Trending Topics: 5 Ways Companies Used New Trends for Business Success

[Jillian Slack]

Just found a fabulous article, "Trending Topics: 5 Ways Companies Used New Trends for Business Success," and wanted to share.

Trending Topics: 5 Ways Companies Used News Trends for Business Success

My favorite example is #5 - When a movie's audience is identical to your business' audience.

This is a great jumping-off point if you'd like to think of unusual ways to generate buzz about your business. Take a look at these examples and let it simmer in your mind so you can come up with ideas that would work for your business.

Tips at the end of the story:

Conclusion: How can you capitalize on the latest trend?

By shifting your company’s messaging and storytelling to the current news and trends, you’re feeding off of existing editorial work that has already proven to attract attention. To successfully take advantage of huge news stories and hot memes for your business, ask yourself three questions:

1. What’s the public talking about?
2. What’s your relevant take on the issue?
3. Can that viewpoint somehow be connected to your business?

Also, here is a related blog post: Guide to riding the wave of a hot meme


Jill