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Reasons this Video is not Doing a Good Job at Selling?

by luke113
14 replies
Hello. My family and I run a educational channel on YouTube for young children ages 0-6 . Our videos are usually about preschool level learning. Our plan is to make fun educational videos, and then at the end of each video, try to sell very simple downloadable products, such as paper toys, posters, and flashcards for 99 cents. We are hoping that the child will want the product after watching the video or the parents.

However, one of our video's managed to get 57,000 views. But we've only been able to get 3 sales!
Alphabet Train - Alphabet Adventure with Dan the Train - YouTube

Here's another video with 11,000 views, but no sales
Fat Cat Mat and the Alphabet Train | a Funny Angry Cat Video for kids! - YouTube

This one has 2k views. We've tried selling a downloadable planet mobile at the end, but no sales yet.
Solar System for Kids, Planet Names - YouTube

This one has 2,780 views. It sells downloadable flashcards at the end, but no sales.
Counting Numbers, Count to 20 with BLIMPS and BALLOONS - YouTube


With all of the videos in total, we have 72,780 views, but only 3 sales ($3 dollars in revenue). I am wondering what we are doing wrong. Is our approach to the whole thing not right? Or do we really have to get millions of views in order to get a little bit of revenue? What might it possibly be?

Thanks
#good #job #reasons #selling #video
  • Profile picture of the author kk075
    Without even watching your videos, it's evident what you're doing wrong...

    1) You have a weak call to action or
    2) Your products are not appropriate for the videos.

    For example, Alphabet Train makes me think it's a kids show like Sesame Street that will educate my little ones, so I click on it so my 2 year old can watch. Guess what though? My 2 year old is not anywhere near your ideal consumer, and mom could be off in another room while the video ends.

    So instead of trying to make a sale in a kid's videos, the call to action should be an opt-in to see more educational content. Then you have the chance to reach out to the parents who may actually buy your stuff. The video is simply to generate the lead, not to make the sale.

    I hope that helps.
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    • Profile picture of the author D89
      Your reply is excellent. I would add to that by saying that you can get a spokesperson to do a short clip asking for the viewer to subscribe. Then insert that at the very end of the videos. People need explicit instructions most of the time in order to take action.

      You can get a spokesperson on fiverr.com most do a great job.





      Originally Posted by kk075 View Post

      Without even watching your videos, it's evident what you're doing wrong...

      1) You have a weak call to action or
      2) Your products are not appropriate for the videos.

      For example, Alphabet Train makes me think it's a kids show like Sesame Street that will educate my little ones, so I click on it so my 2 year old can watch. Guess what though? My 2 year old is not anywhere near your ideal consumer, and mom could be off in another room while the video ends.

      So instead of trying to make a sale in a kid's videos, the call to action should be an opt-in to see more educational content. Then you have the chance to reach out to the parents who may actually buy your stuff. The video is simply to generate the lead, not to make the sale.

      I hope that helps.
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    • Profile picture of the author luke113
      Originally Posted by kk075 View Post

      Without even watching your videos, it's evident what you're doing wrong...

      1) You have a weak call to action or
      2) Your products are not appropriate for the videos.

      For example, Alphabet Train makes me think it's a kids show like Sesame Street that will educate my little ones, so I click on it so my 2 year old can watch. Guess what though? My 2 year old is not anywhere near your ideal consumer, and mom could be off in another room while the video ends.

      So instead of trying to make a sale in a kid's videos, the call to action should be an opt-in to see more educational content. Then you have the chance to reach out to the parents who may actually buy your stuff. The video is simply to generate the lead, not to make the sale.

      I hope that helps.
      By opt-in do you mean a call to subscribe? That's alright, but it doesn't generate a sale. How would they go from being a viewer, to subscriber, to buyer?
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      • Profile picture of the author kk075
        Originally Posted by luke113 View Post

        By opt-in do you mean a call to subscribe? That's alright, but it doesn't generate a sale. How would they go from being a viewer, to subscriber, to buyer?
        An "opt in" in marketing is having someone opt into your email list, so yeah...it's the same thing as getting them to subscribe.

        To get them to become a subscriber, you just ask them to subscribe in exchange for xxx. In this case, offering more videos is easily a strong enough call to action, but he could also do a drawing for a boxed DVD set of his material or anything like that. It's easy to get moms to opt into programs where their kids get stuff for free.

        To make them a buyer, you build an actual relationship with each consumer. Email them once a week with links to more videos, suggest fun kids activities (with your products) in blogs and occasionally do a promotion for subscribers only. The more your viewers trust you, the more likely they are to see value in your merchandise.

        At the same time, however, you have to respect the list you're building. Don't spam the list with offers or tons of content because moms will just opt out (which is unsubscribe). A business like this is built on genuine relationships and the original poster is on the right track...but he's trying to sell a little too quickly.
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  • Profile picture of the author Francesco Iantorno
    Video is an amazing tool to sell with, I would just try and test different things out if its not working.
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  • Profile picture of the author Edwin Torres
    You need to hard sell a little bit more. You're probably not getting the sales you'd like because the product you're offering isn't in high demand.

    You have to truly understand what these people want. Really get inside their heads and see what the biggest questions they have.

