What Internet Marketers Can Learn From Floyd Mayweather

Not sure what promoters you're refering to who made what Mayweather earned $180,000,000 that we know of, not Bob Arum that's for sure.

Ah, actually the execs at HBO and Showtime would have been giddy to have it 6 years ago. Truth be told it was Mayweather who had everyone by the B*lls. And it was he who held the cards all along and it was he that finally made it happen now. Remember he has no promoter, he is his own promoter. Now the riches self-promoted boxer in history by far. He passed Oscar Dele Hoya years ago. So, this fight puts him in the next stratosphere.


Did You Catch the Marketing Lesson in the Mayweather Pacquiao Fight?[/QUOTE]

True. But I'd just add he scores points with the judges and keeps his opponent from scoring ... while he dances around the ring.

He's not my favorite athlete of all time either, far from it. He couldn't hold ...

• Muhammad Ali's jock strap

• Magic Johnson's sneakers

or

• Breath the same air as Jackie Robinson...

When it comes to likeability, he needs work. But the man knows how to market, brand and position himself. That's all of our jobs here as marketers - bottom line.

Interesting point. But scam maybe a little strong because no law was broken, that I know of. But if you used the word "Set-Up" I'd be inclined to agree.

I agree, he didn't do it all by himself. But he played the biggest role a single athlete ever played in a major sporting event in history Remember he had no promoter/agent like most athletes/boxers have had. He was his own promoter - so he broke that record too for money earned in a single event. Plus, several other records ... outside the ring!

Yep , me too. Not trying to stray away from the main subject of the thread, but he is a scumbag. But smart with money nontheless.

salegurus,
I had to spend a minute to figure out what POS meant until I finally got it. Point of Sale, right?

I think it will bring even "more" money. A Hollywood script couldn't be written better. There's still a lot of cliff hangers left to be solved. People crave cliff hangers, look at all the top T.V shows, 90% involve cliff hangers.

For example, Mayweather is one win away from tying the all time record for matches going undefeated. So, if he fought Pacquiao people couldn't resist the drama.

Will he tie or even break the record experts said was unbreakable? Or will he choke under the pressure like so many other fighters before him?

Will Pacquiao get revenge? Will he finally shut "The Mouth Mayweather" once and for all? Would it had been a different outcome if Pacquiao didn't have the shoulder injury? Stay Tuned! Pacquiao has experience fighting Mayweather now, so he won't make the same mistakes. Could that fact make a difference?Let's not forget the Pac fans in the Phillipines and most of the U.S, they still love and support him.
This is still a No Hype required event ... it still sells itself!

he, he .... Thanks for giving me the credit Robert. But I think you probably meant to write Mayweather, but you wrote my name instead. Nice fraudian slip though. Maybe you're prophesying a future event (I hope so). However, until then I'm still working on having a "Mayweather Moment". I just hope my sons mom doesn't read your post ... she may think I'm holding out on her.

As long as there's people who want to see the fight, a rematch would most likely be produced. However, there's a huge chance it would leave another bitter taste to us viewers, especially to those who are boxing fans. That recent MayPac bout was not to my liking and then came the issues after the fight. It seems like they are truly planting the seeds of rematch by saying Manny Pacquiao was injured during the fight. Whether it is true or not, we won't know but one thing is for sure, if it happens, a lot of people would have their pockets full.

Other than a few worn cliches and the proverbial "hard work trumps all" I think we small time Internet marketers would really have to stretch to find any marketing principles of value from the Mayweather antics.

What he does is so far removed from our own strategies that I think it's not worth even hunting for lessons we can adapt. The buildup to huge but infrequent paydays is not a strategy I would suggest for any IMer.

The love of money and the constant battle to amass more and more does ugly things to human beings. Maybe that's the real lesson in this tragedy.

Steve

Wow, that was a jab out of left field. Duly noted, you hate Floyd Mayweathers guts. Got it. I see your point, and can't say I'd want him dating my sisters either, but he has paid his debt to society. He's acknowledged the error of his ways, the woman is a multi-millionaire now and life goes on. However, I don't have to like someone ... to learn from them, if that was the case I wouldn't have passed half of my classes in high school.

I respect your viewpoint and opinion, Steve B., I just don't agree with it. I just believe there is "something" to learn from one of the greatest marketing spectacles in history - if you dig deep enough. At least for the places I'm trying to go and especially if you're in a marketing forum.

