![]() | | ||||||||
| | #1 |
| Warrior Member Join Date: Jul 2009 Location: Santa Clara, CA
Posts: 27
Thanks: 2
Thanked 1 Time in 1 Post
|
bad idea? i know most people think it's annoying, but maybe that's cuz it's usually just an advertisement of some kind of promotion or discount or something. what if i'm offering something for free, something that most people would like and use? would that make it "less" annoying? i'm trying to think of ways to write off my gas mileage on taxes when i go to malls and such... |
|
Lisa Wallace aka Marketing Mama - Save Up To 100% On Some Of Your Expenses, Make A Five-Figure Monthly Income, and Live Your Dreams! No purchase required to get FREE ecourse and FREE hotel stay (2 nights)! http://s1.adwatcher.net/lwallace2/tracker.php?t=3 | |
| | |
| | #2 |
| Advanced Warrior War Room Member Join Date: Oct 2006 Location: Dirty Jersey, USA.
Posts: 568
Thanks: 47
Thanked 58 Times in 40 Posts
|
To be honest those fliers do annoy me, but there must be results because I think people would stop doing them after awhile.
|
| | |
| | #3 |
| Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom.
Posts: 1,534
Thanks: 218
Thanked 209 Times in 177 Posts
|
I personally don't even bother to look at it. I just screw it up and chuck it. |
| | |
| | |
| | #4 |
| Senior Warrior Member Join Date: Jun 2009 Location: Scotland, SD
Posts: 1,225
Thanks: 42
Thanked 278 Times in 181 Posts
|
I've been tempted to try it but it is just too annoying. Another problem is liability... If someone drives off and the paper obstructs their view and they crash, I bet they would want to sue you.
|
| | |
| | |
| | #5 |
| Senior Warrior Member Join Date: Jun 2009 Location: Scotland, SD
Posts: 1,225
Thanks: 42
Thanked 278 Times in 181 Posts
| |
| | |
| | |
| | #6 |
| Angela from Aberdeen War Room Member Join Date: Apr 2007 Location: Aberdeen, WA USA.
Posts: 3,950
Blog Entries: 3 Thanks: 20
Thanked 539 Times in 191 Posts
|
I would strongly advise against this. I am also in the crowd that just crumples it up and throws it away without looking at it, but I agree it's a liability. Not only might it obstruct someone's vision if they drive away, but to do this, you (or the paper) would have to touch someone else's property. That is NOT a good idea, I don't think. Can you imagine all the things you might get blamed for if someone wanted to? Bad idea... |
| | |
| | |
| | #7 |
| Senior Warrior Attorney War Room Member Join Date: Jul 2004 Location: Jedi Temple
Posts: 2,905
Blog Entries: 32 Thanks: 70
Thanked 2,180 Times in 641 Posts
|
In some places this might be considered trespassing and get you into trouble. Once in college the police were searching for some ... err, I'd better stop there before my wife kills me. |
| Stop Lawsuits Cold - Internet Marketing Law Center - Hundreds of Warrior Members California Noncompete Agreements - California Employment Law - Warrior Blog | |
| | |
| | #8 |
| Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA.
Posts: 15,143
Thanks: 3,712
Thanked 4,139 Times in 2,256 Posts
|
Using someone else's property as your personal ad space isn't a good idea and is unlikely to lead anywhere you'd want to go. Do it where I live and many other towns, and store managers will turn them over to local police who will track you down through the flyer info and ticket you for littering or for solicitation. If you want to advertise - get signs made and put them on your own car and drive around. |
| | |
| | #9 |
| Kris Tomb Join Date: Jul 2006 Location: Fort Lauderdale, Florida, USA.
Posts: 33
Thanks: 5
Thanked 0 Times in 0 Posts
|
As you can see by some of the responses in the thread, your conversion rate would probably be low, but the more you get your message out, the better your odds of success. So I wouldn't rule this out.
|
| | |
| | |
| | #10 |
| HyperActive Warrior War Room Member Join Date: Jul 2005 Location: Michigan , USA.
Posts: 215
Blog Entries: 1 Thanks: 38
Thanked 42 Times in 37 Posts
|
Strangely enough, we had a guy come into our print shop the other day that has one of those "cash for gold" businesses in a nearby town. He wanted to get prices on business cards, flyers, marketing materials, etc. I asked him what had been his most successful marketing method over the years, and he said "flyers at the malls and parking lots - but it's just so hard to do anymore." I'm one of those that would throw them away, but evidently, plenty of others aren't. |
| | |
| | |
| | #11 |
| You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA.
