What Type Of Freebie Can Be Used To Build An Email List For A Sports Website?

Deebee23,

To know what can grab the attention of your target audience and generate ideas from those things -- I suggest looking at recent issues of top selling magazines that are relevant to your target audience ...

To know what your target audience is currently searching for, watching, buying, sharing and talking about that's related to your niche -- You can use Google Trends, Youtube Trends Map, Amazon Best Sellers, eBay Market Research, Twitter Search, BuzzSumo, SocialMention, WhatsTrending, Social Lead Freak, Keyword Snatcher, the Google Adwords Keyword Planner and the Bing Keyword Tool ...

To know what keywords are being targeted by top competing sites in your niche for their organic and paid campaigns -- You can use SpyFu ...

Once you know what could most likely grab their attention, entice them to engage with your content and compel them to do what you want -- You can outsource content / product creation to others who can do a much better job than you, if that were the case ...

Also, your opt-in offer doesn't need to be an ebook or a report or any packaged information -- It can be an app / software, a trial subscription to anything relevant, a service, a discount for a premium something and so on ...

You can write a strategy guide. However, you should do some research using Google Adwords or maybe REDDIT so you can see which topics to hit. There are, I'm sure, gaming forums where people ask questions regarding Madden strategy. Focus on the most common questions.