Site with potential. Next reasonable steps?
I have accidently created a niche site for a, appearantly still much loved, game. Accidently because since i "kickstarted" it about 2 months ago, there basically always are somewhere between 15 and 30 people on it. Resulting in some Adsense earnings around $10/day.
It has some registration only features what led to 1'500 users, where 700 agreed to get a newsletter (where i have done nothing with yet). Also those users generate content, probably poor ones, but at least very regulary.
The site is somewhat strongly optimated. It scores nice in Google Pagespeed Insights, is perfectly responsive on any devices (read: bootstrap), and usually is very fast loading with a very low error rate. It also features all the fancy things like og:tags and schema.org.
At this point it is just going on like this. It does not really decrease and does not really grow. I post on Facebook and Twitter all few days (not that much followers yet) and on reddit every other week when i change something bigger on the site. The latter always results in a x1.5 to x2 visitor increase for about 30 hours.
Facebook ads didnt work at all for me (high costs and high bounce rate).
Also my competitors mostly are doing this for at least 1 year and rank therefore (also trough many natural backlinks trough youtube and therelike) always before me on the interesting keywords.
I hope this is enough information to get some ideas, i would love to hear some opinions about what my next steps should/could be.
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