Posts: 6,766
Blog Entries: 31 Thanks: 2,920
Thanked 1,837 Times in 739 Posts
|
They work and they work big time. There are ways to do it with immunity from punishment and with great success. And with the blessing of the business owners. Malls? No experience there, however, they are managed by people and people can be persuaded if there is "something in it for them." Think about it. Just think out of the box. George Wright |
Coming Soon. InformationMotherload STAY TUNED When This Link Goes Live You Will... To Be Continued Line 6 Because I'm a WarRoom Member | |
| | |
| | #12 |
| says you need to become a War Room Member Join Date: Apr 2006 Location: Australia.
Posts: 2,671
Blog Entries: 4 Thanks: 355
Thanked 208 Times in 113 Posts
|
Hi MarketingMama, Let me just say that putting flyers onto cars is such a pain in the ass to do. The best way to leverage this techinique is to hire a helicopter and throw a few thousand out the window of the chopper as you fly over all the carparks. That way you can do your whole town in about 20 minutes intead of doing 1/4 of 1 carpark in the same time period. Take Care, Michael Silvester |
| | |
| | #13 |
| Advanced Warrior War Room Member Join Date: Jan 2003 Location: Belfast, Ireland.
Posts: 851
Thanks: 22
Thanked 59 Times in 46 Posts
|
I can't believe there are so many litter bugs here. I hope when you say 'throw away', you mean dispose of properly and not throw on the street! ![]() Seriously though. My previous apartment was on a street very near the city center so it was constantly used by drivers for free parking then they'd walk into the city, always packed with cars and it was very popular for people to slip business card underneath the drivers door handles. I assume that it worked because they were back advertising the same thing again and again in all the streets around my area. |
| | |
| | |
| | #14 |
| You need to become a War Room Member Join Date: Jan 2005 Location: A cave with 47 computers and an internet feed
Posts: 1,641
Thanks: 208
Thanked 156 Times in 72 Posts
|
Depending on what the free thing is, you might consider taking out a classified ad (especially if you live in a small town) or maybe an ad in a relevant magazine. If you have community bulletin boards in your area you could put your flyer there too with some tear off tags.
|
| Sherice Jacob - Web Design & Graphics Pro eCover Design | Web Design| Follow Me on Twitter! Buy My Book from Amazon.com Get Niche Quick! | |
| | |
| | #15 |
| Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA.
Posts: 2,704
Blog Entries: 5 Thanks: 2,586
Thanked 2,818 Times in 1,421 Posts
|
Just be sure you check your local laws first. Even if they convert as well as other marketing tools facing stiff fines for violating a local ordinance can wipe out your profit. It's not like they can't find you... And if I catch you putting something on my car... KJ |
If you are a Real Estate Agent or know someone who is...Branding Videos for Real Estate Agents Video Creators - Sign Up to get your FREE Sample Pack of 15 Viralmation Video Effects and start using these today. Works great with all video software. Videos for the Web - Got Video? Watch this!...Videos by Rapid 3D Graphics | |
| | |
| | #16 |
| Senior Warrior Member War Room Member Join Date: Dec 2007 Location: , , USA.
Posts: 3,313
Thanks: 2,784
Thanked 3,046 Times in 1,182 Posts
|
50 years ago it would have worked. Today though the only people who do it are the ones who are clueless about how to market and they cant think of anything more creative to do. I would imagine you might get a 1-3% response rate if your ad is apealing, but it's really not worth all the hassle. |
| Free Video Tour Of My Call List Generator! No Need to PM, Opt In, or Skype, just click the link here to see what its all about! | |
| | |
| | #17 | |
| Advanced Warrior War Room Member Join Date: Oct 2006 Location: Dirty Jersey, USA.
