Reverse Engineering Article/Content Syndication?

by art72
0 replies
OK, while I understand the many benefits of having "Your Own" article or content syndicated on other established networks with a resource box (or credit link) leading back to You (the original source) - I'm curious to look at it from another angle.

I am putting together a new website/blog whereby the competition is thick, many have been featured or have been referenced on TV, popular magazines, media portals, etc...In any likelihood, as a direct result of successful content syndication, popularity, user approval, etc...

So, in the reverse role, would it be safe to assume - allowing or 'inviting writers'/contributors' onto my website/blog could (in essence) benefit my blog (audience) which is thin with both content and traffic, as of the moment?

I ask particularly for having taken greater notice to many of the more successful blogs that are either hiring, or supporting multiple writers, both in-house and outsourced through syndication have an army of content being produced through multiple contributors.

Obviously, many already have established traffic, and are now providing for the demands of their respective readers or audience.

Could someone with knowledge of creating a 'publishing hub' or popular blog from scratch chime in here, and help me understand if a website can be grown from inception using the writings of other contributors, as well as my own?

*Clearly, if I were to seek out writers to contribute, it would take time, effort, and without question, I would include their resource box, bio, or link (*provided they were not simply attempting to farm my audience to an immediate sales pitch preferably) - but does "allowing syndication" actually reciprocate to both parties equally?

I am finding that in order to really benefit from the knowledge I have gained here over the years, the priority remains on what ultimately benefits the audience, not me.

Therefore, my take is this; while some people may like my personal writing style(s), others may not. If my site has several categories, it will be difficult to research, and be the expert journalist in each category.

And, it will ultimately take longer to build up content on my new site.

Sorry for the long post, as it occurred to me that I am going to have to outsource at some point, and whilst outsourcing the writing was the last thing I ever thought I'd consider doing... I'm starting to wonder; can it grow a site faster?

Much appreciated.

PS - I am NOT so much concerned for all the negative it could have in relation to SEO, for if my calculations are correct, as the site grows, the content does also. So, whilst, I understand it could have a negative impact SEOwise in the beginning, the questions above are more from a social media, paid traffic, and content rich perspective...not based on seeking strictly organic results.
Thanks,
Art
#article or content #engineering #reverse #syndication

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