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Even negative outcomes can happen using the herd mentality...

by Scott Ames
4 replies
I find human behavior so interesting... Even negative outcomes can happen using the herd mentality...

Petrified Forest National Park A/B tested two versions of a sign imploring people not to steal pieces of petrified forest from the park. One mentioned large amounts of petrified forest taken away on an annual basis, the other one simply asked the visitors not to remove petrified wood. The first one actually tripled the theft ratio as it showed stealing petrified wood as something commonplace. Same effect was observed after airing an ad that implored women to vote, but mentioned that 22 million single women did not vote last year. That kind of information actually portrays not voting as more socially acceptable.

I got this from Yes! 50 Scientifically Proven Ways to Be Persuasive alex.moskalyuk


#post #read #thousands
  • Profile picture of the author entrepreneurjay
    Lol reverse psychology works every time.

    Noone wants bad luck i wouldnt take it either.
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    • Profile picture of the author Daniel Evans
      Originally Posted by entrepreneurjay View Post

      Lol reverse psychology works every time.
      It's not reverse psychology.

      If it were, it would advocate taking the wood.
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  • Profile picture of the author brettb
    "Clicking on this ad will bring you bad luck"

    I must try this one out!!!!

    Great find OP.
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  • Profile picture of the author GobBluthJD
    Of course it can. When has anyone ever claimed that only positive results occur from herd mentality?? If anything, I'd argue that the majority of herd mentality leads to bad outcomes.
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