Posts: 568
Thanks: 47
Thanked 58 Times in 40 Posts
| Quote:
I agree with George that they do work. If people are going to implement the same marketing tactic over and over, that usually means that it works. Either that or they like wasting time and money. | |
| | |
| | #18 |
| Warrior Member Join Date: Jul 2009 Location: Santa Clara, CA
Posts: 27
Thanks: 2
Thanked 1 Time in 1 Post
|
you guys are funny! ![]() there seems to be people on both sides of the fence for this one. like i mentioned, i was thinking of a way to write off mileage to the malls. i probably wouldn't specifically go to a place to put flyers on the cars. i would already be there for another reason. (that's between me and you, though. if you work for the irs, then yeah, i'm going to the mall for the sole reason of advertising my business... )unless i've forgotten something i've read (it's possible with my short term memory) no one here has actually tried it. they've just seen other people try it or have heard of people who have had success (or not) with it. i suppose that's a start though... i really doubt someone would "drive off" with an 8.5" x 11" bright pink piece of paper stuck to their windshield.... ![]() but i suppose stranger things have happened. and yeah, i suppose ultimately if i don't want to tick people off, then i shouldn't do it. |
|
Lisa Wallace aka Marketing Mama - Save Up To 100% On Some Of Your Expenses, Make A Five-Figure Monthly Income, and Live Your Dreams! No purchase required to get FREE ecourse and FREE hotel stay (2 nights)! http://s1.adwatcher.net/lwallace2/tracker.php?t=3 | |
| | |
| | #19 |
| Internet Marketng Trainer Join Date: May 2009
Posts: 76
Thanks: 1
Thanked 7 Times in 7 Posts
|
Our community around here get's fliers all the time and most of the time they end up on the ground. Now, I usually look at them but never respond unless it's a club or some crazy going out of business sale...then I might respond... I personally think it would hurt your reputation vs help it. |
|
I teach people how to create a steady/stable income on the internet without all the hype. $19.95 a month get's you 24/7 Access to training videos + more that will teach you the same as the big guys. Niche Marketing Zorro - www.nichemarketingzorro.com | |
| | |
| | #20 | |
| You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA.
Posts: 6,766
Blog Entries: 31 Thanks: 2,920
Thanked 1,837 Times in 739 Posts
|
Hi privateer, Sorry to hear that. Would the $2k had you not had to pay the fine been worth your while? I'm just wondering because as I eluded to above, Mall Management can allow you to pass out flyers if they want to. Also you might have needed a permit. One more question if you don't mind. How many flyers did you pass out to make the $2,000. (I'm assuming you made $2,000 because you said after a $2k fine you barely broke even.) Quote:
| |
Coming Soon. InformationMotherload STAY TUNED When This Link Goes Live You Will... To Be Continued Line 6 Because I'm a WarRoom Member | ||
| | |
| | #21 | ||
| HyperActive Warrior War Room Member Join Date: Jun 2009 Location: The Left Coast, USA
Posts: 477
Thanks: 250
Thanked 165 Times in 112 Posts
| Quote:
Quote:
| ||
| "Test fast, fail fast, adjust fast." Tom Peters | |||
| | |
| | #22 | |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
Posts: 7,623
Thanks: 2,685
Thanked 4,393 Times in 2,394 Posts
| Quote:
I've seen people sweep through a lot, putting fliers on cars, and minutes later it looks like a blizzard hit a parking lot in Florida in high summer. Then the afternoon rain comes, and there's a real mess that the tenants of the shopping center have to pay real money to clean up. Not to mention the innocent flier that gets soaked in the shower and baked onto the windshield, or the ink that runs and stains a paint job. I've had fliers come off of cars and plaster themselves against my windshield at 60 mph - NOT fun. Can you tell I don't think much of the idea? If you want a mileage deduction, get a post office box and/or a bank account along your normal routes. When you stop to check the mail or do your business banking, the mileage is deductible. Just make sure you keep a log of your "business" trips. [Standard CYA - the above is not to be taken as specific tax advice - check with a competent advisor before acting. ]
| |
| Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!" | ||
| | |
| | #23 | |
| Warrior Member Join Date: Jul 2009 Location: Santa Clara, CA
Posts: 27
Thanks: 2
Thanked 1 Time in 1 Post
| Quote:
![]() yeah, i'm probably going to drop the idea. it irritates most people obviously, and i don't really want my business associated with irritation! anyways, thanks everyone for your input! | |
|
Lisa Wallace aka Marketing Mama - Save Up To 100% On Some Of Your Expenses, Make A Five-Figure Monthly Income, and Live Your Dreams! No purchase required to get FREE ecourse and FREE hotel stay (2 nights)! http://s1.adwatcher.net/lwallace2/tracker.php?t=3 | ||
| | |
| | #24 |
| No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney
Posts: 3,325
Thanks: 766
Thanked 1,370 Times in 688 Posts
|
Flyers have literally doubled my income for one of my online businesses. And guess what? My CUSTOMERS distribute them! I do nothing! On one of the pages of my site, a user has the ability to write an advertisement, print it off at home on their printer, then go about doing letter box drops or what have you in their area. This means, they are promoting something for themselves, along with my web address which is marked on the bottom. Its a win win situation, which is constantly bringing me more and more business. Offline marketing still has its place. |
| | |
| | #25 |
