Do You Need Multiple Domains for the Same Business?

7 replies
Hey Warriors,

I'm going back and forth on the decision to buy a separate domain or build under my existing one. This is an offline business but we're moving into online marketing heavy and want to do it right. So my company is New Jersey Home Relief. We do loan modifications and short sales. I own NewJerseyHomeRelief.com and have both my loan modification and short sale squeeze pages under this URL. We are now starting a rent to own and house buying business under the same company umbrella. My main concern is the lead capture sites. Should I keep the current domain and link my squeeze pages to it or get something like I see all over the net (ex. Fastsell.com, cash offer.com) for my lead capture? I still will be implementing the free ebook/report giveaway model. Does it even make a difference? I will be doing some text and video blogging for the new niche but it will all be under the main company blog. Hope I didn't confuse anyone but myself lol.

Deshone
#businessdifferent #domain #domain name #multiple businesses #niche
  • Profile picture of the author Gene Pimentel
    It really depends on your usage. The best scenario is to get the bulk of your traffic to go to your main website, which helps strengthen it's position and rankings. However, be sure you're on a server that will accomodate all the extra traffic/bandwith. That may or may not be an issue depending on how many people actually visit.

    Sometimes it's better to keep lead capture pages separate, so if you promote the lead capture page in a way that the search engines aren't fond of, your main website won't suffer the penalties.
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    • Profile picture of the author DRDrummond
      Originally Posted by Gene Pimentel View Post

      It really depends on your usage. The best scenario is to get the bulk of your traffic to go to your main website, which helps strengthen it's position and rankings. However, be sure you're on a server that will accomodate all the extra traffic/bandwith. That may or may not be an issue depending on how many people actually visit.

      Sometimes it's better to keep lead capture pages separate, so if you promote the lead capture page in a way that the search engines aren't fond of, your main website won't suffer the penalties.
      Thank you for chiming in on this. I built my main website with tons of content. I then wrote an ebook and realize if people could go to the site for the info they wouldn't get the book, so now our website is an overview of our services with a link to the ebook which gives them all the info. I just don't know how much to put on our main website. One of the major ways I'm driving traffic to the site is from youtube videos, but the traffic is not going to our main website, it's going to our squeeze page (mainwebsite.com/free ebook) Still under the same domain but I'm wondering if I should be driving traffic straight to the main homepage as these squeeze pages aren't optimized for SEO.

      Lastly, I want to write about a few things in blog posts and add videos from youtube in our blog with some text. My question is am I trying to get the blog to rank or the pages on my website? Thanks again to all
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  • Profile picture of the author Jeff Burritt
    Banned
    I personally would focus on building your main domain/site first. Run ads (google/facebook) to that on quality nice-looking pages, which you can then use to run retargeting ads as well. Then if you feel you're not getting the optins and traffic that you want, then you could try other domains
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  • You can always forward domains, this is a lot cheaper than setting up seperate websites.
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  • Profile picture of the author henryw1981
    I agree with our fellow warriors above. Concentrate on building your main web page and then include an opt in box on that page that links to your free giveaway.. This way you are killing 2 birds with one shot and you are bringing all traffic to one place.
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  • Profile picture of the author DRDrummond
    Thanks a lot guys, this makes sense and is what I will do. I'll focus on making our main site the main site.

    This will be a slightly long post
    My only question now is should I have different non seo squeeze pages under the same site (mainsite.com/freebook, mainsite.com/freevideo, and drive different traffic to each one or B. Setup various content pages with keywords that I promote (mainsite.com/loanmodcontent) I would then put a link after the content on that page to the squeeze page.

    In case this is confusing the way I have it setup now you go to mainsite.com/loanmodification. That page has a general overview of content with some keywords. If you click the link for our free ebook, you're taken to mainsite.com/loanmodificationbook which is a non seo squeeze page.

    When I do youtube videos I always drive the traffic directly to the squeeze page, not the content rich page on my website, but I know the squeeze page will never get us organic traffic like the content pages. Should i stop driving traffic to the squeeze pages? A great marketer told me when I get people off youtube send them to something that's not complicated to capture their info. If I drive the traffic to mainsite.com, I'm concerned that people may spend time on the site reading and not get the free book like they would if it were just a squeeze page. Is this a valid concern?

    I know this is a lot, but the last thing is where does a blog come in? If it were a matter of writing great content, we have it and can produce more in text and in video. Is there a way to combine all these elements to drive traffic to one site? In other words people go to mainsite.com and on the home page they see 1. our blog 2. Links to the other parts of our website. This is the only way I see being able to promote one site, versus driving our traffic to squeeze pages. People would have to navigate it when they get there. Sorry this post is so long but I hope it helps me and others. Thanks everyone.
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    • Profile picture of the author DRDrummond
      Originally Posted by DRDrummond View Post

      Thanks a lot guys, this makes sense and is what I will do. I'll focus on making our main site the main site.

      This will be a slightly long post
      My only question now is should I have different non seo squeeze pages under the same site (mainsite.com/freebook, mainsite.com/freevideo, and drive different traffic to each one or B. Setup various content pages with keywords that I promote (mainsite.com/loanmodcontent) I would then put a link after the content on that page to the squeeze page.

      In case this is confusing the way I have it setup now you go to mainsite.com/loanmodification. That page has a general overview of content with some keywords. If you click the link for our free ebook, you're taken to mainsite.com/loanmodificationbook which is a non seo squeeze page.

      When I do youtube videos I always drive the traffic directly to the squeeze page, not the content rich page on my website, but I know the squeeze page will never get us organic traffic like the content pages. Should i stop driving traffic to the squeeze pages? A great marketer told me when I get people off youtube send them to something that's not complicated to capture their info. If I drive the traffic to mainsite.com, I'm concerned that people may spend time on the site reading and not get the free book like they would if it were just a squeeze page. Is this a valid concern?

      I know this is a lot, but the last thing is where does a blog come in? If it were a matter of writing great content, we have it and can produce more in text and in video. Is there a way to combine all these elements to drive traffic to one site? In other words people go to mainsite.com and on the home page they see 1. our blog 2. Links to the other parts of our website. This is the only way I see being able to promote one site, versus driving our traffic to squeeze pages. People would have to navigate it when they get there. Sorry this post is so long but I hope it helps me and others. Thanks everyone.


      Any feedback on this guys. Certainly appreciate it. Thanks in advance to everyone
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