Realistic PPC Profit expectation ?

15 replies
Hi there,

I would Like to know are this numbers Realistic daily expectation ?



The niche is Weight Loss, currently running Ads on Bidvertiser and LookSmart.

Thank You in advance for all Your suggestions and comments.
#expectation #ppc #profit #realistic
  • Profile picture of the author MatthewNeer
    Ahh man, that's a nice graph but there are too many variables left unaccounted for that will determined you ROI.

    What keywords are you bidding on?

    What does your ppc ad look like?

    How is your landing page converting?

    My best advice with PPC is to go in with the mentality that you are going to LOSE $500-$1,000 dollars just testing and figuring out what is going to work. That's not to say that you won't make sales, you probably will if you know what you're doing.

    With that said, AdWords now lets you bid per conversion on a CPA basis. In other words, you only PAY MONEY when someone BUYS! How badass is that? To get there, Ad Words needs to gather data from your campaign, and that will cost some dolla bills. But it's well worth it.
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    • Profile picture of the author WalterWhite
      Originally Posted by MatthewNeer View Post

      Ahh man, that's a nice graph but there are too many variables left unaccounted for that will determined you ROI.

      What keywords are you bidding on?

      What does your ppc ad look like?

      How is your landing page converting?

      My best advice with PPC is to go in with the mentality that you are going to LOSE $500-$1,000 dollars just testing and figuring out what is going to work. That's not to say that you won't make sales, you probably will if you know what you're doing.

      With that said, AdWords now lets you bid per conversion on a CPA basis. In other words, you only PAY MONEY when someone BUYS! How badass is that? To get there, Ad Words needs to gather data from your campaign, and that will cost some dolla bills. But it's well worth it.
      Thanks for the reply Matthew,

      I am using about 100 keywords, hand picked.

      My PPC ad looks like this :

      Unlock Your Venus Factor !
      Discover the Secret Fat burning
      Hormone and lose Weight FAST !
      VenusFactor.com

      Regarding how well the page is converting I really do not know, Just started my campaign today, but It's a Good CB product I see, they have the biggest gravity, and a decent $35 per sale.

      The reason I am using $20 daily budget is to see If I can match my Goal of 2% Conversion rate, Without risking to much money, which is I think a good average rate, 5% is awesome and 10 % and above is exceptional in my opinion. So I am shooting for this 2% now, would be super Happy with that result.

      Regarding the CPA that would be a Game changer for sure, to pay only for Sales. Is AdWords the only provider of that kind of service or ?

      Thanks one more time for Your Kind answer.

      Regards
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      • Profile picture of the author MatthewNeer
        Originally Posted by WalterWhite View Post


        My PPC ad looks like this :

        Unlock Your Venus Factor !
        Discover the Secret Fat burning
        Hormone and lose Weight FAST !
        VenusFactor.com

        Regarding the CPA that would be a Game changer for sure, to pay only for Sales. Is AdWords the only provider of that kind of service or ?

        Thanks one more time for Your Kind answer.

        Regards
        Lookin' pretty saucy so far my man!

        In my experience, there are 2 kinds of traffic. Fixed Cost (like a solo ad) and Performance Based (like ppc)

        In a solo ad, you wanna soak up as many leads or clicks as you can cause you already paid. In that situation, blind copy works best.

        But with ppc, its performance based so you actually wanna disqualify lame clicks. Because why pay for people who want a free scratch? One of the best ways to do this is by mentioning a price in the ppc ad. Therefore, anyone who clicks, knows they will be asked to spend money. And people who just want free stuff, go away. Split test it.

        Also, if you're an affiliate without a landing page, AdWords will kick ya off, but you could probably get away with direct linking over at Bing or 7search.

        AdWords CPA? To my knowledge, they are the only ones offering that right meow.
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        • Profile picture of the author WalterWhite
          Originally Posted by MatthewNeer View Post

          Lookin' pretty saucy so far my man!

          In my experience, there are 2 kinds of traffic. Fixed Cost (like a solo ad) and Performance Based (like ppc)

          In a solo ad, you wanna soak up as many leads or clicks as you can cause you already paid. In that situation, blind copy works best.

          But with ppc, its performance based so you actually wanna disqualify lame clicks. Because why pay for people who want a free scratch? One of the best ways to do this is by mentioning a price in the ppc ad. Therefore, anyone who clicks, knows they will be asked to spend money. And people who just want free stuff, go away. Split test it.

          Also, if you're an affiliate without a landing page, AdWords will kick ya off, but you could probably get away with direct linking over at Bing or 7search.

          AdWords CPA? To my knowledge, they are the only ones offering that right meow.
          Thank You Matthew for Your Kind Answer,

          Great Tip to mention a price in the PPC ad, I think I should also mention that the product is is only for Woman, so I would reduce clicks from the male population, even my keywords are mainly woman related there are still couple "how to lose weight fast" one's that do spend me money on Male clicks for nothing. It's all about optimization, and the price TIP you gave me is sure a Good one, and thanks for writing an Ad, will add it right now to test drive it.

          Regarding AdWords, I am blocked there unfortunately, the old Guidelines Story, and a member here suggested I should Buy some Bing Coupons so I did and that got me blocked at Bing as well, reason strict coupon policy..

          So now I am pursuing the smaller networks, which have a better price and a solid traffic source, especially LookSmart and SiteScout.