| No excuses - Just do it War Room Member Join Date: Mar 2009 Location: Sydney
Posts: 3,325
Thanks: 766
Thanked 1,370 Times in 688 Posts
| |
| | |
| | #26 |
| Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA
Posts: 3,499
Thanks: 538
Thanked 2,116 Times in 1,303 Posts
|
Yes, flyers do work, but it can be very hard physical work. I use it mostly just to test new ads. For optimum results try using color and make it attractive to stand out from the others people typically see on their windshields. Don't use white paper, and don't go for the cheap or cheesie look. Try light-colored paper; yellow, green or blue preferably with a picture of your product. As I mentioned I use flyers to test new ads such as full-page magazine advertising. And quite often, the sales from flyers more than pay for my magazine ads. I never go to shopping malls or on private property to place flyers. They are on cars parked in public streets in business and residential areas.
|
| | |
| | #27 |
| Advanced Warrior War Room Member Join Date: Aug 2007 Location: Southern Maryland , USA.
Posts: 643
Thanks: 130
Thanked 82 Times in 69 Posts
|
What is the fine for littering in your area?
|
| | |
| | #28 |
| Warrior Member War Room Member Join Date: Jan 2009
Posts: 27
Thanks: 0
Thanked 0 Times in 0 Posts
|
By 2 cents...they might work and if you get the business owners permission (also easier if you agree to come by after the day and pick up all of the ones disguarded on the property) BUT....many cities have ordinances about this and I have known night club promoters ect to get fined $100 per postcard/flyer found on the ground!!!! It's easy to find the person because their advertisment has name and number for contact...be careful, its a hefty fine in some cities....
|
| | |
| | #29 |
| Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA
Posts: 3,499
Thanks: 538
Thanked 2,116 Times in 1,303 Posts
| |
| | |
| | #30 |
| I will name him PacMan War Room Member |
Done it several times with poor results. And have been trespassed and chased. Do something else IMO. |
| | |
| | |
| | #31 |
| Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA
Posts: 3,499
Thanks: 538
Thanked 2,116 Times in 1,303 Posts
| The best times I have found to place flyers are weekends during predawn hours on public streets. And best results were actually from flyers folded up to look like parking tickets, million-dollar bills, "special delivery" letters, color graphics, etc. Plain white paper with black text will never get results.
|
| | |
| | #32 |
| Breakthrough Expert War Room Member Join Date: Aug 2002 Location: Finally in Branson, MO !!, USA.
Posts: 1,171
Thanks: 228
Thanked 187 Times in 121 Posts
|
Tisk Tisk Tisk, I am guessing that very few here have actually tried this, but still have opinions of how effective it is because they would be offended. There are several ways to make this MORE than worth while for you and your business. First check with the parking lot owner (not always the same person that is the mall owner) before taking your fliers to the parking lots. Get permission, and Paid permission is best... While many people try the go for the windshield method, it is not the best method of placing fliers on vehicles. Place the flier on the drivers door, either the slide it into the window, or in the crack around the door opening. There is a very high percentage that make it inside the vehicle with out the typical windshield wadding up. Take a standard 8X11 sheet of paper and create 6 fliers per sheet, not only does this expand the number of impressions you get per page it also makes it more likely to be retained by the driver. A strong call to action is a must. OK here is the bonus round. The sneaky method of getting the mall to say yes when they don't want to... Find a merchant in the mall, and mention their store on your flier, even though it mainly is about you. The Shops that have the little kiosks in the aisles are looking for anything to attract attention are good prospects to use, also they will often also allow you to place your fliers on their kiosks. It no longer is solicitation, its now a joint venture with a lease holder and malls are less likely to get upset. You still want to get permission from the parking lot owner even with placing a mall lease holder on your flier. Bonus Round Two. If you have a business that would be something that travelers in the area would be interested in, also include cars in the parking lots of motels and hotels. Talk with the house keeping staff, (many work for tips) contact them to put the fliers on the cars for you everyday, and give them a bonus / commission for fliers that are used. Make sure the flier has to be presented for the special offer etc. You will be surprised how often these fliers will end up in the guests room right next to the envelope for the maid service's tips. Mark Riddle |
| | |
| | |
| | #33 |
| Advanced Warrior Join Date: May 2008 Location: Western Canada
Posts: 824
Thanks: 29
Thanked 149 Times in 127 Posts
|
Twist the overall idea into Smarter marketing methods by focusing on particular specialty niche offerings! Joint Venture with a variety of relevant niche retailers and run a mix of win-win distribution campaigns personalized for each retailer, especially for their customers... ![]() Don't call it a flyer! Develop it into a Hotsheet business model with an added spin on local email marketing by collecting email addresses and turn things into some Great fish bowl profits and money making opportunities for all parties involved... ![]() Dave |
| Last edited by Dave777; 07-21-2009 at 12:39 AM. Reason: additional info | |
| | |
| | #34 |
| HyperActive Warrior War Room Member Join Date: Apr 2008 Location: Chiang Mai, Thailand.
