Facebook ad campaign budget formula?
I have so much to learn about Facebook advertising.
I recently ran a six day $15 campaign for my Fiverr profile. I found out that two major west coast universities were in the final two weeks of their semester. I targeted a)18-21 year olds, b)in college, c)English speaking, d)in the specific zip codes of the two universities. I figured my writing, researching, and editing services might be particularly relevant to that demographic right now. The ad reached about 2600 people, and if I understand correctly, the ad was displayed about eight times per person. The entire campaign garnered fourteen clicks.
I have no idea if that was a good result or not, but so far as I can tell, it didn't result in any orders. Is there a generally accepted formula where an ad campaign is considered successful (or at least on the right track) if it receives X amount of clicks per certain amount of dollars?
Thanks in advance for your guidance.
I recently ran a six day $15 campaign for my Fiverr profile. I found out that two major west coast universities were in the final two weeks of their semester. I targeted a)18-21 year olds, b)in college, c)English speaking, d)in the specific zip codes of the two universities. I figured my writing, researching, and editing services might be particularly relevant to that demographic right now. The ad reached about 2600 people, and if I understand correctly, the ad was displayed about eight times per person. The entire campaign garnered fourteen clicks.
I have no idea if that was a good result or not, but so far as I can tell, it didn't result in any orders. Is there a generally accepted formula where an ad campaign is considered successful (or at least on the right track) if it receives X amount of clicks per certain amount of dollars?
Thanks in advance for your guidance.
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JyotiG -
Thanks
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xembergg -
[ 1 ] Thanks
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