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| AOCenteno Join Date: Aug 2008
Posts: 13
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| Background Info: I'm not selling a digital product; my product is custom-made clothing that requires the customer to design the garment along with enter their measurements. I am focused on the US right now, and brought up the guarantee question because I want to create a risk free environment for my customers. The Problem: The business model is new here in the US, and many people find it hard to believe you can get such a great fit/well made garment with you taking your own measurements. People are just hesitant to try. Possible Solution: Offer a 110% guarantee (vs our current 100%) - the extra 10% for their time if it goes bad. The studies I have read show that guarantees are rarely acted upon by consumer; in any case we make damn good clothing with most customers 96% completely satisfied by the original product received. The remaining 4% percent we either pay for alterations or rebuild the garment. My Question to You all I want to hear your experiences, especially if you notice a pick-up in sales when you offer a 110% vs a 100% guarantee. In "The Four Hour Work Week", Tim Ferris talks about a 200% guarantee.....I think this may be extreme, but I would like to hear real world experiences with the different types of guarantee out there. |
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Antonio Centeno Style Consultant, www.ATailoredSuit.com Custom Men's Suits, Shirts, and Jackets Learn to Dress - Free Informative Articles on Men's Style | |
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| Tags |
| 100%, 110%, 200%, custom clothing, effectiveness, four hour work week, guarantees, higher |
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