Posts: 304
Thanks: 106
Thanked 152 Times in 80 Posts
|
Mama, there are more effective ways to do this thing. Many years ago when I had newly arrived in a mid-sized southern town, I started a new business and within a month I had six or seven weeks of work backed up. I see you don't have enough posts yet to PM me, but reply in this thread, and I'll be happy to email you the particulars at no charge (it's legal, cheap, non-littery, extremely simple, and you DO get calls). Cheers from warm and smiling Thailand, Charles |
|
Is your ebook in Kindle format yet? Selling on Amazon yet? MisterEbook.com/warbooks.html | |
| | |
| | #35 |
| Platinum Warrior Member War Room Member Join Date: Mar 2009 Location: AU
Posts: 2,728
Thanks: 475
Thanked 332 Times in 270 Posts
|
not a good idea - it just creates litter and annoys property owners. Get the post office to distribute your flyers
|
| How To Explode Your Online Income x 67 Times! You Are About to Experience the VIRAL EFFECT!!! Get Your Ad Sent to 250,000 People RIGHT HERE Who The Heck Else Wants 10,000 FREE Top Banner Impressions? | |
| | |
| | #36 |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
Posts: 7,623
Thanks: 2,685
Thanked 4,393 Times in 2,394 Posts
|
Mark, my dislike for the method mostly stems from the results of poor execution, not from being offended. The way you lay it out, I could see getting some positive results. Another possibility (which HAS worked on me) is to print the coupon on sticky notes and put them on the glass just above the door handle of the driver's door. For some reason, the mind doesn't make the connection between sticky notes and advertising fliers. I also like the idea of sticking to public places. Pre-9/11, one place fliers actually worked for me was the parking lot at the airport. |
| Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!" | |
| | |
| | #37 | |
| Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA
Posts: 3,222
Thanks: 1,400
Thanked 1,884 Times in 703 Posts
| Quote:
Of course Michael's suggestion is REALLY expensive. That's why I JV with the military. When they drop flyers in foreign lands, I ask them if they'd sign up for my affiliate program and add their affiliate link to their flyers. Cheers, Becky P.S. Oh yeah, on topic... you'd definitely have to get permission in order to do this, check your local laws, etc. Personally, for the reasons mentioned above, I wouldn't do it (liability, littering, solicitation, etc). However, if you decide to proceed, then try to target your ads a bit. Don't just go paper everyone's car in a mall. Find gatherings that are related to what you're selling. | |
|
You can save two Warrior's lives: KimW and Ken Strong Our truest life is when we are in dreams awake. ~Henry David Thoreau | ||
| | |
| | #38 |
| Analytical Marketer Join Date: Jul 2009 Location: Denham Springs
Posts: 14
Thanks: 0
Thanked 1 Time in 1 Post
|
You don't need a flyer to write that off. Just write the mileage and eat with someone and ask if they have any leads for you...and quite frankly, that's about all it takes...
