Product Creation- Not Good

20 replies
I create products every month for my sales funnels.

They usually go along one main topic all the way through all products. Specifically:

$10 Front-end> $47 Core Product> $97 cross-sell/up-sell> $197/$997 High Ticket.

Lately I have been feeling like my products have been less than extraordinary and it is really worrying me.

When I create a product I usually research all I can about the topic and even purchase "the main product/courses" on that subject and put it all together into my own views etc.

What do you do when you finish a product, look it over and are disappointing. That's the way I feel and yet am having trouble adding more value to justify the purchase price.

Dan Kennedy once said something along the lines of,

You would never want to have a "bad" product but its not the worse thing in the world, the marketing of that product matter more...

What do you guys think, can you help me out with some advice or suggestions?

thanks.
#creation #good #product
  • Profile picture of the author heruma
    Perfection is the enemy of all product creators.

    Microsoft never wait until it's products is extraordinary or perfect. They always come out with patches.

    Launch your product, listen to your customer's feedback, then you will know what your customers or prospect customers want more of, then you can upgrade or launch new product.

    Again, do not wait until you are satisfied with your products. You will never ever launch.

    As for price, it is relative. For someone who do not know anything about what you are telling them and are lazy or do not know where to look, any price is a good price.

    For haters, a free product is too costly for them.
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  • Profile picture of the author icoachu
    Why don't you contact people who bought your products in the past?

    Get guidance regarding where you can improve.

    People can give you their opinions but unless you LISTEN TO YOUR CUSTOMERS, you're just taking shots in the dark.
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    • Profile picture of the author Slade556
      Originally Posted by icoachu View Post

      Why don't you contact people who bought your products in the past?

      Get guidance regarding where you can improve.

      People can give you their opinions but unless you LISTEN TO YOUR CUSTOMERS, you're just taking shots in the dark.
      I agree with the suggestion right here. Having a talk with your customers might help you understand what it is they want, what their needs are, why they chose you in the first place and so on. In the end, their voice matters most.
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  • Profile picture of the author John Westbrook
    Originally Posted by TakenAction View Post

    I create products every month for my sales funnels.

    They usually go along one main topic all the way through all products. Specifically:

    $10 Front-end> $47 Core Product> $97 cross-sell/up-sell> $197/$997 High Ticket.

    Lately I have been feeling like my products have been less than extraordinary and it is really worrying me.

    When I create a product I usually research all I can about the topic and even purchase "the main product/courses" on that subject and put it all together into my own views etc.

    What do you do when you finish a product, look it over and are disappointing. That's the way I feel and yet am having trouble adding more value to justify the purchase price.

    Dan Kennedy once said something along the lines of,

    You would never want to have a "bad" product but its not the worse thing in the world, the marketing of that product matter more...

    What do you guys think, can you help me out with some advice or suggestions?

    thanks.
    This is a cool topic I think. IMO do your best. Then release it and then if you look at your best that you've done and feel you can improve, do it if the product proves to be a viable project to move on. Your initial "best" may produce a product that is a bust in which case why would you want to do it again...unless it's a bust because it wasn't good enough?

    I think being aware of the weaknesses in your product shows you care and are a good person and not just trying to squeeze money out of people so that's good. But remember, you did your best (hopefully) and maybe later you can out do it, for now just get it to people and see how they feel about it. They may love it as it is.

    Perspective is often the issue. But again, keep moving in that direction of always wanting to give the highest quality you can.

    On a different note, what defines "quality" in that instance? Quality of information or deliver? Or both?

    Focus on making the information, or whatever the core of what you're selling is, the high quality and best you can. If the quality of delivery is subpar but the information is killer, no worries. It's like the difference between buying from a store and buying from Ebay. You buy something at the store based in large part on the packaging and marketing done as such. A beautifully and well executed packaging may sell an item in the store...but on ebay it may arrive in a beat up old box. The "ebay version" had a great sales page, pictures, etc...you open the ugly box and there's that pristine quality product inside.

    Delivery isn't everything.

