How Green Is Your Lettuce?

mikemcmillan · 07-20-2009, 01:06 AM

Answer me this: In one word, just one single word, tell me what is the color of lettuce. Now don't ask me what kind of lettuce--you would be obfuscating my question with minutia. It's a simple question, "What is the color of lettuce?"

Now, my girlfriend has a niece who is 5 years old. I picked up a 48-pack of Crayola crayons and a handful of "Little Princess" coloring books just to entertain her when her mom brings her by. It works well and it keeps the little bugger from terrorizing our cats.

Just now I opened the box of crayons (ya know they smell so good) and pulled out the following colors: granny smith apple, green-yellow, spring-green, olive green, sea green, and yellow-green.

I mention these colors because I don't want you to use any of these names to answer my original question. I want a one-word answer--just one word. Write it down on a piece of paper and save it for 60 seconds.

No! I'm not going to continue, because you didn't write it down, did you?

Okay, that's better. Thank you!

So I take the little lady out for dinner the other night, and I ordered a seafood combo plate--Cajun spicey salmon, crab-meat stuffed mushroom caps, and jumbo shrimp. "D" got the prime rib. Now, I never complain about food, and I've never asked for the server to take something off my bill because it was tough, raw, or still moving, but I have my limits.

I look at my salad with my devilishly charming green eyes and my girlfriend asks, "Is something wrong with your salad?" I replied, "I don't know, is this my salad?"

I opened up my menu and looked at the picture of the salad plate I ordered. Then I looked at my salad. I mean, the photo was of a salad with all tender, young, green leaves and it looked so yummy. But what was before me was white, yellow, punctuated with just the very faintest hint of light green on a few edges.

A manager walked by and was kind enough to ask if we were enjoying our dinner. Now my kids both worked as servers in restaurants when they were in school, and I know getting food to the customer isn't at all as easy as one might think--but I had to remark.

"Well, I'm looking at the picture of my salad in the menu and it looks great. But what I see on my plate seems to be of another species of plant altogether. I mean no disrespect, but I seem to have gotten the root and stem, but no leaves!"

I pointed to the picture and then to my salad.

And I hate to nag about my food, but really, I do expect what is served to look at least like it came from the same planet as what is shown in the menu. The manager was very nice and agreed. He brought me a new salad and it was mainly the color I expected it to be--GREEN!

I know there are a lot of affiliate marketers here on the WF, but many of us also develop our own products. When I asked you earlier about the color of lettuce, I was really using the lettuce as a metaphor for your products--and mine!

When we create a product and develop a sales page, the tendency is always to present it in the best light possible. Where to draw the line in terms of hype, and yes--I am using the "h" word because we all do that--we hype our products.

What I am suggesting to all of us (including myself) is to ask ourselves, "How green is my lettuce?" In other words, how close is our product in relation to the description of it in our sales pages? And I'm not suggesting that anyone here doesn't develop "green" products, I only suggest that as ethical marketers we all attempt to keep our lettuce green and give our customers not what they expect, but much, much more. Just a thought. I will personally try to stay green

rlrlphs · 07-20-2009, 01:10 AM

There is no definite color of a Lettuce. But to be specific Green.

John Taylor · 07-20-2009, 01:38 AM

Mike,

The problem these days isn't just the
colour of the lettuce, it's the vast
variety of different salad leaves. These
days you can even get purple "lettuce".

That makes it much more dificult to
put the best salad together. However,
if you find a good greengrocer who
delivers high quality, fresh produce then
you're much more likely to enjoy your
salad.

Yes, there's a metaphor in there too.

People who deliver salad that meets, or
exceeds, the customer's expectations are
much more likely to get repeat business.

John

Diana Lane · 07-20-2009, 02:23 AM

Another thing worth remembering is that people don't like being forced into crunching on the slimey snail they didn't know was hidden in the salad. They'll probably cut loose from the place at the first opportunity and won't be back for second helpings.

If you're dishing up anything that some might find unpalatable then it's best to be up-front about it. There are still enough people out there who will happily eat snails if you let them know they're on the menu.

George Wright · 07-20-2009, 02:33 AM

Lettuce get back to work now.

George Wright P.S. Very

Diana Lane · 07-20-2009, 02:43 AM

Quote:

Originally Posted by George Wright

Lettuce get back to work now.

George Wright P.S. Very

Work? I'd be a-mayonnaised if I got any of that done today

misterwrecker · 07-20-2009, 02:47 AM

It sounds like that was iceberg lettuce but they gave you the worst part towards the bottom. It's usually a little bitter with no real lettuce taste. All the food you ordered sounds good and I bet it wasn't cheap. You definitely didn't deserve to get that..................But anyway......The same goes for keyword research. When choosing keywords it must be related to the offer or your just wasting your time.

mikemcmillan · 07-21-2009, 05:28 AM

Quote:

Originally Posted by misterwrecker

All the food you ordered sounds good and I bet it wasn't cheap.

My girlfriend took me out for my birthday dinner--and she offered to buy (for once)! It was a nice place (it was a chain restaurant whose name you'd probably know) and on your birthday you get your dinner free! Dinner on the cheap!

marciayudkin · 07-21-2009, 06:09 AM

Quote:

Another thing worth remembering is that people don't like being forced into crunching on the slimey snail they didn't know was hidden in the salad.

Not necessarily. If you tell them it's "escargot" and an unadvertised special, the sophisticated ones will be pleased.

If have actually seen this happen when people whose typos are found out claim that the mistakes were purposely put there to keep readers paying attention.