|
| | |
| | |
| | #39 |
| Senior Warrior Member War Room Member Join Date: May 2008 Location: South Florida
Posts: 3,057
Blog Entries: 8 Thanks: 347
Thanked 980 Times in 488 Posts
|
I hate this form of advertising. It wastes paper and people normally don't see the ad until they've sat inside the car. This immediately pisses them off because they need to get back out to remove it. Instead, try the following: Hire some local teenagers that can rollerblade. Take your flyers and staple a rubber band to each of them. Pay the teens to place the ads on door handles of homes. There's a guy that does this locally and makes a killing. |
| Warrior Banner Alert System: Get Instantly Emailed when WF Banner Slots Open Up Wordpress Sales Page Theme: Create Salesletters, Reviews, Squeeze Pages Wordpress One Time Offer Plugin: Expiring countdown timers for Wordpress Wordpress Exit Popup Plugin: Unstoppable Exit Popups for Wordpress My Blog | |
| | |
| | #40 |
| HyperActive Warrior War Room Member Join Date: Oct 2008 Location: U.S.
Posts: 385
Thanks: 31
Thanked 256 Times in 182 Posts
|
a flyer? i'd probably be annoyed. but what if you gave a little gift instead? Drivers dont need/want a flyer, but you could find something they do need and want, like light. I've seen places like alibaba.com where you can contact worldwide manufacturers and get branded giveaway junk...like little led light keychains that anyone with a car (read: keys) would want for in the neighborhood of .02 to .25 per unit when bought in bulk Everyone will throw away a piece of paper, would you throw away a lighted keychain? Keychains, Keychains Manufacturers & Suppliers |
| | |
| | #41 |
| Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies
Posts: 5,556
Thanks: 363
Thanked 665 Times in 325 Posts
|
It's not very targeted. You would have to put out thousands of flyers to get any action. I laugh when I get a flyer on my BMW (wifes car of course ) looking for temp workers or "how to get your own website" .
|
|
Action is the foundational key to all success. - Pablo Picasso
| |
| | |
| | #42 |
| Advanced Warrior Join Date: Dec 2006 Location: U.S.A.
Posts: 741
Thanks: 59
Thanked 45 Times in 37 Posts
|
Having spent 12 years in the Rent-to-Own business, I can say we used this method extensively. Not only parking lots, but apt. complexes and residential areas as well. We would do our own parking lot (strip mall with large grocery store anchor) several times a day and make occassional flyer runs as time allowed. In all of those years, we never had an issue with the police or received a ticket of any kind. We did receive calls from apt managers asking us to come pick up the cast off flyers, which we did. This usually only happened when we used flyers instead of door hangers, didn't make that mistake too many times. We did receive calls from property management companies asking us to come pick up our flyers from their parking lots and sometimes to even remove them from any vehicles in their lots. We did receive the occassional call telling us that the flyers had ran ink onto their paint. A large business can afford some of the trouble that comes along with that form of advertising, I don't know that I would want to go through some of those issues personally, as an individual business though. I used to send a crew of 5 or six guys that could knock the job out fairly quickly. Who has time to go out and pick up a parking lot themselves? Not me. Better ways to advertise in my opinion. One really effective way of advertising for us was to negotiate deals with other vendors in our area. Example: We would supply the pizza place with a tv for their breakroom and they would include our flyers on their take-out boxes. Worked similar deals with movie rental places, apt. managers, etc.. The way to reach your customers is still there, just think about who is already reaching them and then figure out a way you can both benefit. Offline JV's |
| | |
| | #43 |
| Banned War Room Member Join Date: Nov 2008 Location: Portugal
Posts: 1,738
Blog Entries: 209 Thanks: 104
Thanked 228 Times in 161 Posts
|
I have another idea..... instead of on cars make a deal with the local guy thats in charge of the free papers and because he makes cash in hand out of it, having your leaflet inside of all those local papers will be very cheap. or find a couple of students to do it for you and outsource it. People expect things through their door and it doesnt feel as anooying as the card on the windscreen style and the results are so much better. kind regards sam X |
| | |
| | #44 |
| Breakthrough Expert War Room Member Join Date: Aug 2002 Location: Finally in Branson, MO !!, USA.