    Anyway, just some thoughts.
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  • Like your sig says, "The best thing you can do is put your product out there" and see how the market receives your product. Not all products are a smash hit when we launch, but when we test it in a soft launch, then we can tweak and perfect the sales conversions of it as we get feedback from our clients
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  • Profile picture of the author Kurt
    I've created products I haven't been thrilled about once they were finished. Often, I just give these away as bonuses to other related products. They can also be used as incentives for an opt-in.
    Signature
    Discover the fastest and easiest ways to create your own valuable products.
    Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
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  • Profile picture of the author Marked09
    To be honest, I often have doubts on the progress that I'm making. I guess that's normal for most of us! When I'm feeling down and I want to give up, what I normally do is look back and see how far I've gone.

    From there I try to learn what are the things that I can improve when I launch my next product.

    If you didn't have much sales on your previous products:
    Did you recruit enough affiliate on board?
    If not, Did you give enough commission? Does your Sales Copy Converts well?
    Did you have a lot of refunds?
    If yes, ask why the people don't like your product? Perhaps they think the value you're giving them is not worth the money the paid for, maybe they are looking for more proof (something like that)
    What happen to the email list that you've built previously? Did you manage to build relationship with them and make more money?

    There are a lot of questions to ask and probably why you're having doubts right now. Keep moving forward, you're already ahead of the majority who did not take action!
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    • Profile picture of the author discrat
      It is important to realize that your products will not be perfect. Ever !

      If they do deliver quality and good value to the end user that is what really matters.

      And as Dan Kennedy say it becomes about the marketing after that


      - Robert Andrew
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      • Profile picture of the author TakenAction
        Originally Posted by heruma View Post

        Perfection is the enemy of all product creators.

        Microsoft never wait until it's products is extraordinary or perfect. They always come out with patches.

        Launch your product, listen to your customer's feedback, then you will know what your customers or prospect customers want more of, then you can upgrade or launch new product.

        Again, do not wait until you are satisfied with your products. You will never ever launch.

        As for price, it is relative. For someone who do not know anything about what you are telling them and are lazy or do not know where to look, any price is a good price.

        For haters, a free product is too costly for them.
        Awesome post, thanks man. I just got in a slump I guess of worrying about the quality of my products. I'll just continue pumping out the best quality I can and if I see high refund rates on a product I'll survey and fix.

        Originally Posted by John Westbrook View Post

        This is a cool topic I think. IMO do your best. Then release it and then if you look at your best that you've done and feel you can improve, do it if the product proves to be a viable project to move on. Your initial "best" may produce a product that is a bust in which case why would you want to do it again...unless it's a bust because it wasn't good enough?

        I think being aware of the weaknesses in your product shows you care and are a good person and not just trying to squeeze money out of people so that's good. But remember, you did your best (hopefully) and maybe later you can out do it, for now just get it to people and see how they feel about it. They may love it as it is.

        Perspective is often the issue. But again, keep moving in that direction of always wanting to give the highest quality you can.

        On a different note, what defines "quality" in that instance? Quality of information or deliver? Or both?

        Focus on making the information, or whatever the core of what you're selling is, the high quality and best you can. If the quality of delivery is subpar but the information is killer, no worries. It's like the difference between buying from a store and buying from Ebay. You buy something at the store based in large part on the packaging and marketing done as such. A beautifully and well executed packaging may sell an item in the store...but on ebay it may arrive in a beat up old box. The "ebay version" had a great sales page, pictures, etc...you open the ugly box and there's that pristine quality product inside.

        Delivery isn't everything.

        Anyway, just some thoughts.
        Yeah exactly if it is a "bust" I'll just re-do some aspects and add some more value until it becomes more successful.

        Quality of information over how it's delivered, always.

        Yes I also want to make it so it's easily readable and clear but I will always take the quality over how it's delivered.

        thanks man.

        Originally Posted by Marked09 View Post

        To be honest, I often have doubts on the progress that I'm making. I guess that's normal for most of us! When I'm feeling down and I want to give up, what I normally do is look back and see how far I've gone.

        From there I try to learn what are the things that I can improve when I launch my next product.

