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Anyone with experience creating physical IM courses?

by markbyrne
6 replies
I'm interested to hear any experience or case studies regarding how physical DVDs and/or booklets stack up against digital products.

As I see it, a set of DVDs and books have a higher value to a client, and creates a better relationship. I felt more inclined to take action too, when I bought a financial course once.

There's easier ways to print and produce these products too nowadays, so cost isn't an issue.

Any ideas or experience?
#courses #creating #experience #physical
  • Profile picture of the author danieldesai
    Take a look at Ben Settle.

    He runs a high quality email marketing newsletter at $97 a month.

    It's a physical newsletter and it seems to be pretty profitable for him.

    Here it is: Email Players Newsletter

    Hope this helps you somewhat,
    Daniel
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  • Profile picture of the author Vincent Denali
    I sell guitar instruction videos in both digital format and DVD. The first year I was selling a lot of DVDs. Within the last year it has shifted to selling more digital downloads. I prefer it when someone buys the digital version because there is no addition effort involved. Links are set automatically. There is a higher price associated with the DVDs but I produce all the physical products myself so there is additional time and money in creating them. Oddly enough it seems the ones still buying dvd are international orders. I think in general peoe are getting more accepting of digital products.
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  • Profile picture of the author braincandy7
    Given the choice the majority of people would chose digital these days. Often simply because they have instant access rather than having to wait for the original to arrive. I think people are also starting to understand the benefit of having that same item backed up and accessible at any time.

    Those "indestructible DVDs" we were all pitched on 10 or more years ago didn't turn out to be quite as tough as they were pitched to be
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    • Profile picture of the author gjabiz
      Originally Posted by braincandy7 View Post

      Given the choice the majority of people would chose digital these days.
      Majority???
      No, not true when segmenting markets, YES, maybe true for millennials NOT for Baby Boomers.

      So you have to consider the market with modern tech, on demand duplication and remote shipping, probably a marketer could offer both, hard copy stuff at a slightly higher price to off-set costs, but even then, depends on the LIFETIME VALUE of your customer.

      gjabiz
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  • Profile picture of the author Cleberl1
    Maybe I'm wrong, but I don't believe that nowadays people would pay shipping and handling for IM products, In my opinion it doesn't work in this niche.
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  • Profile picture of the author Randall Magwood
    I have my core product on Amazon for $10 less than what it is on my own site. With the vast amounts of traffic that Amazon gets.... i thought sales would be tremendously higher there. But i get more sales from the digital version on my site.

    I've created offline marketing courses before offline... no sales. Then i transitioned online and they sold easily in it's digital format. For me physical courses can be potentially profitable.... but make sure you have things in place first before you do so: (ex: printing company, dropshipper, CD/DVD replication company, etc)
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