If you study history, Floyds demeanor is taken straight out of the book of "Muhammad Ali". I can remember people saying the same thing about Ali in his hey day. People watched Ali's fights by the millions hoping his opponent (whether American or not) would knock his head off. So, Floyd is just playing that same role now. The only thing, to play that role effectively you have to be able to back it up in the ring.

I agree. But besides that he's breaking new ground for other boxers, by having the sense (or guts) to get rid of shady promoters who for the most part has swindled boxers of old out of millions, maybe billions of dollars.

Hopefully more boxers will see the possibilities of taking their career into their own hands, instead of putting in the hands of greedy boxing promoters.
I'm sure that's another story in itself how he swung that, imagine the negative predictions of failure from all the experts, promoters and agents he got. Wow!

A good point, and truth to your statement, for sure, but Society is fickle and hypocritical. The guy is a POS, as mentioned, and has had multiple issues with thinking it okay to beat up women.

Those guys are called Prize Fighters, for that is what they do - fight for a Prize. It is one of the rare segments of Society where people can gloat about their Prize without being condemned (well that and Gurus in the MMO niche, lol). The dude calls himself Floyd MONEY Mayweather, afterall.

Who does that crap, gives themselves nicknames like that? Boxers. Could anyone imagine Tom 'The Dream' Brady, Peyton 'Money' Manning, Russell 'Lights Out' Wilson, et al, acting like that? LeBron James? Baseball guys, etc?

Point being, with those different rules he lives by, there are many marketing things he does that are NOT applicable to other sectors of Society (speaking more to the OP than you here). What made Mayweather a couple hundred million had NOTHING to do with his marketing (you could suggest that he increased the prize by delaying the fight for years) prowress and methodologies - it was because he is good at physical violence. Period.

That's his marketing secret - through no fault of his own, he happened to get lucky in the genetical crapshoot and end up with a set of genes that predisposed him to being athletic and a good boxer. In fact, he is in the conversation for best fighter, pound-for-pound, of all time.

THAT is why the guy is worth a few hundred million dollars, NOT because of business acumen or 'Lights Out' marketing tactics.

You get to beat the crap outta of women, and then have meatheads like Tom Brady fork out $100,000 to support you and buy a seat at the fight. And everyone thinks it's okay to do that. How many children across the globe starved to death or died from lack of care the day that fight occurred, because there wasn't $0.75 somewhere to go buy some rice. And 'ol Tom, a grown man making millions of dollars from playing a game that children play, gives $100,000 to a woman beater to watch him fight.

And society elevates these meatheads, these grown men playing children's games (I'm a football fan, lol, and do some hypocritical supporting of it myself, lol), to such a status that marketing themselves is NOT anything they have to actually do - they only guide that marketing. PR management.

Look at Ray Rice. For all of that talk, I really never saw anyone asking the real question - what the hell were up with the police? Were he not a famous football player, he absolutely would have been arrested and prosecuted, criminally.

Different rules for 'famous' people with all of this stuff. From crime to business.

These guys - professional athletes and celebrities, well, marketing them is a piece of cake. How hard is to market someone who millions will champion, watch, and financially support, even though he is a POS? It ain't hard. It is WAAAAAAAAY easier than any challenge your average IMer has to face in marketing themselves.

How 'bout Manny's lesson? - It is better to keep one's mouth shut and swallow some pride by losing, than to be honest in your 'product description' and cost yourself $100,000,000 by revealing the truth about a blown out shoulder ...

I think you provide some valuable posts here, Niche Man, but I really don't think there is much for the average marketer to learn from Floyd 'Women Beater' Mayweather - his world that he operates in, including how he makes money, is so far removed from what everyone else has to deal with.

The only lesson to learn from him is that if you are a celebrity, there is a completely different set of rules you get to live by, and NOTHING, including marketing oneself, is as hard for them as it is for the rest of us, and they can get away with a lot more crap, both personally and professionally.

I was waiting for the domestic violence thing to come up as I was reading through the posts... not gonna touch that.

I think Mayweather is a great self promoter, but more importantly he backs it up with skill and work ethic. I think people find it easy to hate someone who's rich and arrogant.

Jennifer, I've had several close female relatives experience domestic violence. So, I'm not trying to defend Mayweather, he can defend himself ... if he can. I'm just recognizing an example of excellence of execution, consistency and a person that's breaking the mold and pioneering a new paradigm.

Plus, he's not doing it in secret, but allowing the whole world to watch. You don't see it that often. Most would try to hide it, for fear his opponents will find out.

