Straight to pitch page?

Test different optin landing pages. Maybe you had a word or two that set the visitor off. Could have been anything, really. Images, headlines, body text, call to actions, all can be tweaked.

There should be a jar you have to put a dollar in any time you post this on this forum. We could all have a bash at the end of the year just from clearing up confusion.

There are many reasons this may have happened. Just because your competition is doing something doesn't mean it's right or that you have the same demographics.

I would first look at your targeting and then your offer before I started sending PPC traffic straight to a landing page. That being said, it never hurts to run some small tests.

From my experience, the problem is with your funnel, not the technique in itself. A 4% opt-in rate is a complete disappointment.

If you could show us your page, maybe we could help, but without seeing it, it's impossible to tell what the causes are for such disappointing results.

Anyway, you should keep in mind when selling e-books and digital stuff in general (that's what you're selling, right?) that anyone can set-up a sales page and say they're selling the best course/e-book. So naturally, there's a lot of resistance to buying them. After all, who is guaranteeing them that the product does work? Nobody.

That's why Amazon products are so much easier to sell: everyone and their dog has heard about them and their stellar customer service. So less resistance, because they know they're covered in case something goes wrong.

Anyway, to fill in the trust gap, you need email marketing.

And so what if your competitors are sending traffic straight to the sales page? They're clueless. I'm not saying it doesn't work, but yeah, it doesn't work.

Well, I think then that the traffic source is poor quality. Not that this landing page is great, but you should get more than 4% of people signing-up.

Also, regarding the landing page... I'd go in more detail with the reasons why they should sing-up, what you're actually offering, etc. The thing is, your visitors have seen tens if not hundreds of pages just like this one. A header, an opt-in box, and some graphics with a guy kissing a girl. Why should anyone even sign up?

Anyway, that's how I'd do it.

The headline "Get your girlfriend back before you lose her to another guy".

You lost me with it, though. A little too wordy, and my first thought was "she probably already has him".

I read somewhere that taking the word "spam" off of your landing page will get people to give you their email easier. Something about a negative signal in their brain degrading because they associated negativity to it.

You could probably move that whole blurb down to the footer in a <.small> tag. It's your privacy policy notice and most people don't really care about it. It's a distraction for me. Every time I look at the page I go to it before the register button, even with the big red arrow.

If it were me, I'd go back to thinking about who your customer is, and work on the hook.

I would test changing...Get Your Girlfriend Back Before You Lose Her To Another Guy

I'm assuming this is a course on how to get her back after she is gone. So why say "before" that contradicts it...makes things confusing and was the very first thing that stuck out to me.

Also I wouldn't be surprised if most guys never see it coming, so even implying before it happens may not get much traction, as they probably think everything is fine and then get blindsided. But what do I know...I've been married for 22 years.

As someone else stated, I would question the traffic quality. I would of thought you would have gotten some conversion on 200 clicks.

Once you do start getting conversion, I would test, test, test, as I'm sure you could improve the page. Also I would test a 2 step optin.

Yeah, I agree with Synnuh. If a guy visits this page and his ex is already with another guy, he'll immediately think the course has no solution for him. Too late. So you're knocking out some guys right there (and if you don't want to knock out those guys, don't have that in your copy).

You should do some research first on some forums or help sites. Find out what guys who have lost their gfs are asking, what stories about the breakup they are telling, what's eating them up - look for those pain points and test some copy with direct quotes.

Example, above the headline: "She won't even talk to me!"
Then your headline: How to Get Her Attention and Get Her Back Now!

I would also test having no mention of a course or videos and no product image - just the quote and headline and optin form on a simple white page. Start with that and add in other things later and keep testing the variations until you have a clear winner.

Understand that if you use a headline containing an instant gratification power word "Get Her Back Now!", and then your copy reveals that it's going to require watching a 10 part video course as it does now, that kills the credibility of the implied claim.

I would never use the word "course" at all for this, mini or otherwise.

Well...its just a couple of tips.

That "Sign Up Below" font looks like something you'd see on the side of a haunted house and could give off the wrong vibes to potential subscribers. Swap it with a nice sans seriff.

You also have a bunch of grammar errors in your text to the right.

I personally like the headline, but I'm not sure what guys' biggest problem is in this area, without doing research. I think Joan Altz's suggestion was great.