How to promote an adult sex-toy site, without AdWords/BingAds/Etc

Johnronder,

I'm talking about top-level sites that sell other laterally relevant products and have top ranking pages for laterally relevant keywords with significant search numbers, i.e. You can negotiate advertising arrangements with top-level sites in dating niches, male enhancement niches, relationship niches and others with top ranking pages for these keywords. Their target customers may also be interested in your products and content because it could provide supplemental value to the benefits they can get from the products and content of those top-level sites. For example:

If I sell content writing and social media marketing services, then I can advertise in top-level sites that operate in Web design niches, and in sites with top ranking pages for keywords that are related to Web design. This is because the target customers of those sites may also be interested in my services and content...

If you're referring to the email support / telesales support teams for strategic affiliate B2B partnerships -- I'm talking about your support teams providing support to the customers of other companies that sell laterally relevant products and content to groups of people who may also be interested in your own products and content. For example:

My support team can provide pre / post sales and tech support services to customers of my partner Web design companies. After resolving the issues of those customers, my support team can then upsell the other premium Web design products of those companies and also my own content writing and social media marketing services, and even my affiliate products like Web software tools and the like. I then split with my partner Web design companies the profits generated by each successful upsale. After all:

Their customers could most likely be also interested in the value that my services can provide them, since my services provide benefits that can supplement the value they get from the products and services of my partner Web design companies...

Johnronder,

Heads Up = Long Post!

You may want to capture your traffic with an irresistible incentivized opt-in offer that's specifically crafted for your particular target groups of customers, but isn't directly related to your affiliate product. This is so a significant percentage of traffic that lands in your pages won't most likely just go to waste if they don't buy your affiliate product outright; and

• Since your incentivized opt-in offer can be something that provides supplemental value to the benefits provided by your affiliate product, then you'd most likely be able to use keywords that aren't directly related to your affiliate product when advertising your incentivized opt-in offer in various credible networks, thereby allowing you to advertise across your target customers without going against the advertising policies of your product vendor / merchant. For example:

• If my affiliate product is a Web app for automatically SE optimizing websites, and the vendor doesn't allow me to use directly related keywords when advertising in credible networks, then my incentivized opt-in offer can be unlimited instant access to a Web app that finds niche-related Facebook groups with significant numbers of active members, specifically Facebook groups where my target customers can participate and initiate relevant discussions in, so as to drive significant targeted social traffic to their sites -- This means I can use laterally relevant keywords to advertise my incentivized opt-in offer across credible search and display networks to groups of people that'd still most likely be interested in my affiliate product (or in my other products), without going against the advertising policies of my affiliate product's vendor...

Also, by doing the things above, you can implement an invisible opt-in system = Since you'd be able to promote your incentivized opt-in offer without going against the advertising policies of your vendor, then you can integrate Facebook retargeting code and Bing remarketing code into the pages of your site. Here's why you should do this:

• You'll be able to implement ad campaigns in Facebook and Bing for people who've already been to any of your pages but have yet to grab your incentivized opt-in offer, and your ads will be displayed to them while they're hangingout in Facebook, while they're searching for relevant terms in Bing, and while they're in relevant sites with Bing ads...

These are the fundamental things that I advise others in terms of post Panda / Penguin / Hummingbird onsite and offsite SEO, since these at the moment produce positive SERP movement for the pages of our client's multimedia-rich sites like tech-faq.com...

A. Keyword Targeting

1. Separate your exact match and long tail keywords into 3 lists. These are:

• Generic Keywords -- You'll use this at least 50% to 60% of the time for your onsite and offsite content, as well as for your internal and external link anchors in your onsite content, and for your backlink anchors in your offsite content;

• Branded Keywords -- You'll use this at least 25% to 35% of the time for your onsite and offsite content, as well as for your internal and external link anchors in your onsite content, and for your backlink anchors in your offsite content; and

• Commercial Keywords -- You'll use this at least 15% to 25% of the time for your onsite and offsite content, as well as for your internal and external link anchors in your onsite content, and for your backlink anchors in your offsite content...

2. Separate these keywords into two lists. These are:

• Primary Keyword List -- These keywords should be used for your homepage, for your category links in your homepage, for your inner pages and posts, for your internal link anchors, for your external link anchors and for alt text of embedded images / photos in your onsite content; and

• Secondary Keyword List -- These keywords should be used for your offsite content and for your backlink anchors...

B. ONSITE SEO

NOTE: When doing the things below, keep in mind the keyword targeting and placement strategies that I mentioned earlier...

1. Information Structure, Website Structure and Internal Link Structure -- Your homepage should have internal links that point to your category pages. Your category pages should have internal links that point to your inner pages and posts. Your inner pages and posts should have internal links that point to your homepage, to your other relevant category pages, to your other relevant inner pages and posts, as well as external links that point to relevant pages in authority sites...

2. Fresh Content -- In your homepage, your theme should show recently added content. This should have links pointing to its category pages, and to the inner pages and posts where this new content is found...

3. Diverse Content -- Include images / photos and videos that will improve the overall presentation value of your onsite content for your target viewers. Also use descriptive phrases with your primary keywords in the alt text of images / photos that are embedded in your onsite content...

4. Written Content -- Provide unique written onsite content. Use canonical tags in sections of your site that show excerpts or overviews of your content which also appear in other sections of your site...

NOTE: If you're using WordPress, then you must use canonical tags for the content in the homepage that also appears in the posts itself and in other sections like category pages and most recent posts and so on...

5. Boost Onsite Content Indexing -- Create an XML sitemap, a Google Video sitemap, a Google Image sitemap and other relevant sitemap types for your site. Then, submit these sitemaps via the Sitemap Submission function in Google Webmaster Tools. Next, generate a Crawl Errors report in Google Webmaster Tools from time to time. Then, use the Fetch As Google function in Google Webmaster Tools from time to time. Next, make sure that your new onsite content is always included in your sitemaps. Then, re-submit your updated sitemaps to Google Webmaster Tools. Next, repeat this process. Also submit your sitemaps to Bing...

NOTE: If you don't know how to properly create sitemaps, then I recommend the Microsys A1 Sitemap Generator. This is a Windows software that you can use to generate sitemaps of various types for your site...

C. OFFSITE SEO

1. List of Offsite Content and Backlink Placement Targets -- Use your secondary keywords in Google so as to identify heavily trafficked, laterally and directly relevant niche-authority sites (as well as inner Web 2.0 pages of those sites). Use the Moz Open Site Explorer (OSE) to pinpoint sites and inner pages with decent to excellent DA (Domain Authority) and PA (Page Authority). Develop a list of offsite content and backlink placement targets, which can be around 70% to 80% dofollow and around 20% to 30% nofollow, and around 70% to 80% high DA / PA and around 20% to 30% lower to mid DA / PA...

2. Placement of Offsite Content and Backlinks -- Regularly participate and initiate relevant discussions in your targets. Share your onsite content and try to place backlinks in your targets. Use your secondary keywords as anchors of these backlinks. Point your backlinks around 60% of the time to your homepage, around 10% of the time to your relevant category pages and around 30% of the time to your relevant inner pages and posts -- You can also directly contact the owners / admins / Webmasters of those sites for possible mutually beneficial guest posting arrangements, content syndication agreements and ad banner / text link / advert / mailing list ad placement deals. They'd most likely be responsive to your offers due to your frequent participation in their sites, because you'd be a familiar name to them when you contact them...

That's it for now. Cheers!