That takes guts, confidence and mental toughness, that's what I'm getting. I know how to separate the meat from the bones. And move on. The good news, you have plenty of other examples to draw from if you have to like the person to learn from them - I don't.

Alex, I was following you until you said he had nothing to do with the marketing. Other than boxing, that's all he does.

It's never been a better self-promoted boxer since Ali and Sugar Ray Leonard. Remember he just earned $180,000,000 without a promoter. That's never been done. And he did it negotiating against one of the greatest boxing promoters ever, Bob Arum.

You talked like he should thank Bob Arum, when in fact it's the other way around. Unless Bob Arum can box too and bring in the same Gate and PPV numbers.

Quick ... Can you name 3 "current" boxing champions (other than Mayweather) without Googling it? Most boxing fans can't either. That's how good of a marketer Mayweather is, plus he did it without endorsement deals, that's unheard of? He made the public come to his (boxing) world - instead of the other way around, that's unheard of too.

I'd venture to guess most people outside of the Philippines have never heard of - nor cared about Manny Pacquiao if it wasn't for Mayweather, he even made Pacquiao famous.That's why Pacaquao is smiling all the time, he loves Mayweather for that.

Footnote Link: How Mayweather Produces Boxings Biggest Fights

I understand that criticism from a fan point of view. But I can remember people saying the same thing about Ali, Sugar Ray Robinson and Sugar Ray Leonard. They danced, hugged when in trouble and avoided middle of the ring brawls. They were all called sissy names, while they won championships, titles and belts.


But if you were a boxer would you rather get your head bashed in then have to drink through a straw or have "slurred speech" later in life? (Listen to the way Mike Tyson and Evander Holyfield talks - and they won most of their fights - imagine how their opponents are now)

-Or-

Use your speed and ring intelligence to hit your opponent and avoid getting hit ...then go home and party while your opponents get medical attention?

That’s called Branding. And yes, some of the most popular athletes in history have nicknames. For example, King James (Le Bron James) … The Black Momba (Kobe Bryant) Magic (Earvin Johnson) … Larry Legend (Larry Bird) … The Babe and The Great Bambino (Babe Ruth) … Hammerin Hank (Hank Aaron)… The Golden Jet (Bobby Hull) … Tiger (Eldrick Woods)… Mr Clutch (Jerry West) … Air Jordan (Michael Jordan) ...Broadway Joe (Joe Nameth) … The Golden Bear (Jack Nichlaus) … The Wizard of Westwood (John Wooden)… Charlie Hustle (Pete Rose)


O.K you just tossed out a statement and just left, could you give me an example of the “many marketing things” he does that are not applicable to other sectors of society? I always thought fundamental marketing principles could be applied anywhere. Not true?
Do you have evidence you can share or is that just a hunch or gut-level guess? For an example of my evidence read post #31, Footnote link.


Wow! Not gonna touch that one.



Again read post #31 Footnote link.


I respect your opinion, as I stated in my OP, this thread is only for those who have an open mind and ears to hear. If you don’t think there’s much to learn … I agree with you.

Alex, come on man, we're just having a conversation over the Internet, is it really necessary to resort to name calling now? You may have a potential customer read your post and get a bad first impression. You're taking this far too serious. I promise (right hand up) you don't have to agree with me,no hard feelings, and I promise not to call you names because of it. Deal?


Thanks Alex, yes I am aware of it - as well as the Moderator I'm sure. But if you read the OP and the link I offered you'll notice it started out as a marketing topic directed at Internet Marketers. But then some people wanted to discuss Mayweathers ...

Past domestic violence charge.
His boring fight.
His hugging in the ring.
His big mouth.
His arrogance.
His nickname.
His luck.
How he's a POS.
How he's just lucky to have good genes (that one's priceless)

Plus other issues that had nothing to do with my original post (not planned I promise).

I thought it might be a welcome break from the ...
How would you invest $20? What's a niche? I have no skills how can I make money? Type Questions this section gets almost constantly.

I did caution this was mainly for marketers who had an Open Mind and Ears to Hear, meaning it's not for everyone. But that's O.K this is a Free Thread (just no name calling please) but otherwise I still respect everyone's opinions ... agree or disagree.

Hmm! ... Let me see.
Posing a marketing topic =>with a link to an internet marketing article =>to internet marketers =>in an internet marketing section => in an internet marketing forum.

You're right I expected it. And you're right, wrong section.