Professional guitarist looking for advices to further my business!

Do some market research online to see what type of demand there is for guitar instruction. You'll learn what the students are asking for, who are the main competitors in the marketplace, where your guitar students hang out, and what the most popular products in the market might be right now.

You need to find out what is one the minds of your potential customers, not so much what people here are the forum believe because we aren't your prospects.

Good luck to you,

Steve

My suggestion for you in order to attract more students would be to create a video on how to learn guitar chords faster or maybe a video of a strumming style. Just a short video on how to learn a thing about guitars and then upload the video on youtube then on the description of your video invite people to join your tutorials.

It would be better if you create a paid membership website for this and create tutorial videos for members to access your content. This can take a long way if you want to automate your business but but once you do this, you can reach more customers and your business can run on semi-autopilot.

I would recommend you to use facebook ads, they are the best method for attracting a target market, within a city and likes.

Good luck!
DG

It seems like you are already getting a lot of views. In regards to fiverr, what are you planning on buying for $5? Backlinks? If that's the case, I would be careful because paid backlinks can hurt your rankings even on youtube.

I suggest that you create a blog and include that in the link to your description.

It seems like your videos are very 'creative'. Good for you!

But you can also learn how to 'create' a strong call to action in your videos telling people to go to your blog via description link.

You seem to be selling stuff on Itunes and I think that there is a lot more potential for you by getting people to go to your blog or website.

There is just way more that you can do with all of this traffic (with your own site) than you are right now set up the way it is (with no blog).

It also seems like you only have one video. Instead of trying to get more traffic to this one, why not create more just like you did with this one.

It seems like you are very creative. So this shouldn't be a problem.

If I were in this niche, I would be creating multiple videos everyday.

Good luck!

I would be very cautious paying for more views. That is not gonna help and could possibly hurt. I run a guitar related website (country guitar niche) and most my traffic comes from forum posting on guitar forums and YouTube. With youtube I make sure to have a call to action in each of my videos and links in my description. Work pretty well. I will say post a lot of videos. The more videos you have pointing back to your site, the better.

Locally. You are competing against massive amounts of really good content online, much of it free. Find locals who desire one-on-one lessons.

I do not know a whole lot about this Niche but I would think having a instructional blog on educating people to play guitar might bode well.

You could have a optin on the side and offer tips and tricks to playing the guitar like Les Paul in these emails

Then with those emails you can offer advance study by getting people to pay for private lessons.

Just a thought


- Robert Andrew

I think there are a few ways to do it, and it depends on how you want your "system" to be.

1. You can create a course on Udemy (they ranked 200+ both globally as well as in US), so pretty sure they got a lot of traffic to their website every minute.
Pro: If you create a free course, you will be getting students quite easily, and you have another chance to expose yourself, it's about branding.
Con: You need to answer students questions and get a good review and rating from them. But hey, this can be pros, right? and since you are talking about course building, you'll definitely want to answer questions from your students. So I assume it's acceptable for you.

2. You can set up a YouTube Channel and drive traffic to your course (setup on website with some tools and plugins), YouTube channel is a good way to "earn" the fans and viewers. First advantage: brand yourself so people more likely to sign up to your course. You have positioned yourself to a higher level, right? Second advantage: You can traffic to your site and hence might increase your conversion rate.

3. Forum Marketing. Find forums on your niche, join them and start providing value to the community. Hey, it's free, and the best part is: you got the network in your niche! Who might end up purchasing your course, or JV with you.

None of these require Fiverr or Freelancers to help promoting your course, and they are free. I never outsource my marketing campaign to Fiverr as I have totally no idea of what they are going to help me. I'm not saying they are bad but I know a tiny portion of the community apply some unethical ways to do it, the so-called "black sheep".

It just my two cents, and I hope it helps.

Anyway, I love music :-D

F all that man, use mass planner to promote on social media in your local area or on a national level when you have a digital product ready.

instagram
twitter
facebook
craigslist

Start with one traffic source, master, automate, move on.
later use

youtube
referral marketing
pinterest
google+
linkedin
etc.

Create a Local business brand across all platforms, esp G+, with proper optimization and citations, optimized images and a lead generating local optimized website.

instant targeted local traffic, no need to mess with silly fiverr or udemy and no time to wait around hoping for traffic, you want traffic, go get it.

I see several responses geared towards assuming that you have other skills (online marketing etc) other than being a professional musician.

In order to receive some real help, possibly from me, you may want to elaborate a little on what your goals are. Are you looking for Online clients? or Offline local students? Does attract "more" students mean you are already teaching? How do you teach? In your home? At a school?...

a newbie could use mass planner or outsource it affordably.
there's fiverr gigs for setting up social profiles, graphic design, and business citations etc.

get traffic (use the right tools) - get leads (use the right tools) - sell them product or service (use the right tools) it's all the same stuff for local, you just get to take advantage of what can often times be ridiculously easy to compete for rankings.

Welcome, I too am a Guitar player, and I have looked into building an online income from this, there is a mass of competition online for Guitar tuition, but there is also a large demand - it is a question of standing out from the crowd and offering value - YouTube has a million lessons online, and a lot of guys and gals go there for ideas and basic lessons. But, yes build your own membership site, get affiliates to market your site to others. Udemy also is a good platform that is: udemy.com you can upload video courses and sell them and they market your courses. Best of luck, I still have not seriously started in the niche, it is a big internet so go for it.

You've gotten some good answers from experienced marketers in this thread.

When they ask:

> What are your goals?

> Who's your target market?

> Have you gotten into the mind of your target market?

they are leading you in the right direction.

In my experience, you have three paths to market:

1 > Youtube videos like the ones this lady makes

Casting a wide net to a worldwide audience, and requiring a daily investment in creating new content. Persistence is key here.

2 > Paid, qualified traffic through sources like Facebook

Likely faster results, but costs money.

3 > Local partnerships with instrument shops, gyms, wherever local people gather who are already doing an activity.

If they're committed to one activity, if they approach you it's more likely they'll commit to your activity (learning guitar). Again, an investment of time is required and you'll probably have to pay out a commission to the referral partner.

Depending on whether you want to sell products, 1-on-1 coaching by Skype, or even group training in your living room, you could pick one or a combination of these.

But remember your process is a learning experience. You probably won't figure it out on the first try, or maybe even the seventh try. Keep learning and adjusting.

Don't expect this to pay off instantly. It's the persistent who succeed. The lady who tutors violin and piano...I found her because she reviewed a cheap violin I found on Amazon and came up in my search for more info about it. How many videos did she have to make to reach that point? If you start, don't stop. But don't depend on this as 100% of your source of income or even 10% at the beginning.

It really doesn't have to take very long you could have success finding new customers very quickly, within a day even esp on the local level.

use fiverr to find someone to build you a site in Weebly. you can sell your courses on there, and if you can post on this forum you can set it up on weebly. POS done, now you need traffic.

go ahead post good videos, spend a bunch on fb ads and hope local shops send you enough clients to get you to retirement.

But really, you need lots of exposure, build your followers across social platforms, outsource things like article writing for your blog at iwriter just get a good one written once a week that would be interesting to your target market use it to capture leads for a free offer.

Then dive in and practice distributing your content with catchy headlines and calls to action to drive traffic. Use mass planner to automate your distribution and growth as well, outsource as much as possible so you can focus on finding and maximizing traffic sources, and directing marketing efforts, and injecting personality into your brand.

wisepops + aweber for pop ups and to capture leads anywhere possible