When To Use A Landing Page?

5 replies
what campaign types lead them selves to using a landing page?

I think I understand the goal of using a landing page but I have two questions:

If I have someone enter their email to move to the next step, why would they register again? That seems like a time I wouldn't use a landing page.

Also what domain do you use for a landing page? Does it match the site you are referring them too?

I am pretty confused lol sorry if im on the wrongggg track.
#landing #page
  • Profile picture of the author kursat
    You can use the same domain - just create a new page or a sub domain for the landing page. Landing pages and squeeze pages are teasers that would make your customers click on a button or fill out an opt-in form. You can build autoresponder lists with them and market your list your products. Also if you use to market someone elses product with PPC ads then you would need a Landing Page.
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    • Profile picture of the author machinisttalk
      Originally Posted by kursat View Post

      You can use the same domain - just create a new page or a sub domain for the landing page. Landing pages and squeeze pages are teasers that would make your customers click on a button or fill out an opt-in form. You can build autoresponder lists with them and market your list your products. Also if you use to market someone elses product with PPC ads then you would need a Landing Page.
      It all makes sense if I am creating a landing page into my own website; I own the domain, I can connect it to my registration system, etc. But creating one for someone elses domain/site doesn't make sense yet. thinking about it too much?
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  • Profile picture of the author isaacjvega
    Hello

    Id like to give you an oriented view of what you need to do here, i think you are kindly confuse!

    Originally Posted by machinisttalk View Post


    1. If I have someone enter their email to move to the next step, why would they register again?

    2. Also what domain do you use for a landing page?

    3. Does it match the site you are referring them too?

    4. I am pretty confused lol sorry if im on the wrongggg track.
    1. When you ahve traffic coming in your website, basically they have to do something. could be read your landing page sales pitch ( Careful here because conversion rate depends on how good is your content written) or they get into a Squeeze page that only have a few data about your product or service.

    In both sites they can submit their email address, as long as you have properly install your autoresponder and your newsletter funnel.

    If you mean " double optin" is a class of Spam avoidance used to prevent people to " Never Get" your info in their inbox.

    2.You can use a Brandable domain name, something that the people can remember, now in terms of SEO, you have to be very specefic on your product name if you want your landing page rank in SERPs, When i create a product i always want some google love so you know, you can Keywork-Research your product name in SemRush.com ( Not affiliate)

    3. You have to be careful again due to the Copywrite policy, when you create a landing page to promote a product, it has to be unique, have their own conten written by you or outsourced . Now in terms of conversion, my statics says that is better to Match product "colors" insted of copy and paste text from them.

    4. Dont worry, if you have any questions, please feel free to contact me by PM:
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  • Profile picture of the author RealCasher
    You can use just 1 generic domain name and have endless landing pages (using folders)

    When they put their email address they will be added to your list and you will keep contacting them via emailing, they won't have to re-sign up/optin again.
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  • Profile picture of the author Frank Donovan
    Originally Posted by machinisttalk View Post

    what campaign types lead them selves to using a landing page?

    I think I understand the goal of using a landing page but I have two questions:

    If I have someone enter their email to move to the next step, why would they register again? That seems like a time I wouldn't use a landing page.

    Also what domain do you use for a landing page? Does it match the site you are referring them too?

    I am pretty confused lol sorry if im on the wrongggg track.
    A landing page is simply any page that a visitor arrives at when clicking a link or typing in a URL. It can be the home page of your website, for example.

    If you mean a squeeze page, that's typically a simple page designed to capture an email address or encourage a single action from your visitors. It's usually separate from the rest of your site, but can be set up on a sub domain (e.g. www.yourdomain.com/signup). To be effective, the squeeze page should be free of other distractions, such as extraneous content, adverts, external links etc. that might divert your visitors from the main purpose of the page - which is usually opting in to your list.


    Frank
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