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Launching my Amazon product

by nerozero
17 replies
Hi all,

I want to give away 50 of my Amazon product for £1 (normally £13.99).

I have tried doing facebook ads that lead to a landing page, but I am not getting much luck, I only need a list of 50 people to give my Amazon code to.

What is the easiest way to get this, I was thinking about groupon or such sites but they seem to never approve my posts which I don't understand.

Any advice?

Thanks,

Loz.
#amazon #launching #product
  • Profile picture of the author nerozero
    Nobody has experience with this?
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    • Profile picture of the author Steve B
      How is selling something at a reduced price "giving it away"?

      You're still requiring people you have no selling relationship with to enter into a financial transaction. That's not giving anything away for nothing.

      Most people are hesitant to pull out their credit cards unless they trust the source and really want the product badly.

      So there are a number of reasons why your offer is not being accepted.

      Steve
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      • Profile picture of the author nerozero
        I am offering something for £1 which would cost anywhere from 15-30 anywhere else?

        Also I am selling on Amazon, so the source is trusted automatically no?

        thanks
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  • Profile picture of the author Pdomain
    Banned
    Originally Posted by nerozero View Post

    Hi all,

    I want to give away 50 of my Amazon product for £1 (normally £13.99).

    I have tried doing facebook ads that lead to a landing page, but I am not getting much luck, I only need a list of 50 people to give my Amazon code to.

    What is the easiest way to get this, I was thinking about groupon or such sites but they seem to never approve my posts which I don't understand.

    Any advice?

    Thanks,

    Loz.

    As you are trying FB ads and other related promotional stuffs, you are giving your time here without any luck..... what if you started writing reviews of your own products on your own website.. you will start getting visitors from search engines and these visitors will be targeted visitors as well.
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    • Profile picture of the author Kay King
      I'm unclear on what you plan to do - are you selling at a sale price THROUGH Amazon - or using the Amazon name and selling the product cheaply outside the Amazon site?

      If you are charging for the product - it is not a giveaway. If you are using the Amazon name - and not selling through Amazon - you might be violating terms you agreed to.
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  • Profile picture of the author Manuelcrc
    I think you should be very clear about what you want to achieve with this promotion. Are you planning a giveaway (in which case you should charge $0) or are you trying to build a list (in which case I'll advice creating a squeeze page on your website.

    Lastly, I think you should go through this forum, lots of information abound...if you can be patient enough to sift through and find those that apply to you.

    Emmanuel
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  • Profile picture of the author MarketResearchAmazon
    Originally Posted by nerozero View Post

    Hi all,

    I want to give away 50 of my Amazon product for £1 (normally £13.99).

    I have tried doing facebook ads that lead to a landing page, but I am not getting much luck, I only need a list of 50 people to give my Amazon code to.

    What is the easiest way to get this, I was thinking about groupon or such sites but they seem to never approve my posts which I don't understand.

    Any advice?

    Thanks,

    Loz.
    What kind of products you are giving away?
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    • Profile picture of the author Kay King
      Typical of some threads recently - impatient for an answer but then left and didn't come back yet to read replies.
      Signature
      Saving one dog will not change the world - but the world changes forever for that one dog
      ***
      Live life like someone left the gate open
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      • Profile picture of the author nerozero
        I want to give 50 of the product away for £1. This makes more sense as newcomers to Amazon cannot leave reviews if they purchase the product for 0. My system is to get as many reviews as possible.

        All I want is a list of 50 people to give this offer too and then I will chase them up to leave a review on my Amazon page.

        So far I have spent £8 and got 4 emails, so I would be looking at £100 for 50 emails.

        Is this realistic or should I be getting a better return that this?
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        • Profile picture of the author microscopes
          Originally Posted by nerozero View Post

          I want to give 50 of the product away for £1. This makes more sense as newcomers to Amazon cannot leave reviews if they purchase the product for 0. My system is to get as many reviews as possible.