        If you didn't have much sales on your previous products:
        Did you recruit enough affiliate on board?
        If not, Did you give enough commission? Does your Sales Copy Converts well?
        Did you have a lot of refunds?
        If yes, ask why the people don't like your product? Perhaps they think the value you're giving them is not worth the money the paid for, maybe they are looking for more proof (something like that)
        What happen to the email list that you've built previously? Did you manage to build relationship with them and make more money?

        There are a lot of questions to ask and probably why you're having doubts right now. Keep moving forward, you're already ahead of the majority who did not take action!
        The sales from my previous products are good and the refund rates are average. Just after a while of creating products every month I get worried that I am trying to go to fast that the quality diminishes.

        Originally Posted by discrat View Post

        It is important to realize that your products will not be perfect. Ever !

        If they do deliver quality and good value to the end user that is what really matters.

        And as Dan Kennedy say it becomes about the marketing after that


        - Robert Andrew
        Yep the only thing that worries about what Dan said (even though I like it at the same time) is that if your products make a good amount of sales because of the marketing and the refund rates are still average then people count it as a success

        but...

        that is not how you create a loyal following who want to buy something as soon as you release it. Over delivery and going beyond what they expected is how...

        Anyways, thanks man.
        Signature

        The best thing you can do is put yourself out there.

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        • Profile picture of the author Marked09
          Originally Posted by TakenAction View Post

          The sales from my previous products are good and the refund rates are average. Just after a while of creating products every month I get worried that I am trying to go to fast that the quality diminishes..
          Your worrying to much! I think your doing just fine. People will start to drop eventually after some time and only a small portion of the list you've collected will stay.

          Focus on optimizing your Customer Life Time Value on your funnel and you'll be fine.

          Don't worry too much on the things you cannot control.
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  • Profile picture of the author pietjeplukt
    make it a special discounted product, instead of front end, main and upsell
    turn it into a lower priced product with 1 upsell also heavily discounted, make your audience happy providing high quality for a lower price this time, if they are used to your high prices they will be very happy this time and you havent done all the work so far for nothing, thats what i would do

    good luck!
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  • Profile picture of the author Tim Franklin
    You have trapped yourself into a "mindset" where confusion is the main point of revenue, that is not a good business model.

    When you go to the mall or any retail center is there a sign there that says, hey for just $28 bucks more we can make that nice diamond ring look twice as nice.

    Well shine that thing up and it will only be an extra $28 bucks...

    Or, hey you can get an even nicer looking diamond with special glowing beacons and that is just another 79 bucks, but wait, for that free Elvis CD, go for the Gold where you can really make the money...

    Confusion does not create success, when you go to the mall you see the price, no confusion...

    You either buy it or you don't, its simple and its effective, why play the games of the "Gurus" most of those guys move around a lot, ever wonder why that is?

    Don't be a Guru, don't even try to be one, because they are not real businesses, they won't last, why would you ever want to copy a failed business model?

    Just a few things to consider, )))
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    • Profile picture of the author TakenAction
      Originally Posted by Tim Franklin View Post

      You have trapped yourself into a "mindset" where confusion is the main point of revenue, that is not a good business model.

      When you go to the mall or any retail center is there a sign there that says, hey for just $28 bucks more we can make that nice diamond ring look twice as nice.

      Well shine that thing up and it will only be an extra $28 bucks...

      Or, hey you can get an even nicer looking diamond with special glowing beacons and that is just another 79 bucks, but wait, for that free Elvis CD, go for the Gold where you can really make the money...

      Confusion does not create success, when you go to the mall you see the price, no confusion...

      You either buy it or you don't, its simple and its effective, why play the games of the "Gurus" most of those guys move around a lot, ever wonder why that is?

      Don't be a Guru, don't even try to be one, because they are not real businesses, they won't last, why would you ever want to copy a failed business model?

      Just a few things to consider, )))
      Wait please explain what you are saying a bit more.

      This business model doesn't work?

      It was kind of hard to follow are you saying up-sells and cross-sells aren't a business model?
      Signature

      The best thing you can do is put yourself out there.

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  • Profile picture of the author TimothyTorrents
    I just wrote a free report (in my sig) a few days ago and I already feel like either deleting it or editing it. I think it's a common problem for product creators, especially written products. There are a lot of authors that write up a novel and then feel like trashing it.

