Selling an info product...without any existing following?
I've been toying with the idea of creating an info product lately.I'm a copywriter by trade, so I know how to position it and naturally... write effective sales copy.
What I'm not sure of is the best way to drive traffic to the offer.
With most successful product launches that I hear about...there's already a large following and email list to tap into - usually it's a blogger who over a period of months or years has established themselves as an 'authority' on the subject.
How viable is it to just throw up a sales page...and send some paid traffic to it?
Sid Hale
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