Posts: 1,171
Thanks: 228
Thanked 187 Times in 121 Posts
| |
| | |
| | |
| | #45 |
| Warrior Member Join Date: Jul 2009 Location: Santa Clara, CA
Posts: 27
Thanks: 2
Thanked 1 Time in 1 Post
|
dang, lots of good stuff here! yeah i do give up too easily sometimes, or start to second-guess myself. guess i'd better get a tougher skin and more out-of-the-box thinking if i'm going to succeed with my business! part of the reason i was going to target mall parking lots is b/c my biz involves saving people money on their expenses: including retail purchases and eating out. i don't think i'll be renting a helicopter anytime soon... LOL i like the idea someone had about putting post-its on the driver side window! can you automatically print onto post-its, or do you have to handwrite on each of them? if it's the latter, it wouldn't be worth it. but if i could find a way to feed them through a printer....?? or if not, maybe invest in rubber stamps so I can just stamp the info on each post it? i could hire my daughter to do that... however, maybe pressing a sticky note to someone's window would set off their car alarm if they had one? i really need exercise, so i wouldn't mind walking a little bit myself to put flyers or post-its on cars. the led light keychain thing is a cool idea too. and partnering up with people in the mall... yeah... i know there was other stuff mentioned, too. i'll have to go back and re-read. hmmm, so many options now! ultimately i want to minimize "the annoyance factor" but maximize the potential for cheap advertising. also, i don't want to be setting off everyone's car alarm! has anyone else who has done this had that problem? thanks for all your input everyone! you've given me a lot to think about... |
|
Lisa Wallace aka Marketing Mama - Save Up To 100% On Some Of Your Expenses, Make A Five-Figure Monthly Income, and Live Your Dreams! No purchase required to get FREE ecourse and FREE hotel stay (2 nights)! http://s1.adwatcher.net/lwallace2/tracker.php?t=3 | |
| | |
| | #46 |
| HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Houston, TX
Posts: 341
Thanks: 34
Thanked 21 Times in 18 Posts
|
Do people even do this any more? I haven't seen it since I was a kid.
|
|
Give Personalized Gift-Plaques for All of Those Special Occasions The Best Hand Safety Products for the Workplace or DIY's | |
| | |
| | #47 | |
| Videos for the Web War Room Member Join Date: Feb 2008 Location: Virginia, USA.
Posts: 2,704
Blog Entries: 5 Thanks: 2,586
Thanked 2,818 Times in 1,421 Posts
| Quote:
The effort put forth to canvass a parking lot coupled with printing and distribution costs only makes sense for a very localized potential. If that's what your target is (example: a local carwash) then it may pan out. Otherwise... KJ | |
If you are a Real Estate Agent or know someone who is...Branding Videos for Real Estate Agents Video Creators - Sign Up to get your FREE Sample Pack of 15 Viralmation Video Effects and start using these today. Works great with all video software. Videos for the Web - Got Video? Watch this!...Videos by Rapid 3D Graphics | ||
| | |
| | #48 |
| Senior Warrior Member War Room Member Join Date: May 2008 Location: South Florida
Posts: 3,057
Blog Entries: 8 Thanks: 347
Thanked 980 Times in 488 Posts
| |
| Warrior Banner Alert System: Get Instantly Emailed when WF Banner Slots Open Up Wordpress Sales Page Theme: Create Salesletters, Reviews, Squeeze Pages Wordpress One Time Offer Plugin: Expiring countdown timers for Wordpress Wordpress Exit Popup Plugin: Unstoppable Exit Popups for Wordpress My Blog | |
| | |
| | #49 |
| HyperActive Warrior War Room Member Join Date: Apr 2008 Location: Chiang Mai, Thailand.