    I personally think that it's okay to publish a product that's not perfect, let it roam the marketplace for a bit, and then work on a new one if it's absolutely trash. Feedback is important, too.
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  • Profile picture of the author Ayawa
    (I don't know that am I right or wrong) As I think this is a kind of mistaken mention spring up through ourselves.

    How?

    Example, You write a Book. As the writer you spend hours and hours with its contents. Now what happens? Content you've written starts being familiar & normalize with you and it feels like not enough.....

    So, you move up to further advanced contents.

    Again.........

    Again.........

    So,

    Don't forget this,

    For a man who knows nothing about make money online, "Google Adsense" is a killer information.
    Signature

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  • Profile picture of the author Eagle07
    If you feel you are not satisfied with what you have finished, you have to review and see what needs to be improved. You should set the objectives of your product so that one you have met those objectives then there should be no worries. Market it and let your customers give you feedback for improvement.

    I have learned a rule from Yanik Silver and that is: You will never have a perfect business, so get over it... as NIKE say... JUST DO IT! =)
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  • Profile picture of the author CDarklock
    When I can improve my products, I do that, and send the updated version to all existing customers for free.

    Then I raise the price. Better product, higher price, right? Value for value.

    I have done the opposite in the past: I do a product for $17, I dedcide it's not good enough, I lower the price and do a partial refund to all existing customers. But since then I've gotten a lot better at delivering at or around the price point I charge.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author tj
    Originally Posted by TakenAction View Post

    I create products every month for my sales funnels.

    They usually go along one main topic all the way through all products. Specifically:

    $10 Front-end> $47 Core Product> $97 cross-sell/up-sell> $197/$997 High Ticket.

    Lately I have been feeling like my products have been less than extraordinary and it is really worrying me.

    When I create a product I usually research all I can about the topic and even purchase "the main product/courses" on that subject and put it all together into my own views etc.

    What do you do when you finish a product, look it over and are disappointing. That's the way I feel and yet am having trouble adding more value to justify the purchase price.

    Dan Kennedy once said something along the lines of,

    You would never want to have a "bad" product but its not the worse thing in the world, the marketing of that product matter more...

    What do you guys think, can you help me out with some advice or suggestions?

    thanks.
    Are you researching the markets first? Meaning what your potential customers needs and what kind of main products / courses are already on the market?
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  • Profile picture of the author Steve B
    Originally Posted by TakenAction View Post

    When I create a product I usually research all I can about the topic and even purchase "the main product/courses" on that subject and put it all together into my own views etc.

    TakenAction,

    Just a comment on how you're creating products.

    I believe research is important. I also think purchasing the main products and courses in the niche is often a good idea so you have a "feel" for what the competition is selling.

    But to then "put it all together," as you say, is to basically regurgitate what is already out in the market. Yes, adding your own opinion or review to the mix does give you some unique content; but what it doesn't do is give your audience new information, insights, and niche content that they can't find elsewhere.

    IMO, you want to be a thought leader, a niche expert, someone who can add value and ideas that are not just a re-hash of what others are saying.

    Every market is different and sometimes being a thought leader in a market is a hard thing. That's why very often it's a good idea to delve deep down in a market and carve out a space for your business that is a little different than every other business.

    Ask yourself: How many other business competitors in my niche are basically selling the same kinds of products that I'm creating? Do some searches on Google of your top competitors and see what their main products are.

    Here's a free tool to use: Similar Web (just type in a competitor's web site)

    If you find that there are lots of other businesses trying to make money in your niche doing basically what you are trying to do, you are not being different enough to lessen the competition, especially if your top competitors are mega-sites (household terms).

    You may have heard the phrase: differentiate or die! It's pretty blunt but it points out that others who are already established online are going to get most of the trust, attention, and sales.

    I hope this helps a little.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author Janice Sperry
    I have never tried to create a product every month and I think that is your core problem. Why not try providing a little but regular value to keep your current list interested. Then spend more time marketing your best product to get new customers instead of creating new products. Then once or twice a year offer an awesome new product to all of them.

    I didn't see where you mentioned the niche since that can make a difference. Maybe everything I said does not fit your particular business model.
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