Adwords - organising my account properly

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Hi

Just a question about how best to organise my Adwords account:
I have my "Campaign 1". And in that campaign I have ad groups called after keywords. So for example my first ad group is called "explainer video Ireland". Geographically, that group will target Ireland with the keyword "explainer video". My second ad group is called "explainer video uk"..... so that's targeting the UK with the same keyword "explainer video". So there will be 2 ad groups with the same keyword in some cases. I think I heard somewhere that you shouldn't have the same keyword in multiple ad groups. Is this corrrect? Am I structuring my ad groups incorrectly?

THanks
#account #adwords #organising #properly

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