    Make offers around those questions.
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  • Profile picture of the author st0nec0ld
    My opinion is not related to the video, but have you tried other platforms like pinterest or instagram? Because you know, if your target market for conversion are the parents (mostly the mothers) you need to reach to them. They may not be on youtube but I'm sure they are on instagram and/or pinterest. All you have to do is to take a picture of your product and use the most appropriate hashtag on it. Or since instagram enables a user of 15sec video how about make that an option too? I know 15sec is just a very short time for a video but I'm sure if it is enticing enough, it will do..
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  • Profile picture of the author Slade556
    I watched 2 of your videos and, if I may, I don't find them to be very "fun", kids like music and songs with lyrics. The alphabet train is cute, the animation looks good overall, but I expected to hear the alphabet song, instead of a voice narrating the letters one by one.
    So, my guess is, the videos might not be engaging enough for little kids. Just my 2 cents
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  • Profile picture of the author Ian McMullan
    Originally Posted by luke113 View Post

    Hello. My family and I run a educational channel on YouTube for young children ages 0-6 . Our videos are usually about preschool level learning. Our plan is to make fun educational videos, and then at the end of each video, try to sell very simple downloadable products, such as paper toys, posters, and flashcards for 99 cents. We are hoping that the child will want the product after watching the video or the parents.

    However, one of our video's managed to get 57,000 views. But we've only been able to get 3 sales!
    Alphabet Train - Alphabet Adventure with Dan the Train - YouTube

    Here's another video with 11,000 views, but no sales
    Fat Cat Mat and the Alphabet Train | a Funny Angry Cat Video for kids! - YouTube

    This one has 2k views. We've tried selling a downloadable planet mobile at the end, but no sales yet.
    Solar System for Kids, Planet Names - YouTube

    This one has 2,780 views. It sells downloadable flashcards at the end, but no sales.
    Counting Numbers, Count to 20 with BLIMPS and BALLOONS - YouTube


    With all of the videos in total, we have 72,780 views, but only 3 sales ($3 dollars in revenue). I am wondering what we are doing wrong. Is our approach to the whole thing not right? Or do we really have to get millions of views in order to get a little bit of revenue? What might it possibly be?

    Thanks
    Hi

    If people dont watch your video right to the end, they wont know what to do, ie go to your site.

    I know its in a link below the video but I would put an annotation with your website at the top or bottom of the video running the whole way through so people see it no matter how long they watch for.
    Something like Visit our website www.yoursite.com for your own poster!

    Cheers

    Ian
    Signature
    http://www.ianmcmullan.com
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  • Profile picture of the author GeorgeClicxy
    Something is really really wrong with the overall quality and graphics of videos.
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  • Profile picture of the author lastbastion
    Although the videos look interesting you should probably make them shorter and improve your CTA.
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  • Profile picture of the author Kurt
    Originally Posted by luke113 View Post

    Hello. My family and I run a educational channel on YouTube for young children ages 0-6 . Our videos are usually about preschool level learning. Our plan is to make fun educational videos, and then at the end of each video, try to sell very simple downloadable products, such as paper toys, posters, and flashcards for 99 cents. We are hoping that the child will want the product after watching the video or the parents.

    However, one of our video's managed to get 57,000 views. But we've only been able to get 3 sales!
    Alphabet Train - Alphabet Adventure with Dan the Train - YouTube

    Here's another video with 11,000 views, but no sales
    Fat Cat Mat and the Alphabet Train | a Funny Angry Cat Video for kids! - YouTube

    This one has 2k views. We've tried selling a downloadable planet mobile at the end, but no sales yet.
    Solar System for Kids, Planet Names - YouTube

    This one has 2,780 views. It sells downloadable flashcards at the end, but no sales.
    Counting Numbers, Count to 20 with BLIMPS and BALLOONS - YouTube


    With all of the videos in total, we have 72,780 views, but only 3 sales ($3 dollars in revenue). I am wondering what we are doing wrong. Is our approach to the whole thing not right? Or do we really have to get millions of views in order to get a little bit of revenue? What might it possibly be?

    Thanks
    I only watched the first video. One thing I noticed is that you only have a 2:1 like to don't like ratio. This really isn't very good.


    What is your retention for the video?


    Also, I'm not sure the product is something people want. It could be because people feel they can print out something similar for free.


    However, the good news is you are getting views. I suggest you monetize it with Youtube. You'll make more than $3 just from monetizing the views.
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    • Profile picture of the author Slade556
      Originally Posted by Kurt View Post

      I only watched the first video. One thing I noticed is that you only have a 2:1 like to don't like ratio. This really isn't very good.
      I didn't even notice this. That's not good at all! Which brings me to my previous reply, you need to make the videos more interesting for kids. Remember: kids are your target audience, not parents.

      Originally Posted by Kurt View Post

      Also, I'm not sure the product is something people want. It could be because people feel they can print out something similar for free.

      However, the good news is you are getting views. I suggest you monetize it with Youtube. You'll make more than $3 just from monetizing the views.
      That's actually a very valid point.
      Monetizing with Youtube ads is probably the best way to go. Especially now, since you're not making any sales, but don't stop monetizing with ads even if you do find something that sells better.
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  • Profile picture of the author slammer81
    It's not a bad video - in fact - the animation is fantatic!

    Think of a kids toy commercial such at "hungry hungry hippos". Think of the elements of that, or another kids commercial.

    What do we see? High engagement from the kids. Excitement. Fun.

    Mom's watching know why they will buy this - the kids will love it.

    I bet throwing a scenario like this into the final call to action would tighten it up, keep engagement up through the CTA at the end, and thus, get more sales.

    And yeah - a train letter offering - may not be too enticing.
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