Great copywriting post by Michael Fortin

[nick1123]

I just read a great post by Michael Fortin:
http://www.michelfortin.com/does-you...e-personality/

In it he describes 4 types of personalities:

1. Drivers are concerned with RESULTS.

They are practical, impatient, and time-sensitive. A Driver is a person who usually is more concerned with the bottom-line. They want to know how long does it take to get your product, what kind of results they can expect, and how much does it cost.

Bankers, sales managers, purchasing agents, businesspeople, corporate executives, and so on are typically Drivers. They don’t care how to get from point “A” to point “B.” They just want to know if and when you can get them to point “B.”


2. Analyticals are preoccupied with DETAILS.

They don’t care much about results. They’re driven by facts and far more interested in the inner workings of your product. They might want to know what is its exact size, where and of what is it made, what are the ingredients, what features does it possess, what kind of guarantees do you offer with it, and what, precisely, makes it work.

Scientists, developers, mathematicians, engineers, computer programmers, doctors, and so on are mainly Analyticals. They want facts and just the facts. So give them statistics, data, specifications, ingredients, measurements, etc. The more, the merrier.


3. Expressives care most about FEELINGS.

Status and recognition are important to Expressives. How they perceive things and how other people perceive them take precedence. They are mostly impulsive, colorful, ego-centric, undisciplined, and spontaneous. They prefer to talk than to listen.

Actors, teachers, musicians, artists, graphic designers, movie directors, comedians, etc fall in the Expressive category. They buy mostly for the sake of prestige of ownership, or to boost their standing in their communities, organizations, or peer groups.

(For instance, Expressives are the types of people who intentionally park their brand new luxury car on the street so that the neighbors can see them.)


4. Amiables are interested in RELATIONSHIPS.

They are emotional, caring, and humanistic. They’re social-minded and care deeply about the relationships they hold. How your product will help others and strengthen the relationships they maintain with them will be of utmost importance to Amiables.

It’s not uncommon for Amiables to hold careers as salespeople, social workers, human resource personnel, consultants, and so on. If your product solves a problem, that’s good. But if it allows your prospect to solve other people’s problems, that’s even better.

So my question is this: What personality types are people in the IM niche? I am guessing there are a lot of drivers out there.