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How do you build Facebook paid traffic assets?

by jdavidson4927
5 replies
I have a business where it's starting from scratch in terms of a Facebook presence. Ultimate goal is being able to use it as a targeted paid traffic asset.

Here are some questions of mine:
  1. Do you usually start off promoting the Facebook fan page to boost its likes for social proof and data on what to test with the paid traffic ads (specifically the sponsored post)?
  2. How do you determine which order to test (e.g. targeting, ad copy/creative, bidding, etc.)? Do you pretty much just guess from the data you collect from the campaign boosting likes?

Btw, I have purchased numerous info-products about this, but they either didn't address the problem, or they didn't work despite of the modifications I did (I suspect b/c the entire approach was wrong, or the order of the steps were wrong).

I would love to hear your feedback about this.
#assets #build #facebook #paid #traffic
  • Profile picture of the author Xochitl Shat
    In your business the two things that really matter are your assets. A secret source of traffic or high ranking page in search engines can be assets, but conversions and revenue per customer (RPC) are the most important.
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  • Profile picture of the author Path Theory
    Originally Posted by jdavidson4927 View Post

    I have a business where it's starting from scratch in terms of a Facebook presence. Ultimate goal is being able to use it as a targeted paid traffic asset.

    Here are some questions of mine:
    1. Do you usually start off promoting the Facebook fan page to boost its likes for social proof and data on what to test with the paid traffic ads (specifically the sponsored post)?
    2. How do you determine which order to test (e.g. targeting, ad copy/creative, bidding, etc.)? Do you pretty much just guess from the data you collect from the campaign boosting likes?

    Btw, I have purchased numerous info-products about this, but they either didn't address the problem, or they didn't work despite of the modifications I did (I suspect b/c the entire approach was wrong, or the order of the steps were wrong).

    I would love to hear your feedback about this.
    I usually don't target page likes, I go with website promotions, but I'm an affiliate marketer. Even with website clicks you will still get page likes, just not as many.

    I always focus on the ad first. Get your clicks under .20c and than worry about the other variables. If you are unable to do that, (hire someone to write an ad for you) - Start tweaking the targeting. Different demographics will net you different price per click/action. Depending on your business model, than you go to the landing page and start working out the kinks to raise your conversions.

    Setting a bid on facebook is useless. It will not get you cheaper traffic. If your ad is a .50c per click ad, and you set the bid at .20c - You will not get traffic, period. It won't spend it's budget. Trust me, it's not hard to get .20c clicks, and you don't need a lot of money to do it. Set a $5 budget and keep testing images and copy until you're satisfied.
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    • Profile picture of the author jdavidson4927
      Originally Posted by Path Theory View Post

      I usually don't target page likes, I go with website promotions, but I'm an affiliate marketer. Even with website clicks you will still get page likes, just not as many.

      I always focus on the ad first. Get your clicks under .20c and than worry about the other variables. If you are unable to do that, (hire someone to write an ad for you) - Start tweaking the targeting. Different demographics will net you different price per click/action. Depending on your business model, than you go to the landing page and start working out the kinks to raise your conversions.

      Setting a bid on facebook is useless. It will not get you cheaper traffic. If your ad is a .50c per click ad, and you set the bid at .20c - You will not get traffic, period. It won't spend it's budget. Trust me, it's not hard to get .20c clicks, and you don't need a lot of money to do it. Set a $5 budget and keep testing images and copy until you're satisfied.

      Thanks for your heads up on the 0.20c per click target. I've basically set up a campaign to boost likes (in order to build social proof for the paid traffic campaign), and another campaign for paid traffic ($6 per day limit, while bidding $3 CPM per ad set as a starting point). I'm aware that I would need to start by bidding higher in order to see how it converts before I can work on lowering the cost per click, then the cost per lead acquisition.
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      • Profile picture of the author Path Theory
        Originally Posted by jdavidson4927 View Post

        Thanks for your heads up on the 0.20c per click target. I've basically set up a campaign to boost likes (in order to build social proof for the paid traffic campaign), and another campaign for paid traffic ($6 per day limit, while bidding $3 CPM per ad set as a starting point). I'm aware that I would need to start by bidding higher in order to see how it converts before I can work on lowering the cost per click, then the cost per lead acquisition.

        The target of .20c isn't a catch all obviously, it's just what I usually suggest to people starting off. It's not unrealistic, but it's still cheaper than most people see, and a good goal to strive for when starting off. This is in reference to Website clicks, so page likes are another matter.

        Ultimately, you can be paying $2 per click and still be in the black. It just depends on your business model, and your monetization methods - Which I know nothing about concerning you, so it's hard to give you better than generic answers. You need to figure out how much each lead/click/client is worth to your business, and shoot for clicks/likes cheaper than that.
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        • Profile picture of the author jdavidson4927
          Originally Posted by Path Theory View Post

          I usually don't target page likes, I go with website promotions, but I'm an affiliate marketer. Even with website clicks you will still get page likes, just not as many.

          I always focus on the ad first. Get your clicks under .20c and than worry about the other variables. If you are unable to do that, (hire someone to write an ad for you) - Start tweaking the targeting. Different demographics will net you different price per click/action. Depending on your business model, than you go to the landing page and start working out the kinks to raise your conversions.

          Setting a bid on facebook is useless. It will not get you cheaper traffic. If your ad is a .50c per click ad, and you set the bid at .20c - You will not get traffic, period. It won't spend it's budget. Trust me, it's not hard to get .20c clicks, and you don't need a lot of money to do it. Set a $5 budget and keep testing images and copy until you're satisfied.
          Originally Posted by Path Theory View Post

          The target of .20c isn't a catch all obviously, it's just what I usually suggest to people starting off. It's not unrealistic, but it's still cheaper than most people see, and a good goal to strive for when starting off. This is in reference to Website clicks, so page likes are another matter.

          Ultimately, you can be paying $2 per click and still be in the black. It just depends on your business model, and your monetization methods - Which I know nothing about concerning you, so it's hard to give you better than generic answers. You need to figure out how much each lead/click/client is worth to your business, and shoot for clicks/likes cheaper than that.
          Oh for sure. I wasn't specific with the details to avoid overloading you with information. The goal is indeed to minimize the costs. But the general ballparks would be a rough compass for me to see whether there's still worthwhile room to improve on the ads.
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