Posts: 304
Thanks: 106
Thanked 152 Times in 80 Posts
|
A number of people have PMed me asking for details about my non-flyer method. Apparently there's enough interest in offline marketing, so I'll post it here. - - - - - - - - - Many years ago, I was out of work in a new city. I wasn't quite broke, but it was close, so I decided I'd start up a small part-time business while I looked around for something more substantial. I decided on house painting. It's easy to get into because many people don't want to do their own, and some of the "professionals" in the business are not very professional. It's easy to compete and to stand out. Art is not my strongest talent, but I spent about three hours drawing and re-drawing a simple, friendly little painter character as a logo mascot. It took me that long to get the figure looking good enough to use. Then I had an instant printer run me off a batch of business cards featuring that character as my logo. I handed those cards out to everybody I met. It said: Charles Burke The Careful Painter And gave my address and phone number. Note that catch phrase. A lot of people worry that when they hire a stranger, he'll come in, sling paint around, and make a mess. So I made a promise (literally, a guarantee) that resonated with most homeowners' concerns. Whatever business you decide on, try to identify a fear that you can soothe, making you a hero to your potential customers. Next, I pasted a dozen of my new cards onto a single 8.5x11 sheet of paper and had the same instant printer do up about 200 sheets, using sepia ink on buff paper - a little bit nicer and more "deluxe looking" than simple black on white. I asked him to cut the sheets back down into business card size stacks and them use printer's glue (padding compound) to make pads of the cards. I ended up with almost a hundred pads of these business cards printed on ordinary thin, buff-colored paper, with about 50 in each pad. Next, I glued each pad onto a 3x5 index card and wrote "Take One" at the top. Dead simple concept. About half of the grocery stores in my area had bulletin boards. I spent a few hours driving around to all those stores, and anywhere I saw a bulletin board I thumb-tacked up a pad of my cards. I figured it'd take months to get semi-busy. I was wrong. The phone started ringing within two days, and after one month, I was working seven days a week and had six weeks of work backed up. People would peel off a card, take it home and hang on to it for months. In a few cases, I got calls for estimates a year or more after I stopped posting the cards. When people keep your ads that long, you know it's effective advertising. It's interesting that my newspaper ads in the Business Services and classified sections pulled almost no responses. Two years later, when I moved on, I sold the painting business to a friend for a nice little profit. Moral of that story? If you want to reach real buyers with your offer, go where they go, place your ad where they actively look for ads, BUT make your ad stand out from everybody else's with original presentation and an offer that nobody else is making (I'll be careful with your home). Don't schlock it up, though... Some time back I told a friend about this and he thought he'd do a promotion for his own business. But he started cutting corners. Now, this is little technique is definitely not expensive, so spending less is hard to do. Instead, he cut his corners by ignoring style. He made all his copies on an old copier. The image quality - well, everything looked like it was 10th generation. And rather than take the job down to a print shop where they could make neat, clean-cut pads, he just had his kids cut everything out with scissors and used ordinary glue to try and make his pads. It looked like crappy and cheap. Then he came back afterwards and told me "your idea was for s**t... I got almost no calls, and no new business from it." Gee - I wonder why. With a little creative thinking, it doesn't take much more effort to look professional, but it's so worth that effort. Anyway that's how I built a brand new business from zero to fully booked without ever spreading flyers in parking lots. Oh, I forgot to mention, I had never painted a house nor hung wallpaper before in my life. I just went to the library and checked out how-to books. For other info, I asked advice at the paint stores where I bought supplies. They were happy to help me. And though I was slow at first, the work was good quality because I did take my time to do it right. Another time, I was in a small city of about 150,000. This was well before the age of computers. I looked around and saw that there were only two or three fairly large typewriter repair shops, and they were quite expensive, aimed at servicing the big companies. Nothing for the many typewriters sitting in people's homes. So I went to the library and looked up a supplier of typewriter parts and tools. They were only about 50 miles away in a nearby city. The next day, I put a small classified ad in the newspaper, offering to repair typewriters. Your Typewriter Repaired Fast Satisfaction absolutely guaranteed If it doesn't work right, you don't pay That supplier gladly sold me parts in lots of one and two, and resurfaced the rubber plattens when they required it. Again, I had never repaired a typewriter, but I managed to fix every machine, manual or electric, that came my way. My price was good, and I delivered fast. Although I wasn't flooded with work, it paid the rent, put groceries on the table and left me with considerable free time to read and goof off. The moral of these two stories? Finding customers has mostly to do with finding what people want and offering it to them in a way that resonates with what they're already thinking and feeling. You don't SELL them, you just tune into them and offer them what they're craving. Cheers from warm and smiling Thailand, Charles |
|
Is your ebook in Kindle format yet? Selling on Amazon yet? MisterEbook.com/warbooks.html | |
| | |
| | #50 | |
| Wordsmith War Room Member Join Date: Jul 2003 Location: , , USA.
Posts: 2,530
Thanks: 260
Thanked 621 Times in 320 Posts
| Quote:
from the mall manager who told me the next time he'd send me a bill for the clean up and file a formal complaint with the local police. I also got a couple calls from people wanting to know what the hell I was doing putting crap on their car. I made a few sales but it wasn't anywhere near worth the time and trouble. Tsnyder | |
| There is still nothing for sale here but a person with some imagination and a sense of humor might have a bit of fun at http://www.facebook.com/pages/DucTales/195406083832415 | ||
| | |
![]() |
|
| Tags |
| car, flyers, putting, windows |
| Thread Tools | |
| |
![]() |