Internet Marketing for Regular Business (example inside)

7 replies
Would Internet Marketing Benefit a Window Cleaning Company that clean windows around there local city/town?

If so how?
What would you do to grow this sort of business?
Is this space worth investing into?

Thanks guys.
#business #inside #internet #marketing #regular
  • Profile picture of the author machinisttalk
    I am pretty new to this, but I think yes definitely.

    With something like google adwords you can geotarget your marketing so your ads keywords "Window Cleaning Company" has your company show up when someone in your area does a google search.
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    • Profile picture of the author smedia11
      IM can help with many things like:

      1. Dominating local search (be found first in google for "window cleaning my city" etc)
      2. Building a list of customers and prospects
      3. Social Proof

      That said it maybe better to outsource the whole thing to someone for a few $100 a month, depends on how much time you have to spend on it.
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      • Profile picture of the author Brainster
        Originally Posted by smedia11 View Post

        IM can help with many things like:

        1. Dominating local search (be found first in google for "window cleaning my city" etc)
        2. Building a list of customers and prospects
        3. Social Proof

        That said it maybe better to outsource the whole thing to someone for a few $100 a month, depends on how much time you have to spend on it.
        Thanks for your reply, I want to put the time in myself as I want to learn as I do it .

        I feel this is the best way to get my hands dirty and learn some lessons.
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    • Profile picture of the author agmccall
      Originally Posted by machinisttalk View Post

      I am pretty new to this, but I think yes definitely.

      With something like google adwords you can geotarget your marketing so your ads keywords "Window Cleaning Company" has your company show up when someone in your area does a google search.
      That is a sure fire way to pi$$ your money away.

      al
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      "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author wolfmmiii
    Originally Posted by Brainster View Post

    Would Internet Marketing Benefit a Window Cleaning Company that clean windows around there local city/town?

    If so how?
    What would you do to grow this sort of business?
    Is this space worth investing into?

    Thanks guys.
    Absolutely. For starters, marketing your business online increases your reach so more people can find you. If you don't have an online presence right now, establish one - right now.

    I suggest establishing a Facebook page that matches your website branding as well.

    Once you have an internet presence, begin building your facebook fan base. Since I don't know anything about your business, I can't tell you what kind of content to create but what you want to do is build an audience of people whom you are trying to reach.

    As you build hat audience and build a relationship with them, you can begin marketing your services to them.
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  • Profile picture of the author talfighel
    When you have your own website online, you can reach more people. You can show people your services online when they have the time to take a look at your service.

    You also have the benefit to use social marketing/paid ads to get far more customers then you would marketing your business offline.
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    • Profile picture of the author JohnMcCabe
      Along with some good replies from folks that I know know what they're talking about and one huckster posting a blatant ad in defiance of the rules, you're only getting half of the story.

      Along with finding new business, a thriving online presence, particularly the combination of a good website, email publication and Facebook page, can help you build the proverbial fence around the customers/clients you already have. This is especially true for smaller businesses who can't man the phones 24/7 and aren't big enough to get away with 7-rings-of-hell voicemail menus.

      It's right and good to spend time and effort seeking new business, but it's often more profitable to better serve the business you already have. This is especially true in service businesses that depend on long term or recurring projects like washing windows, landscaping, etc.
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