          This Video Guide gave me a good start point regarding the Ad Networks :

          Anyway, what do You think about SiteScout Display Ads and similar sites ?
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          • Profile picture of the author MatthewNeer
            I think you need to go where the traffic is and spend more to get a better quality click.

            In other words, BING! A lot of people don't know that Bing and Yahoo merged search networks a few years ago. Since then, there is A LOT more traffic on their network at a much cheaper rate than Ad Words.

            VenusFactor has a male version! Target your genders where possible.
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            • Profile picture of the author WalterWhite
              Originally Posted by MatthewNeer View Post

              I think you need to go where the traffic is and spend more to get a better quality click.

              In other words, BING! A lot of people don't know that Bing and Yahoo merged search networks a few years ago. Since then, there is A LOT more traffic on their network at a much cheaper rate than Ad Words.

              VenusFactor has a male version! Target your genders where possible.
              Sure, will do that..Will probably use another credit card and register again with Bing. They terminated my account there because a user here suggested I should buy some Fiverr Coupons, which I did, and redeem the coupons to get $200 which I did and god permanently deleted within the next 5 min, with the explanation that they have a VERY STRICT coupon policy and that those users are selling coupons they gave them for free.

              So Anyway, Noticed some good traffic there, and they are for sure cheaper then AdWords. Will for sure register again with another card and this time NO coupons..lol.

              So, to conclude..For my budget, I will use Bing, Bidvertiser, LookSmart, and probably SiteScout for Display Advertising.

              But regardless of the networks it all comes down to the Ad itself, and the product of course.

              Do You think a 2% conversion rate is possible for me, using this networks ?

              And what do You think about Video Swiper ?

              Noticed that all my sales so far came from YouTube, which has really become a "How to" Search engine.
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              • Profile picture of the author MatthewNeer
                Originally Posted by WalterWhite View Post

                .
                Do You think a 2% conversion rate is possible for me, using this networks ?
                HELL YES!

                A 100% conversion rate is possible! And I will never be satisfied until I get that! lol
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                • Profile picture of the author WalterWhite
                  Originally Posted by MatthewNeer View Post

                  HELL YES!

                  A 100% conversion rate is possible! And I will never be satisfied until I get that! lol
                  That's the attitude..MatthewNeer for President!

                  Oh, and I forgot Facebook, which is really a bad ass player.

                  Will give it a Spin as well. Kinda combines display ads and standard PPC ads.

                  And the targeting is also bad ass, looking forward to target some big mamas

                  Anyway, thanks for the comments, hope I will make it in this "Click Me" World..

                  Waiting for my $300 and something for last week from Clickbank..!

                  Now I am working on adding one more Zero, and to join the WAR room finally.
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                  • Profile picture of the author WalterWhite
                    Ok, was running PPC on Bidvertiser and LookSmart for 24-48h, nothing so far..

                    About 170 Clicks, but no sales at all. So I am pretty much done with them..

                    Next station is Facebook Ads, hope to see some results there.

                    Is anyone using Video Swiper to mass upload to YouTube ?

                    The Idea of blasting YouTube with tons of Videos daily with my Link sounds great, I got all my sales ( so far ) from YouTube, so would appreciate to hear some results from users who are already using Video Swiper..

                    Thanks in advance for any Info.
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                    • Profile picture of the author MatthewNeer
                      Originally Posted by WalterWhite View Post


                      About 170 Clicks, but no sales at all. So I am pretty much done with them..
                      Not enough clicks!

                      Always run a minimum of 1K clicks to test. You need more data!
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                      • Profile picture of the author Steve B
                        Test and track . . . it's the only way to validate your assumptions in an ROI calculator. You can input any numbers you like, but get them wrong and your whole estimate is wrong. If your conversion rate is just 1 percentage point lower than what you figure, your profit is cut in half. So don't you think it would pay to use "tested" variables?

                        Steve
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      • Profile picture of the author MatthewNeer
        Originally Posted by WalterWhite View Post

        COLOR=Blue]Unlock Your Venus Factor ![/COLOR]
        Discover the Secret Fat burning
        Hormone and lose Weight FAST !
        VenusFactor.com
        If I wrote a PPC ad for this offer, I might test this one...

        $47 Gets You Summer Skinny?
        Click To See Why You Should
        Never Diet Like A Man, EVER!
        VenusFactor.com
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    • Profile picture of the author jordand870
      Hi WalterWhite,
      I'm relatively new here and to affiliate marketing but can I ask you question about this (it may sound like a dumb one too) or two.
      Is this a screenshot representing your own ROI?
      Is this also results from both Bidvertiser and LookSmart?


      Sorry if I'm bothering you. I'm in the process of launching an affiliate marketing site in about a month and I plan on doing PPC. Thanks in advance.
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  • Profile picture of the author blitz20
    Dont focus so much on cheap clicks rather focus on targeted clicks. Make sure you know where the ads on running on each network.
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    • Profile picture of the author MatthewNeer
      Originally Posted by blitz20 View Post

      Dont focus so much on cheap clicks rather focus on targeted clicks. Make sure you know where the ads on running on each network.
      Great advise! Since you're on clickbank Walter, you can use the TID to pass data when sales are generated. In can be kind of tedious to setup a TID for each individual ad and keyword, but you're bank account will thank you for it.
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