Good traffic, bad opt in rate

by BlueHulk Banned

Posted: 9 years ago 3 replies

INTERNET MARKETING

Hello friends;

I managed to kinda fix my traffic issue. PPC but I pay a lot less that what I originally was paying than what I used to.

The issue:

I am getting good traffic very cheap (almost 30 visitors an hour), but almost no one opts in (3% ish). Bounce rate also decreased from 98% to 85% (avg session time was 12 seconds, now it's over 1.2 min).

I thought the issue is either opt in page or the quality of traffic.

As for landing page, it is 100% from Fran Kern's simple opt in page design offering a free course Eben style.

And for keywords, all keywords are either exact or phrase match type.

What would you recommend I modify next? Completely different design? The same page with different headline? A different offer? Anything else?

Any suggestions would be appreciated.

Thank you.

#bad #good #opt #rate #traffic

curiozities 9 years ago

My guess is it's the quality of the traffic you're getting. Not that the traffic you're getting is necessarily bad, but they might not be the right market for your offer, or they might not yet be at the stage where they're ready to buy.

I'd try tweaking your keywords a bit, say, instead of simply using "BlueHulk's widget" maybe use "buy BlueHulk's widget" or "get BlueHulk's widget now." And I'd test the elements on the landing page to the extent that I could. A/B testing of the headline, for example.
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ContentPro22

9 years ago

Would you mind letting us see your landing page? It might help if other people can critique your design, content, etc.

If not, all I can say is keep A/B testing until you've reached the highest conversion rate you can.

Most of the time, poor opt-in rates can be traced back to irrelevant visitors (you're offering one thing and the visitor is looking for another).