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aiming for 40% opt in rate with Youtube Ads

by Thecostofexperience
5 replies
Hi.

After putting in a solid month of working with adwords video campaign, I'm starting to see some light.

Following the saying that 1 subscriber is worth 1 dollar for most niches, I've been trying to get my opt in rate high enough so that when I invest 1 dollar, I at least get 1.2 leads back.

My stats look like this:

CPC: $0.29 for my best keyword
View rate: 30% (I believe this is very good - since I know my targeting well for this niche.
Current Opt in Rate: 20%

So according the the 1 sub = 1 dollar theory Im in the negative.

I'd break even at 30%

And start to make profits at anywhere 30%. With that said, 40% opt ins from my Youtube ads are my goal. Considering that I have my keyword targeting tight, does anyone think 40% conversions from youtube ads are possible?

It took me a month of tests to hit the first 20% by narrowing in on keywords.

I suppose it would take some more time to increase it further, but if any other marketer out there have gotten higher opt in rates from adwords video campaigns, Id like to hear your experiences.
#40% #ads #aiming #opt #rate #youtube
  • Profile picture of the author Xochitl Shat
    It really depends on your traffic. I've had opt in's over 50% for really targeted squeezes and as low as low single digits for less targeted traffic to other squeezes.
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  • Profile picture of the author Rory Singh
    The more authority that you gain, the higher your conversions will be. Make sure that your videos have a strong call to action.
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    My #1 Recommended System For Earning
    rory singh TIKTOK
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  • Profile picture of the author singhavn
    Just to be clear, does adword video campaigns allow direct linking to squeeze pages?
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    ★★★★★Guaranteed Rank. Over 18 seo Modules. PREMIUM LINKS. 8 Years Success★★★★★
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  • Profile picture of the author MarketResearchAmazon
    Originally Posted by Thecostofexperience View Post

    Hi.

    After putting in a solid month of working with adwords video campaign, I'm starting to see some light.

    Following the saying that 1 subscriber is worth 1 dollar for most niches, I've been trying to get my opt in rate high enough so that when I invest 1 dollar, I at least get 1.2 leads back.

    My stats look like this:

    CPC: $0.29 for my best keyword
    View rate: 30% (I believe this is very good - since I know my targeting well for this niche.
    Current Opt in Rate: 20%

    So according the the 1 sub = 1 dollar theory Im in the negative.

    I'd break even at 30%

    And start to make profits at anywhere 30%. With that said, 40% opt ins from my Youtube ads are my goal. Considering that I have my keyword targeting tight, does anyone think 40% conversions from youtube ads are possible?

    It took me a month of tests to hit the first 20% by narrowing in on keywords.

    I suppose it would take some more time to increase it further, but if any other marketer out there have gotten higher opt in rates from adwords video campaigns, Id like to hear your experiences.
    It is possible but will require a lot of AB testing and changes in your landing page and headlines.
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  • Profile picture of the author TakenAction
    If you are only getting $1 per subscriber per month you are doing email marketing completely wrong.
    Signature

    The best thing you can do is put yourself out there.

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