To Anyone Who Purchases or Creates Prodcucts

It is always good to have a balance with text and illustrative images. I normally use the images to illustrate the steps I've laid out in the text.

I create my products in a step by step fashion for example, Step .1 would be do xyz and then have the image below to illustrate the steps.

I'll send you a PM now then I can send you an actual example of what I mean.

Great authors have been keeping readers spell-bound for centuries with nothing more than compelling text - no pictures, no video, no sound. Still, they entertain, enlighten, and keep the reader's attention for hours on end.

So text alone can meet your three criteria above if you know how to write effectively.

I'm not saying you shouldn't use images, photos, or whatever other media you want . . . I'm just saying that text can do all that you want if you're good enough at crafting it.

Steve

Some of the things I have found work extremely well...

1. If possible, start by showing the reader what they can achieve or what they will achieve first, then outline a clear series of steps to get there. For example, if Chapter 1 is about losing the first 10lbs - show them a before and after picture...if Chapter 1 is about getting your dog to listen (dog training) - then show a picture of an obedient dog, etc... This way you reinforce the outcome maximizing interest in learning " how to"

2. I like mixing text with video or text with audio. So, I may have a section of an ebook that talks about a certain method and then have a graphic link to a video where they access a 5-minute tutorial or case study

3. I'm a big fan of properly mixing white space - don't overload them with text, a mixture of text with white space is best

4. I have also used interaction - for example, a link to a surveymonkey survey or a link to my email where they share their feedback or progress so far tends to work very well.

5. I typically try to include exercises at the end of each section so they apply the information and actually take some action - this is more to help them learn, but does improve the perceived value from just being a "book" into being a "course" or "training program" - even better, it sets you up to offer an upsell around coaching where for extra money they can attend a weekly or bi-weekly coaching call and share their answers with you or the group (depending on the coaching method)

Jeff