Google Local Search Doesn't Seem to Match with LBC Search Queries

by Izesta
0 replies
I know there is a lot of activity on the Forum about the Local Search business. Others might be interested in this.

I am a bit perplexed with Google Local Search and how to measure/track search queries and results.

I hope somebody will chime in with thoughts/expert guidance that's so commonplace here.

I did my own Local listing earlier this year. My Dashboard in my Google LBC shows 1816 impressions over the prior 30 day period. So, 1816 searchers would have "seen" my biz listing as a local search result during that 30 days. Only 127 have clicked through to my site. Doesn't seem like a lot, but I get a good share of calls and email, so I'm okay with it. I do list at #1, 2 or 3 for several different keyword searches - keywords I chose when I did the listing.

Here's what's weird: In my LBC, Google shows the "Top 10 Search Queries" - or, what searchers typed in when they saw my business listing as a match in the Local listings. Not one of these 10 Search queries match my keywords. And not one of them is a local search term. I realize we can now enter in one word and get Local Search results in some cases. But the queries in my LBC do not result in Local Searches.

If I type in what Google gives as my Top 10 Queries, I do NOT get local listings at all. Just organic. With one exception. Google shows my first name as one of the top 10 Queries. When I type in my first name, I do get my business in a 10 pack listing (IP address tracked of course).

When I look at the words used in Google's Top search queries, it's nothing more than a hodge podge of words taken from the info in my business listing.

I would really like to know what my "true" Top Search Queries are. This is information Google brags about being able to provide.

None of this gives me a warm and cozy feeling about Google's numbers and analytics for Local Search or anything.

To summarize: What's really happening in Google Local Search does not seem to mesh up in any way with Google's analytics. I'm sure Google wants Local Search to appear successful, but to provide false query data in my LBC that I can easily verify is a tad foolish. I thought Google Local was FAR from the infancy stage in terms of this basic data - (or what I believed was basic data). I wonder whether to believe the 1816 impressions.

Has anyone else looked at this closely or have any feedback?

Hope this made sense. Thanks for any advice/comments.


Izesta
#google #google local search #lbc #local #match #queries #search

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