In sync with concerns of offline business owners?
Two main reasons:
1) Frustrations with Unknowns.
Similar feeling of taking car to auto mechanic.
What cost what?
Clueless on ROI.
"Am I getting ripped off?"
2) Fear of Losing Time and Money.
Waste of time learning.
Time better spent doing what works (ie: direct mail, networking)
Cost risk (scam, negative ROI, etc).
Also, would greatly appreciate any advice on following strategy: Producing a video addressing those problems, speaking directly to them, letting them know I understand their frustrations, and inviting them to check out 4-5 step-by-step camtasia vids. Finishing by saying something such as:
"What to expect from these videos?
1) What strategies will work best for your business.
2) Of these strategies, what is about them that gets you results."
Not even an opt-in. This is mainly to gain creditability/authority in my local area to ultimately upsell consultation services.
Thanks.
nothing to see here.