How would digitalmarketer.com's funnel change for products with lots of "urgency"?

9 replies
Hi;

Ryan D takes a pretty gentle approach since the funnels and "The machine" he introduces takes care of a lot of business in a relatively longer time (opt-tripw-core-maximizer.....and email follow ups).

But I think it might be a bit different for products with great urgency for example "Pimple cure in 12 hours".

Has anyone heard Ryan D talk about this?

Probably even an optin page is not necessary. Take is straight to "cure" since visitor "wants' to be a customer already.

Ideas?
#change #digitalmarketercom #funnel #lots #products #urgency
  • Profile picture of the author Brent Stangel
    Has anyone heard Ryan D talk about this?
    Why not ask him?
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    • Profile picture of the author Marked09
      Originally Posted by Brent Stangel View Post

      Why not ask him?
      Good Point

      If you're a paid member of the digitalmarketer, there is a weekly or monthly(not sure) Q&A. I think that would be the best option.

      Anyway,just to answer your question,

      Ryan's approach is more of a business and long term approach. Mainly the funnels focus is to build trust and relationship

      He has a proven figures on how much the "digitalmarketers" customer life time value is thus he's not using the common "Hype" approach to get people to buy from him immediately.

      compared to other sales funnel out there where a lot of marketers are more focused doing "Crash and Burn" method which focuses more on sales than building relationship to long term customers.

      Primarily the focus on this funnel is "hype" / "B.S" so they can . They try to use the"Greed" / "Emotional" factor to get their prospect to take action.
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      • Profile picture of the author behnampmdg3
        Originally Posted by Marked09 View Post

        Good Point

        Primarily the focus on this funnel is "hype" / "B.S" so they can . They try to use the"Greed" / "Emotional" factor to get their prospect to take action.
        the issue with that is that almost all competition are doing exact the same. It probably means that it works.

        I made bith landing pages. Waiting for my bing campaign to be approved. Will see.

        Cheers.
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        • Profile picture of the author Sid Hale
          Originally Posted by behnampmdg3 View Post

          the issue with that is that almost all competition are doing exact the same. It probably means that it works.
          NO....

          It probably means that there are a WHOLE LOT of penniless, inexperienced affiliate marketers still trying to get their first sale. Since you're paying for advertising (where doing it wrong will not only lose sales, but cost you more money), you should be testing this for yourself!
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          • Profile picture of the author behnampmdg3
            Originally Posted by Sid Hale View Post

            NO....

            It probably means that there are a WHOLE LOT of penniless, inexperienced affiliate marketers still trying to get their first sale. Since you're paying for advertising (where doing it wrong will not only lose sales, but cost you more money), you should be testing this for yourself!
            Hey Sid how r u man? Have you ever posted anything positive?
            Almost all of your posts start with NO. You manage to find what you disagree with and point it out. I am sure you have good intentions.
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            • Profile picture of the author Sid Hale
              Take it for what it's worth.

              I'd just hate to see you or anyone else make false assumptions that eventually cost them in lost time and money.

              I don't spend a lot of time giving out "atta boys" (although I do click the "Thanks" button when it's deserved), but there are so many posts with bad advice here on the forum that I do try to point out instances where the reader might be misled into a false belief, or where someone might draw the wrong conclusions from a set of facts.

              As for my post above...

              "No" is not negative. It's a wake-up call - a warning.
              Just because the other sheep are following the same formula doesn't mean that it works. The intent was to caution you (and anyone else reading the thread) that you would be better served by testing this for yourself.
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  • Profile picture of the author Steve B
    Originally Posted by behnampmdg3 View Post

    Probably even an optin page is not necessary. Take is straight to "cure" since visitor "wants' to be a customer already.

    You're thinking only in the short term. It's important that any business take a long-term "life time value of the customer" approach.

    The one-sale-and-done philosophy is a difficult business strategy to embrace if you want recurring sales. Most successful online business owners will tell you that the serious money is made on the back end.

    Not having an opt-in page and just hoping for a single sale is typically a losing game. You spend all your time forever beating the bush for new prospects. A much smarter approach is to sell over and over again (at higher and higher levels) to happy campers that love what you offer. It's a more efficient business model that actually takes less work.

    Steve
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    • Profile picture of the author behnampmdg3
      Originally Posted by Steve B View Post

      You're thinking only in the short term. It's important that any business take a long-term "life time value of the customer" approach.

      The one-sale-and-done philosophy is a difficult business strategy to embrace if you want recurring sales. Most successful online business owners will tell you that the serious money is made on the back end.

      Not having an opt-in page and just hoping for a single sale is typically a losing game. You spend all your time forever beating the bush for new prospects. A much smarter approach is to sell over and over again (at higher and higher levels) to happy campers that love what you offer. It's a more efficient business model that actually takes less work.

      Steve
      Hi Steve, thanks for the post.

      In general you are correct. In some specific niches for example get ex back, there is no long term relation. Ex is gone married with kids, so is the customer.
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  • Profile picture of the author DIABL0
    Regardless how good your conversion rate is, most visitors won't buy.

    I think an optin regarding pimple problems could easily be created.

    Your tripwire could be a sample.

    The core could be special pricing to upgrade to full product.

    I'm sure there are plenty of upsells to go with pimple problems.

    Maximizer could be a continuity program.

    Just my thoughts off the top of my head.
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