Writing a JV Proposal Letter - How ?

[The Oilman]

I am writing a JV / Advertising proposal letter, in attempt to gain:

A.) A Banner Ad
B.) A link
C.) An interview with an expert


I was wondering -- what is the best way to write it? Are there some key points I should remember to include?

Also -- are there any products available that explain best how to do this?

Does anyone have template they could share with me?


I am quite confident my letters should work --- I was just wondering if someone had some additional pointers.

[R Hagel]

You probably already know this but I'll mention it. You said:

I am writing a JV / Advertising proposal letter, in attempt to gain:

A.) A Banner Ad
B.) A link
C.) An interview with an expert

Forget about that stuff for a moment. What does your partner get? Sit down and brainstorm all the benefits and advantages your partner will get from doing a JV with you. Once you have your list, then you'll be able to write a letter that "speaks" to him or her because it answers the "what's in it for me" question.

[Kim Roach]

Yep!

You want to really think about what's in it for the potential JV partner.
What can you do for them FIRST?

Think about how you can provide THEM with value.

For example, if they have a membership site, you could create some exclusive content
for them. It's a tough job providing new content for a membership each month so this would be providing tremendous value for them if you could help them create some top-notch content for their members.

Also, why not promote their product first and really try to provide them with some value right up front. By promoting their product first you will instantly get on their attention radar.

Another great way to get on someone's attention radar is to buy their product, put it to use and then send them a case study of your results. Or, if you want to go the extra mile send them a video testimonial.

It's all about going above and beyond and seeing what you can do for them FIRST.

[javanz07]

Call them up and ask them (can get this info from a whois search). But make sure when you contact them, focus on what you can do for them first. It's always a good idea to start by saying that you like their work (of course you have to check them out and sincerely like their work). Give specific examples if possible and why you like them.

Then mention that your audience would probably be interested in their work and hence, you are interested in promoting them. Ask them how can you do so.

If they are agreeable (they should be), THEN you ask them if they would be willing to put your banner/link on their site or do an interview.

My personal suggestion is to just concentrate on getting interviews. To me, they are easier to get and when the interviews are done, they can post that interview on their site and you can request them to put your link in that post (where they tell their readers who interviewed them, which is you of suchandsuchdomain.com).

Makes sense?

[Marian Berghes]

the easiest way to get your foot in the door is to bring them a bunch of cash.

If they have an affiliate program, and you know that their product is good...bring them a bunch of sales and then they can't ignore you