          All I want is a list of 50 people to give this offer too and then I will chase them up to leave a review on my Amazon page.

          So far I have spent £8 and got 4 emails, so I would be looking at £100 for 50 emails.

          Is this realistic or should I be getting a better return that this?
          What are you talking about emails? I thought you are trying to get sales and reviews. Which is it? Emails or sales?

          Are you selling on Amazon.com or your own e-commerce site.
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          • Profile picture of the author nerozero
            I want to get 50 emails so I can give them a code so they all buy at once, then I will chase them up for reviews. I want to spike the algorithm through this method.

            I am selling on Amazon.
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  • Profile picture of the author ContentPro22
    If you're going to "give it away" then REALLY "give it away" for FREE. Otherwise, it's just considered a "discount".
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  • Profile picture of the author ben500
    I am totally confused.

    OP, would help if you give us some context

    At the end of the day it doesnt matter how much something used to cost. What matters is wether or not it is worth the currenr price of £1 and do they trust you? I sort of get the impression the answer to both is likely to be no.
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    • Profile picture of the author nerozero
      Why is everyone picking me up on the 'giving it away' should be free thing, this is nothing to do with the question.

      I am making about 5 sales a day currently at 13.99. I want to offer a huge discount to 50 people and sell them it for £1, I want to do this to sell 50 or so in a day or 2, this will allow me to chase them for reviews, move me up in the Amazon algorithm and a lot of other good stuff.

      That theory is sound, anyone who knows Amazon knows this, so this is not what my question is about. I would like to know the best way to collect these 50 emails and how much that should really be costing, I don't want this to take weeks. If I have to spend 100 on advertising to get these then I will, as the end result will be more sales and I will make this back quickly.

      So the end question is so far I have collected 5 emails for around £10, is this what you would expect or would you be expecting to have collected a few more emails for this amount? I am new to the advertising part so this is what I am asking about.

      I understand the giving away, but at such a huge discount I may gather emails slower but surely should still be getting them quite quickly, in my view if I was offering it free people would trust it even less...

      Hope this makes it clearer.

      Thanks
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  • Profile picture of the author ben500
    Ah right, thats easy to answer.

    Build a squeeze page to collect them for you.

    However if you are selling the product at £1 but each persons email has cost you £2........

    I hope the intention was to well this products as a loss leader.
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    • Profile picture of the author nerozero
      Yeah I mean I will be operating at a loss but my end game is to improve my ranking with sales in a short period + reviews so if I get a couple more sales each day I don't mind losing £100 or so.

      I have a squeeze page and am using facebook ads to direct people to it, I would say I have about a 20% conversion rate of people that click the ad, does this seem right? It is targeted so I assumed this would be higher
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  • Profile picture of the author texasgiantbargains
    @nerozero - I feel you. Unfortunately, the strategy works well when you run the ads for an extended period of time. I've tried this before and here are a few things to keep in mind.

    a) The quality of sign ups depends on the product, images and the FB ad itself not just the pricing

    b) My click through rate was brilliant and cost per click was @ 18 cents and over 69 people signed up. Pretty good huh! But not everyone went to the Amazon product page and made a purchase. So your follow up should not be just for feedback but also to chase them to buy stating the limited time reduced price offer.

    c) You probably have the same mindset I had when I ran the ads. As soon as someone sees and signs up, we assume they purchase and will leave an honest feedback.I noticed in my case, that of the 69, only 15 made a purchase and of that only 2 left a review and it was honest positive reviews but came in after 2-3 weeks of using the product. So my primary assumption that someone buys and I get a magical verified review was flushed down the gutter

    Yes, I did follow up on the rest but then, they did not leave a review. So in essence the purpose of the FB ad wasn't quite achieved fully but only partially.

    Most important point - Amazon looks for consistency in sales spread over time. I have heard small spike in sales helps too but consistency seems to work better. Obviously it is hard to define the science behind it as its a part of their Algo. But in general, consistency seems to work better and I'm assuming you are using a super URL.
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