Do you have About Me page on your site? Why?

In every broad niche, I create a pen name and try to come up with a "hook" that is true, but is dramatic in the niche I'm targeting. Then I will generally set up social profiles and about me pages for several sites under this same pen-name, as long as they are all loosely related. For example, I have an "identity" that is a fitness aficionado. His "hook" is that he lost weight after a divorce so he could get back in the singles game.

This is a TRUE STORY for me. I did this by discovering weight training. This was years ago now, and I'm now happily re-married and not so fit anymore (as one tends to get when happily married) . But the experiences I had and things I learned allow me to talk intelligently about lots of subjects having to do with weight loss and fitness. And this identity continues to do so, frozen in time like a television character.

But I use a different pen name in the fitness niche than I do in say, the IM niche. Because I find for this personality kind of marketing, it can become muddled if you reach too far. It's bad for "branding" even at a tiny level. For example, do you think many people would buy Martha Stewart's goods if she had a line of handguns with her name on them?

Or do you think Oprah would continue to enjoy the success that she had if she also gave very graphic sexual advice to men on a late night web radio show?

There's nothing dishonest about my pen names (except for my actual name and sometimes photo) but hey, it's the internet, and protecting my identity is important to me).

I use pen names in NEARLY every niche I'm in, but not all. Sometimes there will even be overlap, but I certainly never go so far as to target the same niche with multiple identities. It just seems like overkill to me. But hey, maybe one day.


If you're talking about a page on your own site, yes, but only as much as any other page would. More pages = more results.

As far as "About Me" or profile pages on social sites, yes many of these pages can carry PR eventually, because many of your posts and things will point back at it. You should have links from your profiles back to your sites, so you can take advantage of that effect.