control, and added to static html page elements which can be modified on a page by page basis. I find it to be the best of both worlds.
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          • Profile picture of the author Marian
            I myself use both - but I love WP. For beginners I'd suggest WP when they want to start really quick. But anybody - it doesn't matter - if using static websites or WP - should learn the HTML because you may need it in WP too (when customizing, adding the codes, etc).

            Marian
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  • Profile picture of the author Phil
    If you are concerned about the frequency of updates, or new material,
    this is not a high priority matter from an SEO point of view (according to
    a concensus of opinion over at SEOMoz). Links, proper use of keywords
    and relevancy are, though.


    Phil
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  • Profile picture of the author rashamba
    Wow, everyone. I really appreciate the posts. I was hoping to get about 3 or 4 responses. I think this link will help lots of people like me. I am going to go ahead with WP. I will be doing 10 original posts to the site (plan on putting new page for each post as they are different targeted keywords, will list in Category section). I will wait about 2 weeks before putting in adsense, which I will put top middle with the All in One Adsense plugin. Am going to put on an amazon feed on the main page sidebar. Mainly just to comply with Adsense TOS to not be around for Adsense only. As each are put up I am submitting 2 EZArticles and linking to internal pages. Then will create 4 web 2.0 that link to the blog. Lastly 4 more EZA or Go Articles linked to my Web 2.0. I feel this is the only way to make this whole thing work. I have screwed around long enough trying to make easy money site flipping, CPA, affiliate programs, etc. I am going to take all I know, make some quality blogs, drive traffic and get adsense on it to monetize. Goal is to do 1 of these a day. Will be looking to bundle and sell these so someone else can take even further. However, this will differentiate my sites form the typical flippa people. I believe quality and patience will pay off. Like others mentioned here though, content IS king. This thread helped me more than I imagined. If anyone has some plugins they swear by let me know. Best of Luck to you all.
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  • Profile picture of the author Chris_Willow
    Go with the wordpress for article sites, but it's not
    good for salesletters and landing pages. HTML loads
    faster, is easier to test and it's safer than wordpress.
    WP is very popular and open source thus more people
    know how to break it.

    Chris
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    • Profile picture of the author JohnMcCabe
      I can't say one format is "better" than another. For me, static HTML is easier for some tasks than WP. Kurt named a lot of them already.

      Another is quickie testing. I can fire up an editor and whack together a test page in a few minutes. Upload it, send some clicks to it, and I may have my test results in a few hours. If the test bombs and I want the page gone, I simply delete it. No messing with databases, etc.

      Still, most of my permanent sites run on WP... FWIW
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  • Profile picture of the author mrrichesinniches
    You guys that are using WP, which theme do you use for Adsense?
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