Ebooks and Refunds, Difference with Marketing

roley · 07-20-2009, 08:16 PM

Most if not all ebooks through clickbank come with a refund guarantee

Yet when i go to any TOP ebook place where you can buy ebooks, or audio books there are no refunds, whats the deal with that

I mean lets face it.. once a person has your book, they can and do send in refund requests and now they have your book even though they give the same b.s " I deleted it from my computer " Yeah right!!! we all believe you NOT!

So where is the line drawn.. Like in some cases im pleased a refund policy is in place as some stuff is just crap but, i dont remember being able to walk into chapters, read a book and then take it back for a refund LOL

seems like the marketing world has got its own rules

Don Schenk · 07-20-2009, 08:25 PM

I believe Clickbank requires that guarantee period. You won't sell many without giving a guarantee. I watched what happened to a retail business I owned, when some 16 years ago I began offereing a no questions asked money back guarantee. It added 8 to 10 thousand dollars a month in additional sales... overnight, with only a handful of people requesting money back over the years.

John T. Reed is a self-published author in the real estate industry (as well as a few other industries). He is so distrustful of electronic publishing, he refuses to get involved in ebooks. He has all his books printed as large paperback books and only sells that way.

:-Don

geolt7 · 07-20-2009, 11:02 PM

Somehow, it is just the way online community perceive as safe shopping. "If you do not like what you are getting, ask for refund." I do agree that this leaves much room for abuse as some shoppers (especially those not from US) are in the habbit of doing.

Having said that, it is just like what Don mention, this strategy contributes to more sales as a result. So at the end of the day when you start counting, it is still gain.

thewizard · 07-20-2009, 11:11 PM

I wondered the same thing myself. I mean why wouldn't people just refund after buying. I mean everyone loves free stuff. I guess if your product is good, most people are happy with it and don't really bother trying to rip you off. Ofcourse there are the people that always buy and refund just to get the product free and take advantage of the offer. But from what I understand from IM friends, very few handful people ask for refunds during product launches. I hope it stays that way, otherwise we wouldn't be making much money for all the work put in.

07-20-2009, 08:16 PM	#1
roley HyperActive Warrior Join Date: Aug 2008 Posts: 392 Thanks: 0 Thanked 14 Times in 11 Posts	Ebooks and Refunds, Difference with Marketing Most if not all ebooks through clickbank come with a refund guarantee Yet when i go to any TOP ebook place where you can buy ebooks, or audio books there are no refunds, whats the deal with that I mean lets face it.. once a person has your book, they can and do send in refund requests and now they have your book even though they give the same b.s " I deleted it from my computer " Yeah right!!! we all believe you NOT! So where is the line drawn.. Like in some cases im pleased a refund policy is in place as some stuff is just crap but, i dont remember being able to walk into chapters, read a book and then take it back for a refund LOL seems like the marketing world has got its own rules

07-20-2009, 08:25 PM	#2
Don Schenk Senior Warrior Member War Room Member Join Date: Sep 2007 Location: Cincinnati, OH and beautiful Park City, UT Posts: 1,647 Thanks: 772 Thanked 494 Times in 334 Posts	Re: Ebooks and Refunds, Difference with Marketing I believe Clickbank requires that guarantee period. You won't sell many without giving a guarantee. I watched what happened to a retail business I owned, when some 16 years ago I began offereing a no questions asked money back guarantee. It added 8 to 10 thousand dollars a month in additional sales... overnight, with only a handful of people requesting money back over the years. John T. Reed is a self-published author in the real estate industry (as well as a few other industries). He is so distrustful of electronic publishing, he refuses to get involved in ebooks. He has all his books printed as large paperback books and only sells that way. :-Don
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07-20-2009, 11:02 PM	#3
geolt7 Blogging Warrior War Room Member Join Date: Dec 2007 Location: Singapore Posts: 188 Thanks: 1 Thanked 8 Times in 8 Posts	Re: Ebooks and Refunds, Difference with Marketing Somehow, it is just the way online community perceive as safe shopping. "If you do not like what you are getting, ask for refund." I do agree that this leaves much room for abuse as some shoppers (especially those not from US) are in the habbit of doing. Having said that, it is just like what Don mention, this strategy contributes to more sales as a result. So at the end of the day when you start counting, it is still gain.
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07-20-2009, 11:11 PM	#4
thewizard Active Warrior War Room Member Join Date: Jan 2009 Location: Canada Posts: 66 Thanks: 9 Thanked 8 Times in 8 Posts	Re: Ebooks and Refunds, Difference with Marketing I wondered the same thing myself. I mean why wouldn't people just refund after buying. I mean everyone loves free stuff. I guess if your product is good, most people are happy with it and don't really bother trying to rip you off. Ofcourse there are the people that always buy and refund just to get the product free and take advantage of the offer. But from what I understand from IM friends, very few handful people ask for refunds during product launches. I hope it stays that way, otherwise we wouldn't be making much money for all the work put in.