Marcia Yudkin

07-20-2009, 01:06 AM	#1
mikemcmillan Mike McMillan War Room Member Join Date: Jan 2009 Location: MI Posts: 1,302 Blog Entries: 5 Thanks: 861 Thanked 1,019 Times in 389 Posts Social Networking	How Green Is Your Lettuce? Answer me this: In one word, just one single word, tell me what is the color of lettuce. Now don't ask me what kind of lettuce--you would be obfuscating my question with minutia. It's a simple question, "What is the color of lettuce?" Now, my girlfriend has a niece who is 5 years old. I picked up a 48-pack of Crayola crayons and a handful of "Little Princess" coloring books just to entertain her when her mom brings her by. It works well and it keeps the little bugger from terrorizing our cats. Just now I opened the box of crayons (ya know they smell so good) and pulled out the following colors: granny smith apple, green-yellow, spring-green, olive green, sea green, and yellow-green. I mention these colors because I don't want you to use any of these names to answer my original question. I want a one-word answer--just one word. Write it down on a piece of paper and save it for 60 seconds. No! I'm not going to continue, because you didn't write it down, did you? Okay, that's better. Thank you! So I take the little lady out for dinner the other night, and I ordered a seafood combo plate--Cajun spicey salmon, crab-meat stuffed mushroom caps, and jumbo shrimp. "D" got the prime rib. Now, I never complain about food, and I've never asked for the server to take something off my bill because it was tough, raw, or still moving, but I have my limits. I look at my salad with my devilishly charming green eyes and my girlfriend asks, "Is something wrong with your salad?" I replied, "I don't know, is this my salad?" I opened up my menu and looked at the picture of the salad plate I ordered. Then I looked at my salad. I mean, the photo was of a salad with all tender, young, green leaves and it looked so yummy. But what was before me was white, yellow, punctuated with just the very faintest hint of light green on a few edges. A manager walked by and was kind enough to ask if we were enjoying our dinner. Now my kids both worked as servers in restaurants when they were in school, and I know getting food to the customer isn't at all as easy as one might think--but I had to remark. "Well, I'm looking at the picture of my salad in the menu and it looks great. But what I see on my plate seems to be of another species of plant altogether. I mean no disrespect, but I seem to have gotten the root and stem, but no leaves!" I pointed to the picture and then to my salad. And I hate to nag about my food, but really, I do expect what is served to look at least like it came from the same planet as what is shown in the menu. The manager was very nice and agreed. He brought me a new salad and it was mainly the color I expected it to be--GREEN! I know there are a lot of affiliate marketers here on the WF, but many of us also develop our own products. When I asked you earlier about the color of lettuce, I was really using the lettuce as a metaphor for your products--and mine! When we create a product and develop a sales page, the tendency is always to present it in the best light possible. Where to draw the line in terms of hype, and yes--I am using the "h" word because we all do that--we hype our products. What I am suggesting to all of us (including myself) is to ask ourselves, "How green is my lettuce?" In other words, how close is our product in relation to the description of it in our sales pages? And I'm not suggesting that anyone here doesn't develop "green" products, I only suggest that as ethical marketers we all attempt to keep our lettuce green and give our customers not what they expect, but much, much more. Just a thought. I will personally try to stay green

07-20-2009, 01:10 AM	#2
rlrlphs HyperActive Warrior Join Date: May 2009 Posts: 111 Thanks: 12 Thanked 5 Times in 5 Posts	Re: How Green Is Your Lettuce? There is no definite color of a Lettuce. But to be specific Green.

07-20-2009, 01:38 AM	#3
John Taylor Recovering Millionaire War Room Member Join Date: Jun 2003 Location: Langholm, Scotland, United Kingdom. Posts: 10,049 Blog Entries: 3 Thanks: 1,214 Thanked 2,451 Times in 638 Posts Social Networking Contact Info	Re: How Green Is Your Lettuce? Mike, The problem these days isn't just the colour of the lettuce, it's the vast variety of different salad leaves. These days you can even get purple "lettuce". That makes it much more dificult to put the best salad together. However, if you find a good greengrocer who delivers high quality, fresh produce then you're much more likely to enjoy your salad. Yes, there's a metaphor in there too. People who deliver salad that meets, or exceeds, the customer's expectations are much more likely to get repeat business. John
	Grab Your FREE Copy (No Opt-In) Of Choosing A Market - Volume One From Snoop Marketing.

07-20-2009, 02:23 AM	#4
Diana Lane The Beer Hunter War Room Member Join Date: Dec 2007 Location: United Kingdom. Posts: 1,220 Thanks: 186 Thanked 408 Times in 224 Posts	Re: How Green Is Your Lettuce? Another thing worth remembering is that people don't like being forced into crunching on the slimey snail they didn't know was hidden in the salad. They'll probably cut loose from the place at the first opportunity and won't be back for second helpings. If you're dishing up anything that some might find unpalatable then it's best to be up-front about it. There are still enough people out there who will happily eat snails if you let them know they're on the menu.

07-20-2009, 02:33 AM	#5
George Wright You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA. Posts: 6,762 Blog Entries: 31 Thanks: 2,920 Thanked 1,837 Times in 739 Posts	Re: How Green Is Your Lettuce? Lettuce get back to work now. George Wright P.S. Very
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07-20-2009, 02:47 AM	#7
misterwrecker Advanced Warrior War Room Member Join Date: Oct 2006 Location: Dirty Jersey, USA. Posts: 568 Thanks: 47 Thanked 58 Times in 40 Posts Contact Info	Re: How Green Is Your Lettuce? It sounds like that was iceberg lettuce but they gave you the worst part towards the bottom. It's usually a little bitter with no real lettuce taste. All the food you ordered sounds good and I bet it wasn't cheap. You definitely didn't deserve to get that..................But anyway......The same goes for keyword research. When choosing keywords it must be related to the offer or your just wasting your time.