Advice for someone serious about learning online marketing
I will be graduating soon with a degree in advertising and after wading through the different career paths, I have settled firmly on learning and specializing in internet marketing. However, my situation is a little unconventional. I was self-employed for 15 years before deciding to go back to school. For the past several years, I've had to develop my own sources of business and I've realized I loved generating online leads for my business way more than making sales from the leads. Despite some success online, I am still a total newb and I want to learn how to do this stuff the right way. I feel driven to learn SEO, PPC, social media, etc.
I live in a tech-centric state but most of the online marketing companies here are chop shops that hire tons of interns and focus on running high volumes of clients through an assembly line. Yuck. I consider myself a professional and can think strategically for clients but I don't yet have the technical knowledge of how to do all of this stuff. I'm at the point of looking for an opportunity where I can learn and get paid (even if it's not a substantial income). Also, I have a home office and am disciplined enough to work from home.
If you were me, where would you start or what would you do to break through? Thanks!
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